• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
MPWgun safety

Moms Demand Action founder Shannon Watts: ‘Police violence is gun violence’

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
July 12, 2020, 11:00 AM ET
Andre Chung for The Washington Post via Getty Images
Add Fortune on Google for similar content.

Eight years ago, Shannon Watts responded to a crisis—the shooting at Sandy Hook Elementary School—by founding the Moms Demand Action movement against gun violence.

Now, her movement counts several hundred thousand members as it responds to the United States’ two most pressing crises: the coronavirus and the fight for racial justice. Gun safety is at the center of both those battles, particularly activism against police brutality. “Police violence is gun violence,” says Watts.

Watts spoke to Fortune about the surge in gun purchases during lockdowns, the path to reopening schools safety, and the longstanding connection between the fight for racial justice and the battle against gun violence. This interview has been edited and condensed for clarity.

Fortune: How has the coronavirus crisis affected the movement against gun violence?

Moms Demand Action founder Shannon Watts: We know that the gun lobby exploits tragedy and national disaster to juice gun sales. We’ve seen them do this all the way back to Hurricane Katrina. Of course, they did it again when the coronavirus crisis hit. We’ve seen a historic number of gun sales over the spring—at least twice as many as were sold in the same time period as last year. We’re also seeing an increase in domestic gun violence, in unintentional shootings, in gun suicides. The reverberations of the gun lobby’s actions will be with us for months and years after the COVID crisis is over.

If you look at the NRA’s Twitter feeds and materials they put out, they have a variety of marketing tools they use where they talk about natural disasters and chaos and how the only thing that will protect you is a gun. It’s very much: the government, the police—they can’t and won’t protect you and you can only protect yourself. There’s a lot of messaging around the need, particularly, to protect yourself from looters. The conversations we’ve been having as a country over the last few months—not just COVID but also police brutality—the NRA has perverted it and made it feed into their narrative that every American needs a gun to protect themselves.

Every country is experiencing the coronavirus crisis. In the midst of it, only America is giving civilians easy access to arsenals and ammunition.

You mentioned domestic gun violence. We’ve heard a lot about the increased risks of domestic violence while families are quarantined together—how does gun violence play into that?

We know that women are isolated with their abusers. We believe there’s a 20% increase in calls to domestic violence hotlines. We expect to see an increase in domestic gun violence. We’ve been working to secure more funding for domestic violence and suicide hotlines in the stimulus packages. It’s incredibly important that domestic abuse victims have help—that they have easy access to help just like, sadly, their abusers have easy access to guns.

There was already a strong connection between the movement against police violence and the movement against gun violence; some “Mothers of the Movement” like Rep. Lucy McBath have devoted their efforts to the broader gun violence prevention movement. How has the recent movement for racial justice affected the movement against gun violence?

Police violence is gun violence and that’s why our movement must be responsive as well. We’re partnering with leaders and organizations who are experts against policing. We’re committed to working with them to address white supremacy and racism at its roots. We are seeing an appetite among lawmakers to push through anti-police brutality legislation.

The movement against gun violence and the movement against police brutality have both been led, in large part, by young people. Do you see similarities between the two?

These up-and-coming generations are more diverse than our nation has ever seen. They’re clearly committed to recreating the country in a way that is more just and equitable. We’ve seen that in gun violence prevention and now we’re seeing it in anti-police brutality.

This is also a women-led movement. Women, and particularly suburban women, who help decide the midterm elections support this issue. The key voting blocs going into November are young people, Black Americans, and women in the suburbs (and the suburbs have become much more diverse since 2010).

When protests against the death of George Floyd and systemic racism started, were you worried about the potential for gun violence at these large gatherings?

Something we have seen, and is truly frightening, is we’re seeing armed insurrectionists show up across the country to silence opposition and threaten the lives of lawmakers—like in Michigan. It was a logical concern that would happen during these protests as well. Every nation struggles with viruses and with racism, but only America gives agitators easy access to arsenals and ammunition. These shooting tragedies are preventable, they’re senseless, but they’re uniquely American. When people show up to protests with guns, and are having a heated back-and-forth—it’s a uniquely American issue where somehow the Second Amendment is being allowed to supersede the First Amendment.

As schools work on plans to reopen—and parents and teachers expect to face a school year unlike any other—what are your concerns related to safety in schools?

