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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
Newsletters84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
By Sheryl EstradaMay 5, 2026
doubles
Workplace Culture‘Did we learn nothing?’ Synchrony is hybrid, the Best Company to Work For, and puzzled by the return-to-office push
By Nick LichtenbergMay 5, 2026
President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, DC.
Economy‘Any semblance of fiscal responsibility’ was abandoned two decades ago, says budget watchdog, and challenges Congress to cut deficit levels by half
By Eleanor PringleMay 5, 2026
crane
EnvironmentI worked at the Department of Energy and I’m puzzled: the climate movement has been making the wrong case for 20 years
By David CraneMay 5, 2026
Sequoia-backed Astrocade raises $56 million to let everyone build games
NewslettersSequoia-backed Astrocade raises $56 million to let everyone build games
By Allie GarfinkleMay 5, 2026
President Donald Trump in Washington, D.C. on May 4, 2026. (Photo: Kent Nishimura/AFP/Getty Images)
NewslettersTrump may seek to review AI models before launch
By Andrew NuscaMay 5, 2026
Supermicro’s earnings call today takes place amid a probe that could be ‘fatal’ for the company
Big TechSupermicro’s earnings call today takes place amid a probe that could be ‘fatal’ for the company
By Jim EdwardsMay 5, 2026
A jittery CEO crowd at Milken looks abroad for growth—and answers
NewslettersA jittery CEO crowd at Milken looks abroad for growth—and answers
By Diane BradyMay 5, 2026
More MPWPage 40 of 100
Rep. Ilhan Omar and daughter Isra Hirsi learn about activism from each other
NewslettersRep. Ilhan Omar and daughter Isra Hirsi learn about activism from each other
By Emma HinchliffeJuly 28, 2020
  • Peggy Johnson-Fortune MPW NextGen 2018
    MPWMicrosoft’s Peggy Johnson claims a spot on the tech industry’s glass cliff
    By Kristen BellstromJuly 7, 2020
Rep. Ilhan Omar (D-Min) with her daughter Isra Hirsi in 2019.
MPWHow Rep. Ilhan Omar’s daughter showed her that Congress cannot ‘pass the buck’ to the next generation
By Beth KowittJuly 27, 2020
Republicans have a "women problem" that could cost them the senate majority
PoliticsRepublicans have a woman problem, and it could cost them the Senate
By Nicole GoodkindJuly 27, 2020
Amy Schumer’s ‘Expecting Amy’ displays pregnancy alongside ambition
NewslettersAmy Schumer’s ‘Expecting Amy’ displays pregnancy alongside ambition
By Emma Hinchliffe and Beth KowittJuly 27, 2020
Rep .Veronica Escobar-GettyImages-1167094258
MPWHow two tumultuous years made El Paso Rep. Veronica Escobar’s relationship with the border ‘stronger and deeper’
By Emma HinchliffeJuly 26, 2020
Bethenny Frankel
MPWBethenny Frankel on her latest business ventures and how she became a self-made mogul
By McKenna MooreJuly 25, 2020
  • Gender Equality-Man Being Mad
    MPW1 in 4 men think women’s equality has come at their expense
    By Emma HinchliffeJuly 7, 2020
Representative Alexandria Ocasio Cortez (D-NY)
NewslettersWill Alexandria Ocasio-Cortez’s speech end the ‘daughter excuse’ for good?
By Kristen Bellstrom and Emma HinchliffeJuly 24, 2020
Bacardi logo on a glass
NewslettersBacardi’s ‘by women, for women’ vodka is a pandemic-era branding blunder
By Emma Hinchliffe and Claire ZillmanJuly 23, 2020
In Amy Schumer's new documentary, the comedian navigates both her pregnancy and her career.
