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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
AIA decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
By Marco Quiroz-GutierrezMay 4, 2026
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailMeme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
Former NYC Mayor Giuliani in critical condition, Trump says
PoliticsFormer NYC Mayor Giuliani in critical condition, Trump says
By Maria Paula Mijares Torres and BloombergMay 3, 2026
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
More MPWPage 44 of 100
U.S. women’s soccer team is dealt a blow in its legal battle. Is it a setback for all equal pay?
NewslettersU.S. women’s soccer team is dealt a blow in its legal battle. Is it a setback for all equal pay?
By Emma HinchliffeMay 4, 2020
  • Domestic violence shelter
    NewslettersThe world should have seen the surge in quarantine domestic violence coming
    By Kristen Bellstrom and Emma HinchliffeApril 7, 2020
Fortune MPW Next Gen 2016
NewslettersWhat it takes to lead the U.S.’s biggest car rental company through a pandemic
By Kristen Bellstrom and Emma HinchliffeMay 1, 2020
Chrissy Taylor on keeping Enterprise’s rental fleet moving—and her family’s business afloat
MPWChrissy Taylor on keeping Enterprise’s rental fleet moving—and her family’s business afloat
By Emma HinchliffeMay 1, 2020
Mayor London Breed stays home while she figures out how to reopen San Francisco
NewslettersMayor London Breed stays home while she figures out how to reopen San Francisco
By Emma HinchliffeApril 30, 2020
Mayor London Breed gets along with her governor. But her ‘heart goes out to’ city leaders who don’t
MPWMayor London Breed gets along with her governor. But her ‘heart goes out to’ city leaders who don’t
By Emma HinchliffeApril 29, 2020
Key Speakers At The 2017 CERAWeek Conference
NewslettersAn energy CEO considers how to ‘reopen’
By Claire Zillman and Emma HinchliffeApril 29, 2020
  • How a newspaper editor is homeschooling 7 kids during the coronavirus pandemic
    NewslettersHow a newspaper editor is homeschooling 7 kids during the coronavirus pandemic
    By Emma HinchliffeApril 6, 2020
‘It doesn’t have to be quite so destructive’: A Harvard Business School professor reimagines capitalism
Leadership‘It doesn’t have to be quite so destructive’: A Harvard Business School professor reimagines capitalism
By Katherine DunnApril 28, 2020
Group of business people having a business meeting
NewslettersA peek inside the pandemic-era boardroom
By Claire Zillman and Emma HinchliffeApril 28, 2020
Houseparty CEO Sima Sistani meets the ‘massive technical challenge’ of coronavirus video chat demand
NewslettersHouseparty CEO Sima Sistani meets the ‘massive technical challenge’ of coronavirus video chat demand
By Emma HinchliffeApril 27, 2020
The Coronavirus Economy: The investor who launched a new podcast right before the outbreak
LifestyleThe Coronavirus Economy: The investor who launched a new podcast right before the outbreak
By Rachel KingApril 24, 2020
Food Network & Cooking Channel New York City Wine & Food Festival Presented By Coca-Cola - Dinner with Gabrielle Hamilton, Nancy Silverton and Dominique Crenn part of the Bank of America Dinner Series presented by The Wall Street Journal
NewslettersA chef considers her restaurant’s place in a post-coronavirus world
By Claire Zillman and Emma HinchliffeApril 24, 2020
  • Virtual school is hard enough. It’s even more chaotic for a family of 9
    MPWVirtual school is hard enough. It’s even more chaotic for a family of 9
    By Emma HinchliffeApril 6, 2020
Yet another way the coronavirus is disproportionately hurting women
NewslettersYet another way the coronavirus is disproportionately hurting women
By Kristen Bellstrom and Emma HinchliffeApril 23, 2020
14% of women considered quitting their jobs because of the coronavirus pandemic
MPW14% of women considered quitting their jobs because of the coronavirus pandemic
By Emma HinchliffeApril 23, 2020
Inside Lyft’s coronavirus response team
MPWInside Lyft’s coronavirus response team
By Emma HinchliffeApril 22, 2020
The Coronavirus Economy: How a master dog trainer to influential Londoners is handling business during the pandemic
LifestyleThe Coronavirus Economy: How a master dog trainer to influential Londoners is handling business during the pandemic
By Maithreyi SeetharamanApril 22, 2020
US-HEALTH-VIRUS-JR
NewslettersThe business case for maintaining diversity in a recession
By Claire Zillman and Emma HinchliffeApril 22, 2020
AMD CEO Lisa Su speaking at the 2018 Fortune Brainstorm Tech conference in Aspen.
NewslettersWhat it’s like to be 1 of 3 women leading a Fortune 500 tech company
By Emma Hinchliffe and Kristen BellstromApril 21, 2020
These women are the World’s Greatest Leaders
NewslettersThese women are the World’s Greatest Leaders
By Emma HinchliffeApril 20, 2020
New Zealand Prime Minister Jacinda Ardern will decide on Monday whether to start easing a quarantine that requires everyone but essential workers to stay at home.
HealthHow one country set a course to totally eliminate the COVID-19 virus
By Matthew Brockett and BloombergApril 18, 2020
The feminist TV show to watch this weekend
NewslettersThe feminist TV show to watch this weekend
By Emma HinchliffeApril 17, 2020
Why ‘Mrs. America’ and the 1970s fight over the Equal Rights Amendment are more relevant than ever
MPWWhy ‘Mrs. America’ and the 1970s fight over the Equal Rights Amendment are more relevant than ever
By Emma HinchliffeApril 17, 2020
The Coronavirus Economy: How I’m reevaluating risk as an entrepreneur due to the crisis
LifestyleThe Coronavirus Economy: How I’m reevaluating risk as an entrepreneur due to the crisis
By Emma HinchliffeApril 16, 2020
Reese Witherspoon
NewslettersWhat brands can learn from Reese Witherspoon’s free dress mess
By Kristen Bellstrom and Emma HinchliffeApril 16, 2020
Transit Van Production At Ford Sollers Plant
NewslettersShe figured out how Ford could manufacture coronavirus face shields
By Claire Zillman and Emma HinchliffeApril 15, 2020
Fortune Global Forum - Day 1
NewslettersGinni Rometty on coronavirus unemployment: ‘Everyone’s not going to land back in the same spot’
By Emma HinchliffeApril 14, 2020
3 takeaways on coronavirus from a vaccine expert
Newsletters3 takeaways on coronavirus from a vaccine expert
By Emma HinchliffeApril 13, 2020
Chicago Mayor Lori Lightfoot to Trump: 'No one has time for your incompetence' over O'Hare crowding as customs struggles to keep up with influx of international passengers
NewslettersChicago mayor’s stern coronavirus leadership is meme-ified—and she’s in on the joke
By Claire Zillman and Emma HinchliffeApril 10, 2020
2 female founders pivoting amid the coronavirus crisis
Newsletters2 female founders pivoting amid the coronavirus crisis
By Emma HinchliffeApril 9, 2020
Citi bank San Francisco
NewslettersHow a top Citi banker works from home
By Claire Zillman and Emma HinchliffeApril 8, 2020
How Ralph Lauren jumped into the coronavirus fight to make medical masks and gowns
RetailHow Ralph Lauren jumped into the coronavirus fight to make medical masks and gowns
By Phil WahbaApril 7, 2020
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Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technologyplaceholder alt text
By Sasha RogelbergMay 3, 2026
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