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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailMeme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
Former NYC Mayor Giuliani in critical condition, Trump says
PoliticsFormer NYC Mayor Giuliani in critical condition, Trump says
By Maria Paula Mijares Torres and BloombergMay 3, 2026
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
PoliticsSecret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
By The Associated PressMay 3, 2026
More MPWPage 43 of 100
More Republican women than ever are seeking House seats this year
PoliticsMore Republican women than ever are seeking House seats this year
By The Associated PressMay 31, 2020
  • U.S. women’s soccer team is dealt a blow in its legal battle. Is it a setback for all equal pay?
    NewslettersU.S. women’s soccer team is dealt a blow in its legal battle. Is it a setback for all equal pay?
    By Emma HinchliffeMay 4, 2020
Woman writing in journal
NewslettersOne museum is documenting women’s experiences of the pandemic
By Kristen Bellstrom and Emma HinchliffeMay 29, 2020
Aerial View Of Mother Working In Office At Home With Daughter
NewslettersPandemic lockdowns pose a new risk to working moms: the kid-interruption gap
By Claire Zillman and Emma HinchliffeMay 28, 2020
2018 ACLU National Conference
MPWWomen are more worried than men about the coronavirus. Cecile Richards doesn’t want that to keep female voters from the polls
By Emma HinchliffeMay 28, 2020
On the Record premiere
Newsletters‘On the Record’ is a reminder that the #MeToo movement is here to stay
By Kristen Bellstrom and Emma HinchliffeMay 27, 2020
Key Speakers At The 2019 Milken Conference
Newsletters‘I can be more vulnerable:’ Citi President Jane Fraser on female leaders’ pandemic-era advantage
By Claire ZillmanMay 26, 2020
  • Fortune MPW Next Gen 2016
    NewslettersWhat it takes to lead the U.S.’s biggest car rental company through a pandemic
    By Kristen Bellstrom and Emma HinchliffeMay 1, 2020
Key Speakers At The 2019 Milken Conference
MPWWhy Citi offered full-time jobs to its interns—before summer even started
By Claire ZillmanMay 26, 2020
How the WNBA commissioner sees live sports continuing after the pandemic
LeadershipHow the WNBA commissioner sees live sports continuing after the pandemic
By McKenna MooreMay 26, 2020
How CEO Corie Barry kept Best Buy afloat during the pandemic
NewslettersHow CEO Corie Barry kept Best Buy afloat during the pandemic
By Kristen Bellstrom and Emma HinchliffeMay 22, 2020
Senate Lawmakers Speak To The Media After Their Weekly Policy Luncheons
NewslettersThe coronavirus stimulus package has a newborn loophole. She’s trying to close it
By Claire Zillman and Emma HinchliffeMay 21, 2020
Tammy Duckworth wants new parents to claim their $500 coronavirus relief check
MPWTammy Duckworth wants new parents to claim their $500 coronavirus relief check
By Emma HinchliffeMay 21, 2020
  • Chrissy Taylor on keeping Enterprise’s rental fleet moving—and her family’s business afloat
    MPWChrissy Taylor on keeping Enterprise’s rental fleet moving—and her family’s business afloat
    By Emma HinchliffeMay 1, 2020
Instagram
NewslettersInstagram is scary good at selling us stuff. Can the app keep it up?
By Kristen Bellstrom and Emma HinchliffeMay 20, 2020
Land O’Lakes CEO Beth Ford shares the real reason the brand ditched its ‘butter maiden’
MPWLand O’Lakes CEO Beth Ford shares the real reason the brand ditched its ‘butter maiden’
By Emma HinchliffeMay 20, 2020
Women with breast implants deserve to know more about what’s in their bodies
NewslettersWomen with breast implants deserve to know more about what’s in their bodies
By Maria Aspan and Emma HinchliffeMay 19, 2020
Women run 37 Fortune 500 companies, a record high
NewslettersWomen run 37 Fortune 500 companies, a record high
By Emma HinchliffeMay 18, 2020
Fortune-500-Women-CEOS-2020
MPWThe number of female CEOs in the Fortune 500 hits an all-time record
By Emma HinchliffeMay 18, 2020
J.C. Penney faces a tough road ahead as it mulls bankruptcy protection
RetailJ.C. Penney faces a tough road ahead as it mulls bankruptcy protection
By Phil WahbaMay 15, 2020
How she fundraised for her startup while quarantined with 6 kids
NewslettersHow she fundraised for her startup while quarantined with 6 kids
By Claire Zillman and Emma HinchliffeMay 15, 2020
How Syndio CEO raised $7.5 million for pay equity software with 6 kids at home
MPWHow Syndio CEO raised $7.5 million for pay equity software with 6 kids at home
By Emma HinchliffeMay 15, 2020
Could changing workplaces to respond to coronavirus pave the way for more sexual harassment?
NewslettersCould changing workplaces to respond to coronavirus pave the way for more sexual harassment?
By Kristen Bellstrom and Emma HinchliffeMay 14, 2020
Patagonia and Nasdaq CEOs on how to ‘reopen’
NewslettersPatagonia and Nasdaq CEOs on how to ‘reopen’
By Claire Zillman and Emma HinchliffeMay 13, 2020
The coronavirus downturn threatens to leave older women behind
NewslettersThe coronavirus downturn threatens to leave older women behind
By Emma HinchliffeMay 12, 2020
Melinda Gates won’t let us miss this opportunity to transform childcare
NewslettersMelinda Gates won’t let us miss this opportunity to transform childcare
By Emma HinchliffeMay 11, 2020
How the coronavirus crisis influences Melinda Gates’ $1 billion commitment to gender equality
MPWHow the coronavirus crisis influences Melinda Gates’ $1 billion commitment to gender equality
By Emma HinchliffeMay 11, 2020
Opening Day Of World Economic Forum 2019
NewslettersVirtual board meetings and ‘forced downtime’: What it’s like to chair a stock exchange in a pandemic
By Claire Zillman and Emma HinchliffeMay 8, 2020
Day Three Of The World Economic Forum (WEF) 2020
MPWThe coronavirus has forced Hong Kong Stock Exchange Chair Laura Cha to rethink business travel—forever
By Claire ZillmanMay 8, 2020
Employers must do more to support women during the pandemic, Sheryl Sandberg says
NewslettersEmployers must do more to support women during the pandemic, Sheryl Sandberg says
By Emma HinchliffeMay 7, 2020
Sheryl Sandberg: The coronavirus pandemic is creating a ‘double double shift’ for women. Employers must help
MPWSheryl Sandberg: The coronavirus pandemic is creating a ‘double double shift’ for women. Employers must help
By Sheryl Sandberg and Rachel ThomasMay 7, 2020
Young girl standing on stool in kitchen while helping father make dinner
NewslettersDads as primary caregivers: The pandemic’s potential to reshape gender norms
By Claire Zillman and Emma HinchliffeMay 6, 2020
Why grandparents are essential to the economy—and parents’ sanity
NewslettersWhy grandparents are essential to the economy—and parents’ sanity
By Michal Lev-Ram and Emma HinchliffeMay 5, 2020
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
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