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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
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By Lindsey Bahr and The Associated PressMay 4, 2026
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Strait of Hormuz showdown begins after U.S. warships enter Persian Gulf to help ships exit as Iran rattles saber
PoliticsStrait of Hormuz showdown begins after U.S. warships enter Persian Gulf to help ships exit as Iran rattles saber
By Jason MaMay 4, 2026
Top CD rates from major banks May 4, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceTop CD rates from major banks on May 4, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 4, 2026
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More MPWPage 49 of 100
Gen Z is Becoming a Serious Consumer Bloc—And They Demand Authenticity From Brands
ConferencesGen Z is Becoming a Serious Consumer Bloc—And They Demand Authenticity From Brands
By Emily SavageDecember 11, 2019
  • Women on boards
    Newsletters1 in 4 Corporate Board Members Are Women on This Continent
    By Kristen Bellstrom and Emma HinchliffeNovember 27, 2019
5 Tips for Women Who Want A Corporate Board Seat
Conferences5 Tips for Women Who Want A Corporate Board Seat
By Danielle AbrilDecember 11, 2019
Why Innovation Is Finally Coming for Feminine Care Products
ConferencesWhy Innovation Is Finally Coming for Feminine Care Products
By Erika FryDecember 11, 2019
These Brands Have a Warning: Beware of Inauthentic Social Activism
ConferencesThese Brands Have a Warning: Beware of Inauthentic Social Activism
By Phil WahbaDecember 11, 2019
A.I. Might Be the Reason You Didn’t Get the Job
ConferencesA.I. Might Be the Reason You Didn’t Get the Job
By Danielle AbrilDecember 11, 2019
024 FORTUNE MPW Next Gen 2019 Wednesday, December 11th, 2019 Laguna Niguel, CA 11:00 AM MPW PROGRAM BREAKOUT CONCURRENT SESSIONS THE EVOLVING ROLE OF THE GENERAL COUNSEL As business moves faster than regulation, especially in the tech sector, the general counsel’s power is on the rise. How is this role evolving to become one of the most critical in the C-suite? Katie Biber Chen, General Counsel, Anchorage Irene Liu, General Counsel, Checkr Melissa Tidwell, General Counsel, Reddit Moderator: Claire Zillman, FORTUNE Photograph by Stuart Isett for Fortune
ConferencesAs Tech Increasingly Faces Regulations, General Counsels Are Wearing More Hats
By Anne SradersDecember 11, 2019
  • Oxfordshire, ENGLAND - DECEMBER 01: Melanie Whelan speaks on stage during #BoFVOICES on December 1, 2017 in Oxfordshire, England. (Photo by Stuart C. Wilson/Getty Images)
    MPWWhy SoulCycle and Its CEO Are Suddenly Parting Ways
    By Olga Kharif, Anne Riley Moffat and BloombergNovember 27, 2019
Immigrant Founders of Multi-Million Dollar Startups Struggle To Remain in the U.S.
ConferencesImmigrant Founders of Multi-Million Dollar Startups Struggle To Remain in the U.S.
By Nicole GoodkindDecember 11, 2019
FORTUNE MPW Next Gen 2019
ConferencesWhy Near-Unicorn Zilingo Doesn’t Glamorize Valuation or Fundraising
By Lucinda ShenDecember 11, 2019
A panel of experts working as C-level executives and founders in the tech and startup world speaks on Wednesday at Fortune’s Most Powerful Women Next Gen Summit in Laguna Niguel, Calif.
