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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
Warren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
InvestingWarren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
By Jason MaMay 2, 2026
More MPWPage 100 of 100
Halloween Bots, Princess Costumes, U.K. Sex Pests: Broadsheet for Oct. 31
MPWHalloween Bots, Princess Costumes, U.K. Sex Pests: Broadsheet for Oct. 31
By Kristen BellstromOctober 31, 2017
  • Lupita Nyong’o, Stitch Fix IPO, Quentin Tarantino: Broadsheet for Oct. 20
    MPWLupita Nyong’o, Stitch Fix IPO, Quentin Tarantino: Broadsheet for Oct. 20
    By Kristen BellstromOctober 20, 2017
Sexual Harassment Hollywood, Detroit, USA - 27 Oct 2017
MPW‘Are They Trying to Silence Me?’ Rose McGowan Responds to Arrest Warrant
By Natasha BachOctober 31, 2017
Little princess that does not need saving
MPWIs Your Daughter’s Princess Costume Bad For Her? Here’s What the Experts Say
By Valentina ZaryaOctober 30, 2017
Making Sense of the Lewd Sexual Harassment Scandal Roiling U.K. Parliament
MPWMaking Sense of the Lewd Sexual Harassment Scandal Roiling U.K. Parliament
By Claire ZillmanOctober 30, 2017
Women's march in San Francisco
MPWPoll: Roughly Half of All Working Women Have Been Sexually Harassed
By Chris MorrisOctober 30, 2017
Bill O’Reilly, Maternal Mortality, Women’s Convention: Broadsheet for Oct. 30
MPWBill O’Reilly, Maternal Mortality, Women’s Convention: Broadsheet for Oct. 30
By Valentina ZaryaOctober 30, 2017
  • BRITAIN-ECONOMY-FOREX-RATE-BOE
    MPWThe Bank of England Has Way Too Many White Men, U.K. Lawmakers Say
    By David MeyerOctober 20, 2017
Saudi Defense Minister Muhammed bin Salman in Washington
MPWSaudi Arabia Will Finally Let Women Attend Some Sporting Events
By Natasha BachOctober 30, 2017
Barney Frank Visits FOX News Channel's "The O'Reilly Factor"
LeadershipBill O’Reilly Files $5 Million Defamation Suit Over Harassment Claims
By David Z. MorrisOctober 28, 2017
Sexual Harassment Hollywood, Detroit, USA - 27 Oct 2017
MPWRose McGowan’s First Appearance Since Accusing Harvey Weinstein of Rape: ‘I Have Been Silenced For 20 Years’
By Valentina ZaryaOctober 27, 2017
Mark Halperin, Lisa Bloom, Planned Parenthood: Broadsheet for Oct. 27
MPWMark Halperin, Lisa Bloom, Planned Parenthood: Broadsheet for Oct. 27
By Valentina ZaryaOctober 27, 2017
Hillary Clinton Miami Rally
MPWThe Congresswoman Trump Attacked on Twitter Is Avoiding Washington Because of ‘Racist and Rude’ Threats
By Claire ZillmanOctober 27, 2017
  • Goldie Hawn And Kurt Russell Honored With Double Star Ceremony On The Hollywood Walk Of Fame
    Arts & EntertainmentQuentin Tarantino Admits He Knew About Harvey Weinstein
    By Keshia HannamOctober 20, 2017
The Private Life Of A Modern Woman Photocall - 74th Venice Film Festival
MPWDirector James Toback Allegedly Threatened to Kill Selma Blair After Sexually Harassing Her
By Natasha BachOctober 27, 2017
Uber’s New U.K. Chair Is a Woman, and a Banker
MPWUber’s New U.K. Chair Is a Woman, and a Banker
By Fortune Editors and ReutersOctober 27, 2017
Exclusive: Why Planned Parenthood Wants You to Talk to Your Employer About Birth Control Right Now
MPWExclusive: Why Planned Parenthood Wants You to Talk to Your Employer About Birth Control Right Now
By Valentina ZaryaOctober 26, 2017
