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The most powerful women in business.
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
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Personal FinanceCurrent price of gold as of May 4, 2026
By Danny BakstMay 4, 2026
devil
Arts & EntertainmentMillennial nostalgia means box office gold again as ‘Devil Wears Prada 2’ triumphs with $156.6 million global haul
By Lindsey Bahr and The Associated PressMay 4, 2026
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PoliticsRudy Giuliani hospitalized, in critical condition
By Michael R. Sisak, Christopher Weber and The Associated PressMay 4, 2026
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Personal FinanceCurrent price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
beagle
LawA month after police used pepper spray on animal activists, 1,500 beagles are freed from a shadowy research facility
By David Fischer and The Associated PressMay 4, 2026
Strait of Hormuz showdown begins after U.S. warships enter Persian Gulf to help ships exit as Iran rattles saber
PoliticsStrait of Hormuz showdown begins after U.S. warships enter Persian Gulf to help ships exit as Iran rattles saber
By Jason MaMay 4, 2026
Top CD rates from major banks May 4, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceTop CD rates from major banks on May 4, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 4, 2026
Current price of Ethereum for May 4, 2026
Personal FinanceCurrent price of Ethereum for May 4, 2026
By Joseph HostetlerMay 4, 2026
More MPWPage 48 of 100
A worker from United Auto Workers Local 440 holds a picket outside the General Motors Bedford Powertrain factory.
NewslettersThe fate of U.S. manufacturing is a women’s issue, too
By Kristen Bellstrom and Emma HinchliffeJanuary 16, 2020
  • Gen Z is Becoming a Serious Consumer Bloc—And They Demand Authenticity From Brands
    ConferencesGen Z is Becoming a Serious Consumer Bloc—And They Demand Authenticity From Brands
    By Emily SavageDecember 11, 2019
MPW-logo-broadsheet
MPWElizabeth Warren’s answer to the ‘electability’ question? Her record of winning elections
By Claire Zillman and Emma HinchliffeJanuary 15, 2020
US-ENTERTAINMENT-FILM-TELEVISION-GOLDEN-GLOBES-ARRIVALS
MPWGreta Gerwig, ‘Little Women,’ and an enormous Oscars snub
By Claire Zillman and Emma HinchliffeJanuary 14, 2020
Women now outnumber men in the U.S. workforce
MPWWomen now outnumber men in the U.S. workforce
By Emma HinchliffeJanuary 13, 2020
Women are sharing salary information
MPWWould You Share Your Salary With a Friend? Should You?
By Kristen Bellstrom and Emma HinchliffeJanuary 10, 2020
Prince Harry And Meghan Markle Visit Northern Ireland
MPWThe Potential Upside of Meghan Markle’s Self-Imposed Exile
By Claire Zillman and Emma HinchliffeJanuary 9, 2020
  • 5 Tips for Women Who Want A Corporate Board Seat
    Conferences5 Tips for Women Who Want A Corporate Board Seat
    By Danielle AbrilDecember 11, 2019
US-CONGRESS-POLITICS
MPWThe Number of Women in the Senate Hits a New Record
By Kristen Bellstrom and Emma HinchliffeJanuary 8, 2020
ClassPass Raises $285 Million—and Hits Unicorn Status
MPWClassPass Raises $285 Million—and Hits Unicorn Status
By Emma HinchliffeJanuary 8, 2020
Ivanka Trump, right, the daughter and senior adviser to U.S. President Donald Trump, answers a question as she is interviewed by Gary Shapiro, left, CEO of the Consumer Technology Association, at the Consumer Technology Association Keynote during the CES tech show Tuesday, Jan. 7, 2020, in Las Vegas. (AP Photo/Ross D. Franklin)
MPW‘Lazy Attempt to Emulate Diversity:’ Women in Tech Criticize Ivanka Trump’s CES 2020 Appearance
By Tali Arbel, Barbara Ortutay, Joseph Pisani and The Associated PressJanuary 8, 2020
What Goes Into the Production of a New Girl Scout Cookie Brand
LifestyleWhat Goes Into the Production of a New Girl Scout Cookie Brand
By Rachel KingJanuary 7, 2020
MPW-logo-broadsheet
MPWHarvey Weinstein’s Prosecution Takes a Page from the Bill Cosby Playbook
By Claire Zillman and Emma HinchliffeJanuary 7, 2020
  • Why Innovation Is Finally Coming for Feminine Care Products
