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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026

Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’

Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’

By Cheyann HarrisApril 29, 2026

She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move

She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move

By Nicholas GordonApril 27, 2026

Fortune 500 Power Moves: Which executives gained and lost power this week

Fortune 500 Power Moves: Which executives gained and lost power this week

By Fortune EditorsApril 24, 2026

Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete

Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete

By Catherina GioinoApril 26, 2026

Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off

Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off

By Orianna Rosa RoyleApril 26, 2026

Latest Stories

Enbridge CEO Greg Ebel at the CERAWeek by S&P Global conference in Houston on March 25, 2026.

Energy Enbridge aims to help North America win from the AI boom and the Iran war as the FedEx of energy delivery

By Jordan BlumMay 4, 2026

Mortgage rates today, May 4, 2026

Personal Finance Mortgage rates today, May 4, 2026

By Glen Luke FlanaganMay 4, 2026

Current refi mortgage rates report for May 4, 2026

Personal Finance Current refi mortgage rates report for May 4, 2026

By Glen Luke FlanaganMay 4, 2026

Current ARM mortgage rates report for May 4, 2026

Personal Finance Current ARM mortgage rates report for May 4, 2026

By Glen Luke FlanaganMay 4, 2026

Google CEO Sundar Pichai

AI Employee revolt once forced Google to back off on military contracts. But, in the wake of a new Pentagon AI contract, their leverage appears limited

By Beatrice NolanMay 4, 2026

trump

Politics China has a welcome mat for Trump: it just rewrote the rules on U.S. sanctions

By Steve H. Hanke and Jeffrey WengMay 4, 2026

A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast

AI A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast

By Marco Quiroz-GutierrezMay 4, 2026

Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships

Energy Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships

By Jason MaMay 3, 2026

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Home Depot’s ex-finance chief to become CEO of UPS

Leadership Home Depot’s ex-finance chief to become CEO of UPS

By Phil WahbaMarch 12, 2020

Newsletters Men like the idea of evolving gender roles, but still don’t do their part at home
By Emma HinchliffeFebruary 12, 2020

Harvey Weinstein

Newsletters Can the Harvey Weinstein sentence take #MeToo to the next level?

By Kristen Bellstrom and Emma HinchliffeMarch 12, 2020

Lawmakers Speak to The Media After Being Briefed By VP Pence On Coronavirus During Their Weekly Policy Luncheons

Newsletters For 16 years, Congress ignored 2 lawmakers’ push for paid sick leave. Coronavirus is making their case

By Claire Zillman and Emma HinchliffeMarch 11, 2020

Filling in the gender gap on Wikipedia

MPW Filling in the gender gap on Wikipedia

By Kate JacobsonMarch 11, 2020

Is a female Veep nominee progress—or window dressing?

Newsletters Is a female Veep nominee progress—or window dressing?

By Kristen BellstromMarch 10, 2020

International Women's Day in Mexico City

Newsletters Why women in Mexico are planning a nation-wide strike

By Claire ZillmanMarch 9, 2020

Newsletters Amid cultural crisis, Google looks for a new head of HR
By Claire Zillman and Emma HinchliffeFebruary 11, 2020

International-Women's-Day-Personality-Traits-Final-Smaller

MPW 15 powerful women share the personality trait that’s key to their success

By Fortune EditorsMarch 8, 2020

Google and Unilever use this new initiative to take on better family leave implementation

MPW Google and Unilever use this new initiative to take on better family leave implementation

By Kate JacobsonMarch 7, 2020

Bloomberg Pictures Of The Year: Demanding Change

Newsletters Suffering from International Women’s Day branding fatigue

By Claire Zillman and Emma HinchliffeMarch 6, 2020

Old Navy chief Sonia Syngal named CEO of all of Gap Inc.

Retail Old Navy chief Sonia Syngal named CEO of all of Gap Inc.