TIANJIN, CHINA - 2017/04/12: A customer pushes a shopping cart passing by the IKEA's logo. IKEA's global profits rose by 20% in 2016 as it made gains in the Chinese market. (Photo by Zhang Peng/LightRocket via Getty Images)
MPWWomen in China Are Really Offended by This Ikea Ad
By Claire ZillmanOctober 26, 2017
Robert Scoble, George H.W. Bush, Another Uber Lawsuit: Broadsheet for Oct. 26
MPWRobert Scoble, George H.W. Bush, Another Uber Lawsuit: Broadsheet for Oct. 26
By Kristen BellstromOctober 26, 2017
FILE PHOTO: Former U.S. President George H.W. Bush arrives on the field ahead of the start of Super Bowl LI between the New England Patriots and the Atlanta Falcons in Houston
LeadershipAnother Actress Has Accused Former President George H.W. Bush of Groping Her
By Natasha BachOctober 26, 2017
Inside The 2016 Consumer Electronics Show
MPWIBM Is Giving Its New Moms and Dads Even More Perks
By Claire ZillmanOctober 25, 2017
Harvey Weinstein’s NDAs, the Goddess Myth, Paid Leave at IBM: Broadsheet for Oct. 25
MPWHarvey Weinstein’s NDAs, the Goddess Myth, Paid Leave at IBM: Broadsheet for Oct. 25
By Valentina ZaryaOctober 25, 2017
Fidelity Chairman and CEO Abigail Johnson interviews founder of Bloomberg L.P. and former New York City Mayor Michael Bloomberg about innovation at the Boston-based HubWeek in Boston
TechFidelity Chairman Suggests U.S. Financial Regulations Aren’t Ready for Facebook and Snapchat
By ReutersOctober 24, 2017
Megyn Kelly v. Bill O’Reilly, Harvey Weinstein, J&J Lawsuit: Broadsheet for Oct. 24
MPWMegyn Kelly v. Bill O’Reilly, Harvey Weinstein, J&J Lawsuit: Broadsheet for Oct. 24
By Valentina ZaryaOctober 24, 2017
Stuyvesant High School
MPWStuyvesant’s First Co-Ed Class Was 1% Female. Here’s What Life Was Like For Those 13 Women
By Valentina ZaryaOctober 24, 2017
Day 3 Celebrity Sightings - The 70th Annual Cannes Film Festival
MPWHarvey Weinstein’s Former Assistant Breaks Confidentiality Clause to Speak About Sexual Harassment
By Hallie DetrickOctober 24, 2017
Megyn Kelly TODAY - Season 1
MPWMegyn Kelly Refutes Bill O’Reilly’s Claim of a Clean Record: ‘I Know Because I Complained’
By Claire ZillmanOctober 23, 2017
After #MeToo, What Fox News Knew, and Susan Fowler’s Latest Interview: Broadsheet for Oct. 23
MPWAfter #MeToo, What Fox News Knew, and Susan Fowler’s Latest Interview: Broadsheet for Oct. 23
By Claire ZillmanOctober 23, 2017
US-POLITICS-MIGRATION-DEMONSTRATION-BOSTON
MPWFour Female Senators Share Their Own #MeToo Stories of Sexual Harassment
By Natasha BachOctober 23, 2017
Fortune Most Powerful Women 2017 Summit
MPWGretchen Carlson: It’s ‘Horrifying’ Fox News Renewed Bill O’Reilly’s Contract Amid Sexual Harassment Claims
By Alana AbramsonOctober 22, 2017
Troublemakers by Leslie Berlin
LeadershipThe New Book That Puts Tech’s Sexism Scandals Into Perspective
By Jeff John RobertsOctober 22, 2017
Women's march in San Francisco
MPWFrom #MeToo to Now What? 7 Actions That Could Actually Help Stop Sexual Harassment
By Claire ZillmanOctober 20, 2017
L?Oreal SA Chief Executive Officer Jean-Paul Agon
TechL’Oreal Is Looking for Startups to Develop Smart Hairbrushes and Electronic UV Skin Patches
By ReutersOctober 20, 2017
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Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
Personal Finance
Current price of oil as of May 1, 2026placeholder alt text
By Joseph HostetlerMay 1, 2026
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