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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
PoliticsSecret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
By The Associated PressMay 3, 2026
Cargo ship near the Strait of Hormuz comes under attack by multiple small boats as the U.S. and Iran exchange peace plans
PoliticsCargo ship near the Strait of Hormuz comes under attack by multiple small boats as the U.S. and Iran exchange peace plans
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
The clock is ticking as oil markets barrel toward nightmare scenarios with the West bracing for ‘tank bottoms’ and Iran racing to delay ‘tank tops’
EnergyThe clock is ticking as oil markets barrel toward nightmare scenarios with the West bracing for ‘tank bottoms’ and Iran racing to delay ‘tank tops’
By Jason MaMay 3, 2026
More MPWPage 41 of 100
Peggy Johnson-Fortune MPW NextGen 2018
MPWMicrosoft’s Peggy Johnson claims a spot on the tech industry’s glass cliff
By Kristen BellstromJuly 7, 2020
  • Women's health startup Modern Fertility is launching a new pregnancy and ovulation test and companion app.
    MPWA revolution in the ‘family planning’ aisle: pregnancy tests with baby-free branding
    By Beth KowittJune 17, 2020
Gender Equality-Man Being Mad
MPW1 in 4 men think women’s equality has come at their expense
By Emma HinchliffeJuly 7, 2020
Black woman at the office
NewslettersWhat it’s like to face repeated racism at work
By Kristen Bellstrom and Emma HinchliffeJuly 7, 2020
A closer look at transgender activism in Europe
LifestyleA closer look at transgender activism in Europe
By Lindsey TramutaJuly 7, 2020
Franklin Templeton CEO Jenny Johnson reflects on the lessons of former employee Amy Cooper
NewslettersFranklin Templeton CEO Jenny Johnson reflects on the lessons of former employee Amy Cooper
By Emma HinchliffeJuly 6, 2020
Working While Black
MPW‘You can’t choose to walk away’: Black women detail their experiences with racism in the workplace
By Emma HinchliffeJuly 5, 2020
  • GM CEO Mary Barra
    NewslettersWhat an old GM dress code says about Mary Barra’s leadership style
    By Kristen BellstromJune 17, 2020
The Wing brought together powerful women. Now some of them are demanding big changes from the company
MPWThe Wing brought together powerful women. Now some of them are demanding big changes from the company
By Emma HinchliffeJuly 2, 2020
blurred focus group of student sitting for listening teacher explaining or sharing experience and knowledge in convention hall room , education concept
Newsletters3 steps, 5 years: How one academic built a racially-diverse team
By Claire Zillman and Emma HinchliffeJuly 2, 2020
It’s time to focus on the state of healthcare for Black women
NewslettersIt’s time to focus on the state of healthcare for Black women
By Kristen Bellstrom and Emma HinchliffeJuly 1, 2020
Bozoma “Boz” Saint
MPWBozoma Saint John joins Netflix as CMO
By Emma HinchliffeJune 30, 2020
Why Apple, Google, and 91 other companies are now voicing support for the Equal Rights Amendment
MPWWhy Apple, Google, and 91 other companies are now voicing support for the Equal Rights Amendment
By Emma HinchliffeJune 30, 2020
  • FRANCE-TECHNOLOGY-COMPANY-APPLE
    MPWApple diversity head Christie Smith exits as company commits to fighting racism
    By Shelly Banjo, Mark Gurman and BloombergJune 16, 2020
Black women and breast cancer
MPW‘We can’t ever go to the doctor with our guard down’: Why Black women are 40% more likely to die of breast cancer
By Maria AspanJune 30, 2020
SUPREME COURT ABORITON
NewslettersThe unsettled future of Supreme Court abortion cases
By Claire Zillman and Emma HinchliffeJune 30, 2020
A new leader takes the reins at Outdoor Voices
NewslettersA new leader takes the reins at Outdoor Voices
By Emma HinchliffeJune 29, 2020
Outdoor Voices-Ashley Merrill-Ty Haney
MPWOutdoor Voices looks to a new female founder to turn the brand around
By Emma HinchliffeJune 28, 2020
How Goodwill is reinventing itself to ride the pandemic resale wave
RetailHow Goodwill is reinventing itself to ride the pandemic resale wave
By Phil WahbaJune 28, 2020
This is a moment for new names. Follow NASA’s lead.
NewslettersThis is a moment for new names. Follow NASA’s lead.
By Claire Zillman and Emma HinchliffeJune 26, 2020
Sallie Krawcheck, founder and CEO of Ellevest
NewslettersSallie Krawcheck’s startup pivots beyond investing
By Emma Hinchliffe and Maria AspanJune 25, 2020
Sallie Krawcheck
FinanceSallie Krawcheck’s women-focused investment startup expands to debit cards and a membership model
By Maria AspanJune 24, 2020
Are women-led companies better positioned to survive the pandemic?
NewslettersAre women-led companies better positioned to survive the pandemic?
By Kristen Bellstrom and Emma HinchliffeJune 24, 2020
Here’s how the coronavirus crisis has affected female founders
MPWHere’s how the coronavirus crisis has affected female founders
By Emma HinchliffeJune 24, 2020
The CEO and Chief Growth Officer of The Coven
NewslettersHow 2 startup cofounders are dealing with 3 compounding crises
By Claire Zillman and Emma HinchliffeJune 23, 2020
These black women are leading the way in business, politics, and economics
NewslettersThese black women are leading the way in business, politics, and economics
By Emma HinchliffeJune 22, 2020
The CEO and Chief Growth Officer of The Coven
LeadershipThe Coven’s founders on helping protesters, pivoting after the pandemic, and surviving the reckoning for coworking offices
By Maria AspanJune 22, 2020
How to move corporate Juneteenth holidays beyond virtue signaling
NewslettersHow to move corporate Juneteenth holidays beyond virtue signaling
By Emma Hinchliffe and Claire ZillmanJune 19, 2020
IBM CEO Virginia "Ginni" Rometty speaking at the 2019 Fortune CEO Initiative in New York City.
MPWIBM’s Ginni Rometty: The way we hire must change—and we must do it now
By Michal Lev-RamJune 19, 2020
Stacey Abrams Speaks To The National Press Club For Headliners Luncheon
NewslettersWhy Stacey Abrams sees reason for optimism in the Georgia primary voting mess
By Claire Zillman and Emma HinchliffeJune 18, 2020
The U.S. has never had a black female governor—Jennifer McClellan wants to change that
PoliticsThe U.S. has never had a black female governor—Jennifer McClellan wants to change that
By The Associated PressJune 18, 2020
Stacey Abrams-Featured
MPWStacey Abrams: Safeguarding voting rights fights the ‘virus’ of systemic racism
By Emma HinchliffeJune 18, 2020
Katie Rea
TechHow The Engine’s Katie Rae is addressing racism in VC
By Maria AspanJune 17, 2020
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
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