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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Enbridge CEO Greg Ebel at the CERAWeek by S&P Global conference in Houston on March 25, 2026.
EnergyEnbridge aims to help North America win from the AI boom and the Iran war as the FedEx of energy delivery
By Jordan BlumMay 4, 2026
Mortgage rates today, May 4, 2026
Personal FinanceMortgage rates today, May 4, 2026
By Glen Luke FlanaganMay 4, 2026
Current refi mortgage rates report for May 4, 2026
Personal FinanceCurrent refi mortgage rates report for May 4, 2026
By Glen Luke FlanaganMay 4, 2026
Current ARM mortgage rates report for May 4, 2026
Personal FinanceCurrent ARM mortgage rates report for May 4, 2026
By Glen Luke FlanaganMay 4, 2026
Google CEO Sundar Pichai
AIEmployee revolt once forced Google to back off on military contracts. But, in the wake of a new Pentagon AI contract, their leverage appears limited
By Beatrice NolanMay 4, 2026
trump
PoliticsChina has a welcome mat for Trump: it just rewrote the rules on U.S. sanctions
By Steve H. Hanke and Jeffrey WengMay 4, 2026
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
AIA decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
By Marco Quiroz-GutierrezMay 4, 2026
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
More MPWPage 40 of 100
Rep. Ilhan Omar and daughter Isra Hirsi learn about activism from each other
NewslettersRep. Ilhan Omar and daughter Isra Hirsi learn about activism from each other
By Emma HinchliffeJuly 28, 2020
  • Peggy Johnson-Fortune MPW NextGen 2018
    MPWMicrosoft’s Peggy Johnson claims a spot on the tech industry’s glass cliff
    By Kristen BellstromJuly 7, 2020
Rep. Ilhan Omar (D-Min) with her daughter Isra Hirsi in 2019.
MPWHow Rep. Ilhan Omar’s daughter showed her that Congress cannot ‘pass the buck’ to the next generation
By Beth KowittJuly 27, 2020
Republicans have a "women problem" that could cost them the senate majority
PoliticsRepublicans have a woman problem, and it could cost them the Senate
By Nicole GoodkindJuly 27, 2020
Amy Schumer’s ‘Expecting Amy’ displays pregnancy alongside ambition
NewslettersAmy Schumer’s ‘Expecting Amy’ displays pregnancy alongside ambition
By Emma Hinchliffe and Beth KowittJuly 27, 2020
Rep .Veronica Escobar-GettyImages-1167094258
MPWHow two tumultuous years made El Paso Rep. Veronica Escobar’s relationship with the border ‘stronger and deeper’
By Emma HinchliffeJuly 26, 2020
Bethenny Frankel
MPWBethenny Frankel on her latest business ventures and how she became a self-made mogul
By McKenna MooreJuly 25, 2020
  • Gender Equality-Man Being Mad
    MPW1 in 4 men think women’s equality has come at their expense
    By Emma HinchliffeJuly 7, 2020
Representative Alexandria Ocasio Cortez (D-NY)
NewslettersWill Alexandria Ocasio-Cortez’s speech end the ‘daughter excuse’ for good?
By Kristen Bellstrom and Emma HinchliffeJuly 24, 2020
Bacardi logo on a glass
NewslettersBacardi’s ‘by women, for women’ vodka is a pandemic-era branding blunder
By Emma Hinchliffe and Claire ZillmanJuly 23, 2020
In Amy Schumer's new documentary, the comedian navigates both her pregnancy and her career.
