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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Enbridge CEO Greg Ebel at the CERAWeek by S&P Global conference in Houston on March 25, 2026.
EnergyEnbridge aims to help North America win from the AI boom and the Iran war as the FedEx of energy delivery
By Jordan BlumMay 4, 2026
Mortgage rates today, May 4, 2026
Personal FinanceMortgage rates today, May 4, 2026
By Glen Luke FlanaganMay 4, 2026
Current refi mortgage rates report for May 4, 2026
Personal FinanceCurrent refi mortgage rates report for May 4, 2026
By Glen Luke FlanaganMay 4, 2026
Current ARM mortgage rates report for May 4, 2026
Personal FinanceCurrent ARM mortgage rates report for May 4, 2026
By Glen Luke FlanaganMay 4, 2026
Google CEO Sundar Pichai
AIEmployee revolt once forced Google to back off on military contracts. But, in the wake of a new Pentagon AI contract, their leverage appears limited
By Beatrice NolanMay 4, 2026
trump
PoliticsChina has a welcome mat for Trump: it just rewrote the rules on U.S. sanctions
By Steve H. Hanke and Jeffrey WengMay 4, 2026
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
AIA decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
By Marco Quiroz-GutierrezMay 4, 2026
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
More MPWPage 47 of 100
Men like the idea of evolving gender roles, but still don’t do their part at home
NewslettersMen like the idea of evolving gender roles, but still don’t do their part at home
By Emma HinchliffeFebruary 12, 2020
  • A worker from United Auto Workers Local 440 holds a picket outside the General Motors Bedford Powertrain factory.
    NewslettersThe fate of U.S. manufacturing is a women’s issue, too
    By Kristen Bellstrom and Emma HinchliffeJanuary 16, 2020
2014 Matrix Awards - Inside
NewslettersAmid cultural crisis, Google looks for a new head of HR
By Claire Zillman and Emma HinchliffeFebruary 11, 2020
The Oscars snub female directors, but women still win the night
NewslettersThe Oscars snub female directors, but women still win the night
By Emma HinchliffeFebruary 10, 2020
Businesswoman examining documents at desk at night
NewslettersThis is the big factor holding women back from CEO jobs
By Kristen Bellstrom and Emma HinchliffeFebruary 7, 2020
Land O'Lakes CEO Beth Ford wants the company to focus on its farmer-owned roots.
RetailLand O’Lakes wants to introduce you to the farmer behind your butter
By Beth KowittFebruary 6, 2020
STATE OF THE UNION ADDRESS
NewslettersDemocrats want a paid family leave law—but not Trump’s
By Claire Zillman and Emma HinchliffeFebruary 6, 2020
  • MPW-logo-broadsheet
    MPWElizabeth Warren’s answer to the ‘electability’ question? Her record of winning elections
    By Claire Zillman and Emma HinchliffeJanuary 15, 2020
Businesswoman working on laptop in office
NewslettersHow the menopause taboo hurts working women
By Kristen Bellstrom and Emma HinchliffeFebruary 5, 2020
Woman's legs running on treadmill in gym
NewslettersWhen misogyny goes to the gym
By Claire Zillman and Emma HinchliffeFebruary 4, 2020
2016 Fragrance Foundation Awards Presented by Hearst Magazines
NewslettersInside reports of a toxic culture at Victoria’s Secret
By Emma HinchliffeFebruary 3, 2020
IBM CEO Ginni Rometty
NewslettersThe Fortune 500 loses another female CEO
By Kristen Bellstrom and Emma HinchliffeJanuary 31, 2020
Cisco’s experiment with radical transparency
NewslettersCisco’s experiment with radical transparency
By Claire Zillman and Emma HinchliffeJanuary 30, 2020
  • US-ENTERTAINMENT-FILM-TELEVISION-GOLDEN-GLOBES-ARRIVALS
    MPWGreta Gerwig, ‘Little Women,’ and an enormous Oscars snub
    By Claire Zillman and Emma HinchliffeJanuary 14, 2020
Helena Helmersson, designated CEO of Swedish clothing retail giant Hennes and Mauritz (H&M), arrives for a press conference at the company's headquaters in Stockholm, January 30, 2020. (Photo by Jonas EKSTROMER / TT News Agency / AFP) / Sweden OUT (Photo by JONAS EKSTROMER/TT News Agency/AFP via Getty Images)
LeadershipH&M’s first female CEO takes over from founding family scion after fast-fashion pioneer struggles
By Anton Wilen, Benedikt Kammel and BloombergJanuary 30, 2020