MPWAmy Schumer’s documentary ‘Expecting Amy’ proves pregnancy can coexist with women’s careers and ambition
By Beth KowittJuly 22, 2020
interim Tapestry CEO Joanne Crevoiserat
NewslettersTapestry’s interim CEO is 36th female chief executive in Fortune 500
By Claire Zillman and Emma HinchliffeJuly 22, 2020
Slack board member and former Goldman Sachs executive launches a career development startup with her daughter
MPWSlack board member and former Goldman Sachs executive launches a career development startup with her daughter
By Emma HinchliffeJuly 21, 2020
  • Black woman at the office
    NewslettersWhat it’s like to face repeated racism at work
    By Kristen Bellstrom and Emma HinchliffeJuly 7, 2020
There are now just 4 Black CEOs in the Fortune 500 as Tapestry boss resigns
RetailThere are now just 4 Black CEOs in the Fortune 500 as Tapestry boss resigns
By Phil WahbaJuly 21, 2020
Sarah Friar, chief executive officer of Nextdoor.com Inc., speaks during a Bloomberg Television interview on the sidelines of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Wednesday, July 10, 2019. The 36th annual event gathers many of America's wealthiest and most powerful people in media, technology, and sports. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
NewslettersWhy Nextdoor’s CEO hopes users will talk about Black Lives Matter on the platform
By Kristen Bellstrom and Emma HinchliffeJuly 21, 2020
Nextdoor CEO Sarah Friar
LeadershipNextdoor CEO Sarah Friar on the power of hyperlocal community and diversity in the boardroom
By McKenna MooreJuly 21, 2020
Bernice King, Ava DuVernay reflect on the legacy of John Lewis
NewslettersBernice King, Ava DuVernay reflect on the legacy of John Lewis
By Emma HinchliffeJuly 20, 2020
Pramila Jayapal-Q & A
MPWRep. Pramila Jayapal was arrested three times for civil disobedience. Serving alongside Rep. John Lewis made it feel ‘appropriate’
By Emma HinchliffeJuly 20, 2020
How WFH can hurt women’s careers
NewslettersHow WFH can hurt women’s careers
By Kristen Bellstrom and Emma HinchliffeJuly 17, 2020
Pregnancy stereotypes can put women in physical danger at work, study finds
MPWPregnancy stereotypes can put women in physical danger at work, study finds
By Emma HinchliffeJuly 16, 2020
Inside The South By Southwest (SXSW) Interactive Festival
Newsletters4 less-obvious ways the COVID-19 pandemic is marginalizing women
By Claire Zillman and Emma HinchliffeJuly 16, 2020
Father and child
NewslettersThings are going from bad to worse for working parents
By Kristen Bellstrom and Emma HinchliffeJuly 15, 2020
In April, 6% of parents expected to quit their jobs because of COVID-19. Now that’s up to 27%
MPWIn April, 6% of parents expected to quit their jobs because of COVID-19. Now that’s up to 27%
By Emma HinchliffeJuly 14, 2020
Businesswoman presenting, co-workers clapping
NewslettersWhy the role of chief diversity officer is so fraught
By Claire Zillman and Emma HinchliffeJuly 14, 2020
Real-Mental Health Startup-Gwyneth Paltrow
MPWExclusive: Gwyneth Paltrow invests in an accessible therapy startup
By Emma HinchliffeJuly 14, 2020
Ellevest cofounder and CEO Sallie Krawcheck
FinanceEllevest will allow female investors to back companies that support racial justice
By Maria AspanJuly 13, 2020
Parents say they need schools to reopen. Teachers aren’t so sure
NewslettersParents say they need schools to reopen. Teachers aren’t so sure
By Emma HinchliffeJuly 13, 2020
Moms Demand Action founder Shannon Watts: ‘Police violence is gun violence’
MPWMoms Demand Action founder Shannon Watts: ‘Police violence is gun violence’
By Emma HinchliffeJuly 12, 2020
Manly Beach Closed After Crowds Gathered Despite Social Distancing Rules
NewslettersWhat would a ‘feminist city’ look like?
By Kristen Bellstrom and Emma HinchliffeJuly 10, 2020
Brainstorm Health 2020-Sheila Davis-Agnes Binagwaho
Newsletters5 health experts on how to build trust and find inspiration in the pandemic
By Claire Zillman and Emma HinchliffeJuly 9, 2020
Brainstorm Health 2020-Sophie Gregoire Trudeau
ConferencesSophie Grégoire Trudeau talks resilience and connection in the time of isolation
By Daniel BentleyJuly 8, 2020
Peggy Johnson-Fortune MPW NextGen 2018
NewslettersMagic Leap’s Peggy Johnson long aspired to be a CEO. Too few women set that intention
By Claire Zillman and Emma HinchliffeJuly 8, 2020
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Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interviewplaceholder alt text
By Emma BurleighMay 3, 2026
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'placeholder alt text
By Jason MaMay 3, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026placeholder alt text
By Joseph HostetlerMay 4, 2026
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