If schools open back up in the fall, given the huge influx of gun sales this spring, many of which were sold to new gun owners, I’m very concerned about whether guns are being securely stored in gun owners’ homes.

Even before this crisis 4.6 million American children lived in homes with unsecured guns. We don’t know what that number is now, but I would assume it’s gone up. We know most school shooters get their guns from their homes because they’re unsecured. The best way to address gun violence in schools is before it occurs. I’m really concerned about the fall and what the implication of this increase in gun sales will be for our schools and our communities at large.

Last month, an image went viral of a white couple, Mark and Patricia McCloskey, pointing their guns at peaceful protesters. What did that image say to you?

The idea that you would need to come out of your house and threaten protesters with an AR-15 and a hand gun, clearly brandishing weapons—and it also was pretty clear they didn’t have much gun safety training—it again became a partisan discussion, with pundits on Fox News defending them as righteous. If you were protester walking by the McCloskeys’ house and winding your way to the mayor’s home, it would be terrifying to be held at gunpoint. Yet, no charges have been brought against them. That is not responsible gun ownership. The way they were behaving was the antithesis of a responsible gun owner.

When you’re talking about gun owners, 80% of them in America support stronger gun laws; even 74% of the NRA’s own members do. The McCloskeys represent a small minority of gun extremists. I’m really hopeful all of the gun extremism we’ve seen over the last few months will get the vocal majority of Americans out to the polls to vote the right way on this issue.

We saw it in 2018, again in 2019 in Virginia, and we’re using that same playbook going into November of 2020. We’re spending at least $60 million: $8 million in Texas, $5 million in Arizona, and $5 million in North Carolina so far. That’s because we know Americans, including gun owners, support stronger gun laws and restoring the responsibilities that go along with gun rights.

Looking ahead to November, what are you seeing? Which candidates are you excited about in the anti-gun violence movement?

There are so many gun sense candidates out there who are running on issue of gun safety—making this a priority, a policy platform. That’s a sea change in American politics. Not too long ago, guns was considered the third rail of American politics. Now it’s not just something that candidates no longer run from—they’re actually running on it. We know that it’s getting Americans out to the polls. We need to elect Joe Biden, who we’ve endorsed as a gun sense candidate. We need to flip the Senate. We need to hold the House—including positions like our own former spokeswoman at Moms Demand Action, Rep. Lucy McBath. We also have to keep flipping the makeup of state legislatures. We flipped seven in 2018 and hope to flip more in 2020.

We thought we’d be ringing physical doorbells right now, but we’re still ringing digital doorbells. But our movement was made for this moment. Moms Demand Action was started as a Facebook page. We haven’t missed a beat. We are confident going into November, but certainly not taking anything for granted.

About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in MPW

A supporter holds a sign for Democratic candidate for Texas governor Gina Hinojosa while she speaks during a rally.
PoliticsData centers
‘There are no rules. It is the wild west of data centers’: Texas Democratic candidates pounce on AI data center projects in Republican strongholds
By The Associated Press and Marc LevyJuly 24, 2026
14 hours ago
Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
NewslettersMPW Daily
Inside Flavor Flav’s unlikely effort to help female Olympians build their brands and careers
By Ellie AustinJuly 22, 2026
3 days ago
Anthea Hartig, Director of the National Museum of American History, looks to her left at a House Committee.
PoliticsWhite House
Smithsonian director denies ‘woke’ label from Trump while defending exhibit on teen’s gender-identity diary
By Steven Sloan and The Associated PressJuly 21, 2026
4 days ago
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
SuccessSports
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
By Joe Reedy and The Associated PressJuly 21, 2026
4 days ago
jd
PoliticsWhite House
JD Vance becomes first sitting vice president to welcome a child in office in over 150 years
By Darlene Superville and The Associated PressJuly 20, 2026
5 days ago
Backed by Daymond John and Post Malone, this Afghan-born founder built a $150M brand. Her real mission: the women back home
Successfemale founders
Backed by Daymond John and Post Malone, this Afghan-born founder built a $150M brand. Her real mission: the women back home
By Sydney LakeJuly 20, 2026
5 days ago

Most Popular

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
3 days ago
Current price of silver as of Friday, July 24, 2025
Personal Finance
Current price of silver as of Friday, July 24, 2025
By Joseph HostetlerJuly 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.