MPWAmy Schumer’s documentary ‘Expecting Amy’ proves pregnancy can coexist with women’s careers and ambition
By Beth KowittJuly 22, 2020
interim Tapestry CEO Joanne Crevoiserat
NewslettersTapestry’s interim CEO is 36th female chief executive in Fortune 500
By Claire Zillman and Emma HinchliffeJuly 22, 2020
Slack board member and former Goldman Sachs executive launches a career development startup with her daughter
MPWSlack board member and former Goldman Sachs executive launches a career development startup with her daughter
By Emma HinchliffeJuly 21, 2020
  • Black woman at the office
    NewslettersWhat it’s like to face repeated racism at work
    By Kristen Bellstrom and Emma HinchliffeJuly 7, 2020
There are now just 4 Black CEOs in the Fortune 500 as Tapestry boss resigns
RetailThere are now just 4 Black CEOs in the Fortune 500 as Tapestry boss resigns
By Phil WahbaJuly 21, 2020
Sarah Friar, chief executive officer of Nextdoor.com Inc., speaks during a Bloomberg Television interview on the sidelines of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Wednesday, July 10, 2019. The 36th annual event gathers many of America's wealthiest and most powerful people in media, technology, and sports. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
NewslettersWhy Nextdoor’s CEO hopes users will talk about Black Lives Matter on the platform
By Kristen Bellstrom and Emma HinchliffeJuly 21, 2020
Nextdoor CEO Sarah Friar
LeadershipNextdoor CEO Sarah Friar on the power of hyperlocal community and diversity in the boardroom
By McKenna MooreJuly 21, 2020
Bernice King, Ava DuVernay reflect on the legacy of John Lewis
NewslettersBernice King, Ava DuVernay reflect on the legacy of John Lewis
By Emma HinchliffeJuly 20, 2020
Pramila Jayapal-Q & A
MPWRep. Pramila Jayapal was arrested three times for civil disobedience. Serving alongside Rep. John Lewis made it feel ‘appropriate’
By Emma HinchliffeJuly 20, 2020
How WFH can hurt women’s careers
NewslettersHow WFH can hurt women’s careers
By Kristen Bellstrom and Emma HinchliffeJuly 17, 2020
Pregnancy stereotypes can put women in physical danger at work, study finds
MPWPregnancy stereotypes can put women in physical danger at work, study finds
By Emma HinchliffeJuly 16, 2020
Inside The South By Southwest (SXSW) Interactive Festival
Newsletters4 less-obvious ways the COVID-19 pandemic is marginalizing women
By Claire Zillman and Emma HinchliffeJuly 16, 2020
Father and child
NewslettersThings are going from bad to worse for working parents
By Kristen Bellstrom and Emma HinchliffeJuly 15, 2020
In April, 6% of parents expected to quit their jobs because of COVID-19. Now that’s up to 27%
MPWIn April, 6% of parents expected to quit their jobs because of COVID-19. Now that’s up to 27%
By Emma HinchliffeJuly 14, 2020
Businesswoman presenting, co-workers clapping
NewslettersWhy the role of chief diversity officer is so fraught
By Claire Zillman and Emma HinchliffeJuly 14, 2020
Real-Mental Health Startup-Gwyneth Paltrow
MPWExclusive: Gwyneth Paltrow invests in an accessible therapy startup
By Emma HinchliffeJuly 14, 2020
Ellevest cofounder and CEO Sallie Krawcheck
FinanceEllevest will allow female investors to back companies that support racial justice
By Maria AspanJuly 13, 2020
Parents say they need schools to reopen. Teachers aren’t so sure
NewslettersParents say they need schools to reopen. Teachers aren’t so sure
By Emma HinchliffeJuly 13, 2020
Moms Demand Action founder Shannon Watts: ‘Police violence is gun violence’
MPWMoms Demand Action founder Shannon Watts: ‘Police violence is gun violence’
By Emma HinchliffeJuly 12, 2020
Manly Beach Closed After Crowds Gathered Despite Social Distancing Rules
NewslettersWhat would a ‘feminist city’ look like?
By Kristen Bellstrom and Emma HinchliffeJuly 10, 2020
Brainstorm Health 2020-Sheila Davis-Agnes Binagwaho
Newsletters5 health experts on how to build trust and find inspiration in the pandemic
By Claire Zillman and Emma HinchliffeJuly 9, 2020
Brainstorm Health 2020-Sophie Gregoire Trudeau
ConferencesSophie Grégoire Trudeau talks resilience and connection in the time of isolation
By Daniel BentleyJuly 8, 2020
Peggy Johnson-Fortune MPW NextGen 2018
NewslettersMagic Leap’s Peggy Johnson long aspired to be a CEO. Too few women set that intention
By Claire Zillman and Emma HinchliffeJuly 8, 2020
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Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technologyplaceholder alt text
By Sasha RogelbergMay 3, 2026
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