By Phil WahbaMarch 5, 2020

Woman leaving work

Newsletters It’s okay to say ‘no, thanks’ to the next rung in the career ladder

By Kristen Bellstrom and Emma HinchliffeMarch 5, 2020

Newsletters The Oscars snub female directors, but women still win the night
By Emma HinchliffeFebruary 10, 2020

California’s boardroom diversity experiment delivers mixed results

Newsletters California’s boardroom diversity experiment delivers mixed results

By Claire Zillman and Emma HinchliffeMarch 4, 2020

Sen. Elizabeth Warren

Newsletters Warren persists. Will Super Tuesday be her big break—or will it break her campaign?

By Emma Hinchliffe and Kristen BellstromMarch 3, 2020

Female founders got more funding than ever in 2019. But still less than WeWork took in.

Newsletters Female founders got more funding than ever in 2019. But still less than WeWork took in.

By Emma HinchliffeMarch 2, 2020

Funding-Female-Founders-Increase-2019

MPW Funding for female founders increased in 2019—but only to 2.7%

By Emma HinchliffeMarch 2, 2020

Taylor Swift takes on toxic masculinity—and takes control of her own image

Newsletters Taylor Swift takes on toxic masculinity—and takes control of her own image

By Kristen Bellstrom and Emma HinchliffeFebruary 28, 2020

Walmart expands delivery subscription program to take on Amazon Prime

Retail Walmart expands delivery subscription program to take on Amazon Prime

By Matthew Boyle and BloombergFebruary 27, 2020

Levi Strauss marks the next phase in corporate paid leave policies

Newsletters Levi Strauss marks the next phase in corporate paid leave policies

By Claire Zillman and Emma HinchliffeFebruary 27, 2020

Exclusive: Levi’s introduces paid family leave for workers

MPW Exclusive: Levi’s introduces paid family leave for workers

By Emma HinchliffeFebruary 27, 2020

A pregnant woman makes final preparations before giving birth on February 19, 2020 in Wuhan, Hubei, China.

Newsletters Becoming a mom in the midst of a possible pandemic

By Kristen Bellstrom and Emma HinchliffeFebruary 26, 2020

US-ENTERTAINMENT-ASSAULT-TRIAL-WEINSTEIN

Newsletters Dear Harvey, women’s words are finally enough

By Claire Zillman and Emma HinchliffeFebruary 25, 2020

The women who challenged the establishment this weekend

Newsletters The women who challenged the establishment this weekend

By Emma HinchliffeFebruary 24, 2020

Behind the scenes in the career of a prima ballerina

Lifestyle Behind the scenes in the career of a prima ballerina

By Rachel KingFebruary 22, 2020

Lola-Tampon-Packaging

Newsletters A Trump-tied investor set off an Equinox boycott. What about the tampon startup he backs?

By Kristen Bellstrom and Emma HinchliffeFebruary 21, 2020

Lola-Tampon-Packaging

Finance Money, politics, tampons: How ‘for women, by women’ startup Lola views its investor’s Trump ties

By Maria AspanFebruary 20, 2020

Democratic Presidential Candidates Debate In Las Vegas Ahead Of Nevada Caucuses

Newsletters Elizabeth Warren and Mike Bloomberg take the NDA debate primetime

By Claire Zillman and Emma HinchliffeFebruary 20, 2020

These employers’ support for women and family goes beyond ‘work-life balance’

Newsletters These employers’ support for women and family goes beyond ‘work-life balance’

By Kristen Bellstrom and Emma HinchliffeFebruary 19, 2020

A frustrating 2020 consideration: Which candidate has treated women less bad?

Newsletters A frustrating 2020 consideration: Which candidate has treated women less bad?

By Claire ZillmanFebruary 18, 2020

Newsletters Goldman Sachs’ treasurer could—finally—shake up the male-dominated bank

By Claire Zillman and Emma HinchliffeFebruary 14, 2020

Indra Nooyi

Newsletters Former PepsiCo CEO Indra Nooyi on her second act and why we should ‘think hard about time’

By Emma Hinchliffe and Michal Lev-RamFebruary 13, 2020

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Most Popular

America got rich and got sad. A top economist says 2020 broke something that hasn't healed

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By Nick LichtenbergMay 3, 2026

Personal Finance

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery

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By Fatima Hussein and The Associated PressMay 1, 2026

Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology

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By Sasha RogelbergMay 3, 2026

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