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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
Newsletters84% of S&P 500 companies have beaten earnings estimates this quarter—and these two words keep coming up
By Sheryl EstradaMay 5, 2026
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Workplace Culture‘Did we learn nothing?’ Synchrony is hybrid, the Best Company to Work For, and puzzled by the return-to-office push
By Nick LichtenbergMay 5, 2026
President Donald Trump delivers the State of the Union address during a joint session of Congress in the House Chamber at the Capitol on February 24, 2026 in Washington, DC.
Economy‘Any semblance of fiscal responsibility’ was abandoned two decades ago, says budget watchdog, and challenges Congress to cut deficit levels by half
By Eleanor PringleMay 5, 2026
crane
EnvironmentI worked at the Department of Energy and I’m puzzled: the climate movement has been making the wrong case for 20 years
By David CraneMay 5, 2026
Sequoia-backed Astrocade raises $56 million to let everyone build games
NewslettersSequoia-backed Astrocade raises $56 million to let everyone build games
By Allie GarfinkleMay 5, 2026
President Donald Trump in Washington, D.C. on May 4, 2026. (Photo: Kent Nishimura/AFP/Getty Images)
NewslettersTrump may seek to review AI models before launch
By Andrew NuscaMay 5, 2026
Supermicro’s earnings call today takes place amid a probe that could be ‘fatal’ for the company
Big TechSupermicro’s earnings call today takes place amid a probe that could be ‘fatal’ for the company
By Jim EdwardsMay 5, 2026
A jittery CEO crowd at Milken looks abroad for growth—and answers
NewslettersA jittery CEO crowd at Milken looks abroad for growth—and answers
By Diane BradyMay 5, 2026
More MPWPage 39 of 100
Katie Hill resigned from Congress, but not from politics
NewslettersKatie Hill resigned from Congress, but not from politics
By Emma HinchliffeAugust 17, 2020
  • Rep. Ilhan Omar and daughter Isra Hirsi learn about activism from each other
    NewslettersRep. Ilhan Omar and daughter Isra Hirsi learn about activism from each other
    By Emma HinchliffeJuly 28, 2020
Katie Hill-Former California Representative
MPWKatie Hill on refusing to disengage from politics: ‘Change is too important to step out of the arena’
By Emma HinchliffeAugust 17, 2020
Therese-Tucker-Head Shot
MPWWhy BlackLine founder-CEO Therese Tucker—who broke some of tech’s toughest gender barriers—is stepping down
By Maria AspanAugust 15, 2020
New School Year Begins During The Coronavirus Pandemic
MPWBack-to-school uncertainty prompted these 2 employers to give parents new perks
By Jenny Surane, Lananh Nguyen and BloombergAugust 15, 2020
Pinterest workers stage protest after discrimination allegations
TechPinterest workers stage protest after discrimination allegations
By Sarah Frier and BloombergAugust 14, 2020
The ‘pipeline problem’ is really a network problem—and 2 organizations want to fix it
NewslettersThe ‘pipeline problem’ is really a network problem—and 2 organizations want to fix it
By Kristen Bellstrom and Michal Lev-RamAugust 14, 2020
  • Rep. Ilhan Omar (D-Min) with her daughter Isra Hirsi in 2019.
    MPWHow Rep. Ilhan Omar’s daughter showed her that Congress cannot ‘pass the buck’ to the next generation
    By Beth KowittJuly 27, 2020
Woman looking at wall of ideas
NewslettersBlack Women’s Equal Pay Day highlights corporate America’s enormous shortcomings
By Claire Zillman and Emma HinchliffeAugust 13, 2020
It’s Black Women’s Equal Pay Day. The pay gap won’t shrink until employers take these steps
CommentaryIt’s Black Women’s Equal Pay Day. The pay gap won’t shrink until employers take these steps
By Raena Saddler and Rachel ThomasAugust 13, 2020
Former McDonald's CEO Steve Easterbrook in 2018. The company filed a lawsuit against him on Monday.
MPWMcDonald’s takes on accusations of ‘sexual harassment problem’ with lawsuit against former CEO
By Beth KowittAugust 12, 2020
How will race and gender stereotypes affect Kamala Harris’s VP run?
NewslettersHow will race and gender stereotypes affect Kamala Harris’s VP run?