ConferencesIt’s Okay to Cry: Women Own Vulnerability in the Workplace to Fight Impostor Syndrome
By Nicole GoodkindDecember 11, 2019
A Warren Buffett Protégé on the Most Critical Thing She’s Learned About Turning Companies Around
ConferencesA Warren Buffett Protégé on the Most Critical Thing She’s Learned About Turning Companies Around
By Jeff John RobertsDecember 11, 2019
5 Tips for Giving the Perfect Pitch, According to Experts
Conferences5 Tips for Giving the Perfect Pitch, According to Experts
By Anne SradersDecember 11, 2019
  • Corie Barry Fortune's Most Powerful Women Summit
    RetailBest Buy Stock Hits All-Time High on Strong Pre-Holiday Season Results
    By Phil WahbaNovember 26, 2019
To Build a More Inclusive Workplace, Employers Must ‘Systematize Human Courage’
ConferencesTo Build a More Inclusive Workplace, Employers Must ‘Systematize Human Courage’
By Nicole GoodkindDecember 11, 2019
Chanel Miller Is More Than ‘Emily Doe’
NewslettersChanel Miller Is More Than ‘Emily Doe’
By Emma HinchliffeDecember 11, 2019
Fortune MPW Next Gen 2016
MPWEnterprise Scion Chrissy Taylor to Become Car Rental Giant’s CEO
By Phil WahbaDecember 11, 2019
How Chanel Miller Went Public as ‘Emily Doe’
ConferencesHow Chanel Miller Went Public as ‘Emily Doe’
By Anne SradersDecember 11, 2019
Women Athletes Take the Lead On Equal Pay
ConferencesWomen Athletes Take the Lead On Equal Pay
By Ellen McGirtDecember 11, 2019
EMBRACING THE DIGITAL ERA Microsoft grew up with the digital revolution, both driving the change and evolving with it. How does the company look toward the next stages of the tech era as ethical issues become more complex and its workforce becomes more vocal and opinionated? Kate Johnson, President, Microsoft US Interviewer: Michal Lev-Ram, FORTUNE
ConferencesMicrosoft U.S. President Talks Stock Price, JEDI Cloud Contract, and Employee Backlash
By Jonathan VanianDecember 10, 2019
Grace Potter Opens Up About Her Miscarriage, Ending Her Marriage, and Forgiving Herself
ConferencesGrace Potter Opens Up About Her Miscarriage, Ending Her Marriage, and Forgiving Herself
By Nicole GoodkindDecember 10, 2019
The ‘Blameless Post Mortem’ and Other Techniques That Spur Innovation
ConferencesThe ‘Blameless Post Mortem’ and Other Techniques That Spur Innovation
By Emily SavageDecember 10, 2019
GM Is Betting on Autonomous and Electric Vehicles, Says Maven Exec, But Obstacles Lie Ahead
ConferencesGM Is Betting on Autonomous and Electric Vehicles, Says Maven Exec, But Obstacles Lie Ahead
By Danielle AbrilDecember 10, 2019
Goldman Sachs Removed This One Word From Some Recruiting Materials—and Saw Female Hires Soar
ConferencesGoldman Sachs Removed This One Word From Some Recruiting Materials—and Saw Female Hires Soar
By Anne SradersDecember 10, 2019
Career Pivots Are Daunting. Here’s How Three Powerful Women Made Them Work
ConferencesCareer Pivots Are Daunting. Here’s How Three Powerful Women Made Them Work
By Danielle AbrilDecember 10, 2019
Fair Fight founder and chair Stacey Abrams with Fortune's Beth Kowitt at the 2018 Fortune Most Powerful Women Next Gen summit in Laguna Niguel, Calif.
NewslettersWhat to Expect From Fortune’s MPW Next Gen 2019
By Kristen Bellstrom and Emma HinchliffeDecember 10, 2019
International Women's Day Marches In Asia Pacific
TechSexual Harassment Issues Highlighted at a Leading A.I. Conference
By Jeremy KahnDecember 9, 2019
Ousting Moonves Didn’t Fix Everything at CBS
NewslettersOusting Moonves Didn’t Fix Everything at CBS
By Emma HinchliffeDecember 9, 2019
Away Luggage
NewslettersReports of a Toxic Culture at Away and Misunderstanding Inclusivity
By Kristen Bellstrom and Emma HinchliffeDecember 6, 2019
The Peloton Holiday Ad Controversy Shows What Brands Are Up Against
NewslettersThe Peloton Holiday Ad Controversy Shows What Brands Are Up Against
By Claire Zillman and Emma HinchliffeDecember 5, 2019
Sen. Kamala Harris withdraws for the presidential race
NewslettersKamala Harris’s Exit Leaves a Historically Diverse Field Pretty Pale and Male
By Kristen Bellstrom and Emma HinchliffeDecember 4, 2019
Mean Girls-Regina George
NewslettersDebunking the Myth of Workplace ‘Mean Girls’
By Claire Zillman and Emma HinchliffeDecember 3, 2019
Gabrielle Union "America's Got Talent" Season 14 Finale Red Carpetv
NewslettersWhen Women Like Gabrielle Union Are ‘Difficult’
By Emma HinchliffeDecember 2, 2019
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