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Keeping up with the SEC: Here’s what Kim Kardashian and your financial adviser have in common
From Kim Kardashian to Tom Brady, celebrity endorsements of crypto and financial products are giving the SEC a headache.
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![CORRECTION / Nobel Prize in Physics 2024 laureate and British-Canadian computer scientist and cognitive psychologist<br />
Geoffrey Hinton delivers his Nobel Prize lecture in Aula Magna, Stockholm University, Sweden, on December 8, 2024. (Photo by Pontus LUNDAHL / TT NEWS AGENCY / AFP) / Sweden OUT / “The erroneous mention[s] appearing in the metadata of this photo by Pontus LUNDAHL has been modified in AFP systems in the following manner: [British-Canadian computer scientist and cognitive psychologist<br />
Geoffrey Hinton] instead of [US physicist Geoffrey Hinton]. Please immediately remove the erroneous mention[s] from all your online services and delete it (them) from your servers. If you have been authorized by AFP to distribute it (them) to third parties, please ensure that the same actions are carried out by them. Failure to promptly comply with these instructions will entail liability on your part for any continued or post notification usage. Therefore we thank you very much for all your attention and prompt action. We are sorry for the inconvenience this notification may cause and remain at your disposal for any further information you may require.” (Photo by PONTUS LUNDAHL/TT NEWS AGENCY/AFP via Getty Images)](https://fortune.com/img-assets/wp-content/uploads/2025/09/GettyImages-2188261416-e1757181693659.jpg?w=1440&q=75)
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