Catherine Powell-Disney-Airbnb
TechAirbnb brings in a Disney theme park hand to run ‘Experiences’ ahead of its IPO
By Aric JenkinsJanuary 29, 2020
Debates weren’t enough, so Fortune and Time’s Up asked the 2020 candidates about gender equality
NewslettersDebates weren’t enough, so Fortune and Time’s Up asked the 2020 candidates about gender equality
By Emma HinchliffeJanuary 29, 2020
J.Crew finally found a new CEO: Jan Singer, formerly of Victoria’s Secret
RetailJ.Crew finally found a new CEO: Jan Singer, formerly of Victoria’s Secret
By Phil WahbaJanuary 28, 2020
Melinda Gates
NewslettersMelinda Gates has big plans for Chicago
By Emma HinchliffeJanuary 28, 2020
Oprah's SuperSoul Conversations
MPWWhy Melinda Gates is investing $50 million to make the next Silicon Valley—starting in Chicago
By Maria AspanJanuary 28, 2020
Presidential debate
PoliticsThe 2020 candidates’ positions—and records—on economic issues that affect women
By Emma HinchliffeJanuary 28, 2020
The Grammys go on, despite Kobe Bryant tragedy and Recording Academy trouble
NewslettersThe Grammys go on, despite Kobe Bryant tragedy and Recording Academy trouble
By Emma HinchliffeJanuary 27, 2020
Larry Fink, chief executive officer of BlackRock CEO Inc., gestures as he speaks during a Bloomberg event on the opening day of the World Economic Forum (WEF) in Davos, Switzerland, on Tuesday, Jan. 21, 2020. World leaders, influential executives, bankers and policy makers attend the 50th annual meeting of the World Economic Forum in Davos from Jan. 21 - 24. Photographer: Simon Dawson/Bloomberg via Getty Images
FinanceResponsible investing is a rare field of finance led by women. Now it’s hot—and men want in
By Alastair Marsh and BloombergJanuary 24, 2020
Key Speakers and Interviews at the Bloomberg New Economy Forum
NewslettersGoldman Sachs introduces its own gender quota for IPOs
By Claire Zillman and Emma HinchliffeJanuary 24, 2020
Goldman Sachs CEO David Solomon
MPWThe U.S. doesn’t mandate diverse boardrooms—but now Goldman Sachs does
By Claire ZillmanJanuary 23, 2020
Custom tailoring
NewslettersSuit up! Exploring women’s custom tailoring
By Kristen Bellstrom and Emma HinchliffeJanuary 23, 2020
FILE - In this Jan. 9, 2019, file photo, Annabella Sciorra attends HBO's "The Sopranos" 20th anniversary at the SVA Theatre in New York. Sciorra is set to confront Harvey Weinstein at his New York City rape trial, more than a quarter-century after she says he pinned her to a bed and raped her. She is expected to testify Thursday, Jan. 23, 2020. (Photo by Charles Sykes/Invision/AP, File)
Arts & EntertainmentActress Annabella Sciorra confronts Harvey Weinstein from witness stand
By Michael R. Sisak and The Associated PressJanuary 23, 2020
KPMG Women's PGA Championship - Preview Day 3
NewslettersSAP Co-CEO Jennifer Morgan on why we need to redefine what ‘ready’ means
By Claire Zillman and Emma HinchliffeJanuary 22, 2020
Women + The Power of Community, with Audrey Gelman - 2018 SXSW Conference and Festivals
MPWExclusive: GV buys out WeWork’s stake in The Wing
By Emma HinchliffeJanuary 22, 2020
Picture of the Blossom Capital partners Imran Ghory, Ophelia Brown and Louise Samet
MPWBlossom Capital’s latest funding round showcases jump in U.S. investment in European venture funds
By Jeremy KahnJanuary 22, 2020
Doctor Examining Pregnant Woman
NewslettersHow getting pregnant became a booming business
By Claire ZillmanJanuary 21, 2020
In its endorsement of the 2020 Democratic candidate, the New York Times backed Senator Elizabeth Warren of Massachusetts Senator Amy Klobuchar of Minnesota. 'May the best woman win,' the paper said.
Politics‘May the best woman win:’ New York Times endorses 2 Democratic candidates for president
By The Associated PressJanuary 20, 2020
Broadsheet readers talk about sharing their salary
NewslettersBroadsheet readers talk about sharing their salary
By Kristen Bellstrom and Emma HinchliffeJanuary 17, 2020
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Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technologyplaceholder alt text
By Sasha RogelbergMay 3, 2026
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