    ConferencesWhy Innovation Is Finally Coming for Feminine Care Products
    By Erika FryDecember 11, 2019
Female Directors Broke Records in 2019
MPWFemale Directors Broke Records in 2019
By Emma HinchliffeJanuary 6, 2020
FILE - In this July 11, 2019 file photo, Harvey Weinstein, left, and attorney Donna Rotunno arrive at court for a hearing related to his sexual assault case in New York. Weinstein is set to go on trial Monday, Jan. 6, 2020 more than two years after a torrent of women began accusing him of misconduct. (AP Photo/Seth Wenig, File)
MPWHarvey Weinstein Faces Life in Prison as His Trial—And a Test of the #MeToo Movement—Begins
By Michael R. Sisak and The Associated PressJanuary 6, 2020
Hildur Guðnadóttir
Arts & Entertainment‘Joker’ Composer Hildur Guðnadóttir Is the First Solo Woman to Win the Original Score Golden Globe
By Mesfin Fekadu and The Associated PressJanuary 5, 2020
The Magic of the Wedding Industry’s Most Exclusive Conference
LifestyleThe Magic of the Wedding Industry’s Most Exclusive Conference
By Stephanie CainJanuary 5, 2020
Lessons on hiring new talent from the cofounders of cookware startup Great Jones
LifestyleLessons on hiring new talent from the cofounders of cookware startup Great Jones
By Rachel KingJanuary 1, 2020
woman at work
MPWWomen Are Way Less Likely Than Men to Self-Promote at Work
By Kristen Bellstrom and Emma HinchliffeDecember 20, 2019
IBM CEO Ginni Rometty
NewslettersHow Do Business Roundtable Members Stack Up On Paid Leave?
By Kristen Bellstrom and Emma HinchliffeDecember 19, 2019
How ‘Frontier’ Jobs Are Shaping the Gender Gap
NewslettersHow ‘Frontier’ Jobs Are Shaping the Gender Gap
By Claire Zillman and Emma HinchliffeDecember 18, 2019
Mariah Carey: All I Want For Christmas Is You Tour - Madison Square Garden - New York, NY
NewslettersMariah Carey’s Christmas (Marketing) Miracle
By Claire Zillman and Emma HinchliffeDecember 17, 2019
U.K. Voters Send a Record Number of Women to Parliament
NewslettersU.K. Voters Send a Record Number of Women to Parliament
By Emma HinchliffeDecember 16, 2019
This image made from undated video provided by Zola shows a scene of its advertisement. The Hallmark Channel says it will reinstate same-sex marriage commercials that it had pulled from the network. Hallmark Cards CEO Mike Perry said in a statement Sunday, Dec. 15, 2019, that pulling the commercials “was the wrong decision." (Zola via AP)
MPW‘Wrong Decision’: Hallmark Channel Reinstates Zola Ad Featuring Two Women Kissing
By Jocelyn Noveck and The Associated PressDecember 16, 2019
How a Winemaker’s Plant-Based Diet Led Her to Grow Austrian Grapes in Pennsylvania
LifestyleHow a Winemaker’s Plant-Based Diet Led Her to Grow Austrian Grapes in Pennsylvania
By Regan StephensDecember 14, 2019
3 Big Ideas From Fortune’s Next Generation of Powerful Women
MPW3 Big Ideas From Fortune’s Next Generation of Powerful Women
By Anne SradersDecember 13, 2019
Leyla Seka (l) and Mallun Yen of Operator Collective
NewslettersThe New Fund Shaking Up the ‘Clubby World of Venture Capital’
By Claire Zillman and Emma HinchliffeDecember 13, 2019
Salary negotiation masterclass for the younger generations in the workplace, at Fortune Most Powerful Women Next Gen Summit
MPWA Masterclass in Negotiating Your Salary
By Michal Lev-RamDecember 12, 2019
2019 Watermark Conference for Women Silicon Valley
NewslettersMeena Harris, Niece of Kamala Harris, On Why Her Aunt’s Campaign Was So ‘Courageous’
By Emma HinchliffeDecember 12, 2019
How Businesses Are Tackling Addiction’s Mounting Toll on U.S. Workers
ConferencesHow Businesses Are Tackling Addiction’s Mounting Toll on U.S. Workers
By Nicole GoodkindDecember 11, 2019
Here Are 3 Ways Companies Can Reduce Their Environmental Impact
MPWHere Are 3 Ways Companies Can Reduce Their Environmental Impact
By Danielle AbrilDecember 11, 2019
2019 Watermark Conference for Women Silicon Valley
MPWMeena Harris on Kamala Harris’ Campaign: ‘Women Aren’t Allowed to Make Mistakes’
By Jeff John RobertsDecember 11, 2019
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Economy
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