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Photo of Sebastian Herrera

Sebastian Herrera

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Sebastian Herrera is a San Francisco-based tech correspondent at Fortune, where he covers major tech companies such as Amazon and Microsoft. He writes about how artificial intelligence is transforming the way people work and live, its promises and risks, the infrastructure that underpins the technology, and the leaders shaping the industry. Sebastian has covered the tech scene for a decade, including as a longtime reporter at the Wall Street Journal, where he wrote extensively about Amazon. This included stories about its AI initiatives, the unionization movement at the company, and its dominant delivery services. He began his career at local newspapers in Texas, where he wrote about Austin's booming tech scene and startups. He is a graduate of the University of Texas at Austin. You can reach him securely via Signal at Seb.39.
Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued
AI
Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued
By Sebastian HerreraSeptember 16, 2026
Microsoft AI chief: ‘Now’s the time’ for top labs to coordinate on safety
AI
Microsoft AI chief: ‘Now’s the time’ for top labs to coordinate on safety
By Sebastian HerreraSeptember 14, 2026
Microsoft head of communications Frank Shaw leaving after nearly 30 years of shaping the software giant’s public messaging
Big Tech
Microsoft head of communications Frank Shaw leaving after nearly 30 years of shaping the software giant’s public messaging
By Sebastian HerreraSeptember 11, 2026
Apple unveils $2,000 iPhone Duo, its first foldable smartphone
Big Tech
Apple unveils $2,000 iPhone Duo, its first foldable smartphone
By Sebastian HerreraSeptember 9, 2026
Apple’s John Ternus era: Can a low-key engineer win the AI race?
Magazine
Apple’s John Ternus era: Can a low-key engineer win the AI race?
By Sebastian HerreraAugust 31, 2026
Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs
Big Tech
Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs
By Sebastian HerreraAugust 21, 2026
An An Amazon drone is in midflight as it makes a delivery in Papillion, Neb. on Thursday, July 30, 2026.
Big Tech
Amazon isn’t giving up on Jeff Bezos’ drone deliveries dream—and after 13 years of turbulence, the momentum is finally shifting
By Sebastian HerreraAugust 19, 2026
Microsoft begins to merge consumer and enterprise Copilot apps in push for super app
AI
Microsoft begins to merge consumer and enterprise Copilot apps in push for super app
By Sebastian HerreraAugust 13, 2026
Apple may scrap its all-glass iPhone. Wall Street hasn’t been this alarmed since Steve Jobs’ death
Big Tech
Apple may scrap its all-glass iPhone. Wall Street hasn’t been this alarmed since Steve Jobs’ death
By Sebastian HerreraAugust 10, 2026
Digital illustration of robot's hand holding and supporting man who is working on his desk using computer, represent themes of artificial intelligence (AI), the future of work, and the intersection of humanity and technology.
AI
AI is changing work faster than the data can keep up
By Sebastian HerreraAugust 8, 2026
How an ex-AWS scientist plans to take on OpenAI and Meta in voice AI models
Startups & Venture
How an ex-AWS scientist plans to take on OpenAI and Meta in voice AI models
By Sebastian HerreraJuly 27, 2026
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
Magazine
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
By Sebastian HerreraJuly 25, 2026
AMD’s Lisa Su defends open-source AI following Hugging Face security breach caused by OpenAI agents
AI
AMD’s Lisa Su defends open-source AI following Hugging Face security breach caused by OpenAI agents
By Sebastian HerreraJuly 23, 2026
Sam Altman and Jony Ive formed a dream team to reinvent hardware. Now it’s at the center of a battle for OpenAI’s future
Big Tech
Sam Altman and Jony Ive formed a dream team to reinvent hardware. Now it’s at the center of a battle for OpenAI’s future
By Emily Forlini and Sebastian HerreraJuly 22, 2026
Apple accuses OpenAI, and former design star Jony Ive’s io Products firm, of stealing hardware trade secrets in blockbuster lawsuit
Big Tech
Apple accuses OpenAI, and former design star Jony Ive’s io Products firm, of stealing hardware trade secrets in blockbuster lawsuit
By Sebastian HerreraJuly 10, 2026
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