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Photo of Jeff John Roberts

Jeff John Roberts

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Jeff John Roberts is the Finance and Crypto editor of Fortune. He writes and edits stories about banking, blockchain, prediction markets, and how technology is changing finance. He also hosts the Fortune Crypto Playbook vodcast. A former attorney, Jeff is the author of Kings of Crypto, a critically-acclaimed account of Coinbase, and the recipient of national business writing awards. He is based in Southern California.

A person with a bicycle walks past advertisement for Meta Muse.
Newsletters
AI agents are shopping like never before—and tools like Mastercard’s ‘Pay for Machines’ could turbocharge the trend
By Jeff John RobertsOctober 26, 2026
SoFi becomes first consumer bank to launch tokenized deposits, offers 4.4% interest
Crypto
SoFi becomes first consumer bank to launch tokenized deposits, offers 4.4% interest
By Jeff John RobertsOctober 22, 2026
Recent crypto IPOs have been a wipeout for most investors. Will the next wave be better?
Newsletters
Recent crypto IPOs have been a wipeout for most investors. Will the next wave be better?
By Jeff John RobertsOctober 19, 2026
A screenshot from a Zoom meeting showing that attendees are marked as being human
Cybersecurity
Zoom and big financial firms add ‘Proof of Human’ badges from Sam Altman’s World to stop fraud and deepfakes
By Jeff John RobertsOctober 18, 2026
Woman raises her hands to emphasize
MPW
Kalshi cofounder says having no VPs has been key to the company’s explosive growth
By Jeff John RobertsOctober 14, 2026
Old photo from approx. 1940s of man teaching at a chalkboard.
Newsletters
A ‘Mathpocalypse’ is freaking out cyber and finance experts. Should you be worried?
By Jeff John RobertsOctober 12, 2026
Ultra raises $62 million for fast-growing ‘robots as a service’ business, announces tie-up with AI research firm Physical Intelligence
Newsletters
Ultra raises $62 million for fast-growing ‘robots as a service’ business, announces tie-up with AI research firm Physical Intelligence
By Jeff John RobertsOctober 9, 2026
The Hyperliquid Strategies team celebrates their NASDAQ listing at the NYSE.
Crypto
How Hyperliquid defied crypto’s DAT death spiral—and built a booming digital asset treasury
By Camila Grigera Naón and Jeff John RobertsOctober 5, 2026
The AI industry ‘hates crypto people’—but they may need them all the same
Newsletters
The AI industry ‘hates crypto people’—but they may need them all the same
By Jeff John RobertsOctober 5, 2026
Edward Jones CEO Penny Pennington on 'giving while living'
Personal Finance
‘Giving while living’ has become a popular trend for passing on family wealth, says head of Edward Jones
By Jeff John RobertsOctober 1, 2026
Big companies used to treat retail investors as an afterthought—now, they are at the IPO table
Newsletters
Big companies used to treat retail investors as an afterthought—now, they are at the IPO table
By Jeff John RobertsSeptember 30, 2026
Robinhood agents image
Investing
Robinhood just rolled out trading agents to millions—and investing may never be the same
By Jeff John RobertsSeptember 29, 2026
A tall ship in the waters outside NYC
Newsletters
The crypto pirates have become the Navy. Now what?
By Jeff John RobertsSeptember 28, 2026
Ledger Stax
Crypto
Payward and device maker Ledger announce tie-up to let investors hold stocks offline
By Jeff John RobertsSeptember 24, 2026
Travis Kalanick is back: How Uber’s ousted founder went from pariah to Silicon Valley hero
Magazine
Travis Kalanick is back: How Uber’s ousted founder went from pariah to Silicon Valley hero
By Jeff John RobertsSeptember 24, 2026
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North America
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By Bilin LinOctober 26, 2026
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By Sasha RogelbergOctober 26, 2026
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Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of itplaceholder alt text
By Preston ForeOctober 25, 2026
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