By Emma Hinchliffe and Kristen BellstromAugust 12, 2020
Pinterest ex-COO claims she was fired over sex bias complaint
TechPinterest ex-COO claims she was fired over sex bias complaint
By Clare Roth and BloombergAugust 11, 2020
  • Republicans have a "women problem" that could cost them the senate majority
    PoliticsRepublicans have a woman problem, and it could cost them the Senate
    By Nicole GoodkindJuly 27, 2020
Why some Black execs are moving abroad—for good
NewslettersWhy some Black execs are moving abroad—for good
By Emma Hinchliffe and Beth KowittAugust 11, 2020
TheBoardlist—a leading advocate for putting more women on corporate boards—opens its platform to men of color
MPWTheBoardlist—a leading advocate for putting more women on corporate boards—opens its platform to men of color
By Emma HinchliffeAugust 11, 2020
The forgotten history of women’s suffrage in the United States
LifestyleThe forgotten history of women’s suffrage in the United States
By Bridget QuinnAugust 11, 2020
A new low for the Global 500: No women of color run businesses on this year’s list
NewslettersA new low for the Global 500: No women of color run businesses on this year’s list
By Emma HinchliffeAugust 10, 2020
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MPWBlack women account for less than 3% of U.S. doctors. Is health care finally ready to face racism and sexism?
By Maria AspanAugust 9, 2020
Joe Biden’s childcare plan will benefit working families—but basic income would help even more
CommentaryJoe Biden’s childcare plan will benefit working families—but basic income would help even more
By Elizabeth PalleyAugust 7, 2020
18 anti-racist books that aren’t ‘White Fragility’
Newsletters18 anti-racist books that aren’t ‘White Fragility’
By Kristen Bellstrom and Emma HinchliffeAugust 7, 2020
Senate Judiciary Hearing Considers Crossfire Hurricane Subpoenas And Fifth Circuit Judge Nominee
NewslettersWhy are we still talking about female candidates’ ambition as if it’s a bad thing?
By Kristen Bellstrom and Emma HinchliffeAugust 6, 2020
Good news for Kamala Harris: Voters are fine with ambitious women. So why do party gatekeepers still care?
MPWGood news for Kamala Harris: Voters are fine with ambitious women. So why do party gatekeepers still care?
By Emma HinchliffeAugust 6, 2020
FORTUNE Most Powerful Women Summit 2019
NewslettersFortune is adding a new dimension to its Most Powerful Women list
By Emma Hinchliffe and Claire ZillmanAugust 5, 2020
New Clorox CEO Linda Rendle
NewslettersThe Fortune 500 is set to have more female CEOs than ever before
By Claire Zillman and Emma HinchliffeAugust 4, 2020
New Clorox CEO Linda Rendle
RetailNext Clorox boss will bring the number of Fortune 500 women CEOs to 38, highest yet
By Phil WahbaAugust 3, 2020
She could be the first Afro-Latina in Congress
NewslettersShe could be the first Afro-Latina in Congress
By Emma HinchliffeAugust 3, 2020
Meet Candace Valenzuela, who could become the first Afro-Latina in Congress
MPWMeet Candace Valenzuela, who could become the first Afro-Latina in Congress
By Emma HinchliffeAugust 2, 2020
Oprah Mag Breonna BTS 3
NewslettersOprah Winfrey’s Breonna Taylor tribute and the power of female platforms
By Claire Zillman and Emma HinchliffeJuly 31, 2020
US-UNREST-PROTEST
NewslettersThe ‘Wall of Moms’ movement is spreading across the U.S.
By Kristen Bellstrom and Emma HinchliffeJuly 30, 2020
10 Hudson Yards Opens Doors And Welcomes Coach Inc. Employees
NewslettersIs gender diversity good for business? Another study makes the case
By Claire Zillman and Emma HinchliffeJuly 29, 2020
Jeff Bezos’ ex wife McKenzie Scott says she’s donated $1.7 billion to racial equity and other causes
MPWJeff Bezos’s ex-wife MacKenzie Scott says she’s donated $1.7 billion to racial equity and other causes
By Emma HinchliffeJuly 28, 2020
Woman-Home Office-Job Stability
MPWWomen are more worried about layoffs than their male coworkers
By Lance LambertJuly 28, 2020
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Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interviewplaceholder alt text
By Emma BurleighMay 3, 2026
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'placeholder alt text
By Jason MaMay 3, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026placeholder alt text
By Joseph HostetlerMay 4, 2026
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