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The most powerful women in business.
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIJensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
conway
North AmericaGerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
bard
C-SuiteBard College president steps down, months after his deep ties to Jeffrey Epstein were revealed
By The Associated PressMay 2, 2026
death
EnvironmentMeet ‘Green Death’: the burial practices for activists worried about climate change and carbon footprint
By Dorany Pineda and The Associated PressMay 2, 2026
trump
PoliticsAmerica’s paying more at the pump. Trump’s new Air Force One jet donated by Qatar is nearly ready
By Jonathan J. Cooper and The Associated PressMay 2, 2026
croatia
Travel & LeisureWar in Iran has Croatia’s tourist hotspot wondering: will Dubrovnik host another 4 million visitors in 2026?
By Darko Bandic and The Associated PressMay 2, 2026
shoplift
EconomyGen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
First Watch CEO Chris Tomasso holding his fist up at the New York Stock Exchange
SuccessCEO writes hundreds of thank you notes to staff and still eats in the break room—which ‘always, for whatever reason, blows new employees away’
By Preston ForeMay 2, 2026
More MPW
Esther, Janet, Susan, and Anne Wojcicki stand in formal dresses and pose.
Success‘Godmother of Silicon Valley’ Esther Wojcicki, mother of the YouTube and 23andMe CEOs, shares her secret to raising future leaders 
By Jacqueline MunisApril 23, 2026
  • Pam Catlett
    ConferencesThis exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’
    By Preston ForeOctober 16, 2025
milan
Arts & Entertainment‘It’s a film that is good for the city’: Milan welcomes ‘The Devil Wears Prada 2’
By Colleen Barry and The Associated PressApril 23, 2026
Best Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
C-SuiteBest Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
By Phil WahbaApril 22, 2026
Photo of (left to right) Jeff Bezos, Lauren Sánchez, Cris Abrego, and Eva Longoria
SuccessJeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden’s capture $100 million—but she says you don’t need wealth to give back
By Orianna Rosa RoyleApril 21, 2026
Connie and Steve Ballmer pose and smile
SuccessBillionaire Connie Ballmer just donated $80 million to support NPR after Trump cut $1.1 billion from public broadcasting
By Jacqueline MunisApril 20, 2026
Karen Carter
C-SuiteFortune 500 Power Moves: Which executives gained and lost power, April 11-17, 2026
By Fortune EditorsApril 17, 2026
  • DBS CEO Tan Su Shan’s one big lesson for getting through Trump’s tariffs: ‘Diversify’
    AsiaDBS CEO Tan Su Shan’s one big lesson for getting through Trump’s tariffs: ‘Diversify’
    By Nicholas GordonOctober 15, 2025
She learned accounting before she was a teenager. Now she’s bringing Wall Street to the blockchain
NewslettersShe learned accounting before she was a teenager. Now she’s bringing Wall Street to the blockchain
By Sheryl EstradaApril 17, 2026
Emma Grede—the self-made millionaire behind the $5 billion Skims empire—says it all began with an audacious cold call to Kris Jenner: ‘The difference between me and someone else is, I made it happen’
SuccessEmma Grede—the self-made millionaire behind the $5 billion Skims empire—says it all began with an audacious cold call to Kris Jenner: ‘The difference between me and someone else is, I made it happen’
By Orianna Rosa RoyleApril 16, 2026
What Lena Dunham’s memoir tells us about TV’s double standard
NewslettersWhat Lena Dunham’s memoir tells us about TV’s double standard
By Ellie AustinApril 16, 2026
fudd
CommentaryAzzi Fudd: how I learned to use NIL for transformation, not just transactions
By Azzi FuddApril 15, 2026
Billionaire philanthropist MacKenzie Scott
SuccessBillionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she’s just given $70 million to Meals on Wheels America
By Emma BurleighApril 13, 2026
  • Former Vice President Kamala Harris: ‘I’m not into’ finality
    PoliticsFormer Vice President Kamala Harris: ‘I’m not into’ finality
    By Fortune EditorsOctober 15, 2025
Two women on a rooftop taking photos of cans of soda
C-SuiteThis TikTok sensation sold her startup for $2 billion. Now Pepsi is letting ‘Poppi be Poppi’
By Eva RoytburgApril 12, 2026
takaichi
Arts & EntertainmentJapan’s Prime Minister welcomes Deep Purple, capping 50-year love affair with heavy metal: ‘You’re my god’
By Mari Yamaguchi and The Associated PressApril 10, 2026
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
SuccessEva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
By Orianna Rosa RoyleApril 10, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week, March 28–April 3, 2026
C-SuiteFortune 500 Power Moves: Which executives gained and lost power this week, March 28–April 3, 2026
By Fortune EditorsApril 3, 2026
The short, uneasy tenure of Pam Bondi
NewslettersThe short, uneasy tenure of Pam Bondi
By Emma HinchliffeApril 3, 2026
Olympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
MPWOlympic champion Eileen Gu’s advice for women seeking her heights of career success: Don’t be a small fish in a big pond, ‘Create your own pond’
By Emma HinchliffeMarch 31, 2026
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
NewslettersCan Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
By Emma HinchliffeMarch 27, 2026
Influencer Alix Earle turned her worst insecurity into her first brand. This is her plan to monetize her 14 million followers and make it last
MPWInfluencer Alix Earle turned her worst insecurity into her first brand. This is her plan to monetize her 14 million followers and make it last
By Emma HinchliffeMarch 26, 2026
The youngest-ever female CEO of a Fortune 500 company is fighting Trump’s cuts to keep Medicaid strong
MagazineThe youngest-ever female CEO of a Fortune 500 company is fighting Trump’s cuts to keep Medicaid strong
By Diane BradyMarch 24, 2026
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
AsiaThree Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
Inside one CEO’s battle to get a tariff refund: ‘We did take a beat to consider the best path’
NewslettersInside one CEO’s battle to get a tariff refund: ‘We did take a beat to consider the best path’
By Claire ZillmanMarch 18, 2026
Hinge is growing while online dating competitors are struggling. Its new CEO explains why
NewslettersHinge is growing while online dating competitors are struggling. Its new CEO explains why
By Ellie AustinMarch 17, 2026
The most powerful moments for women at the 2026 Oscars
NewslettersThe most powerful moments for women at the 2026 Oscars
By Ellie AustinMarch 16, 2026
How Victoria’s Secret got its sexy back
MagazineHow Victoria’s Secret got its sexy back
By Emma HinchliffeFebruary 4, 2026
Exclusive: Billionaire Michele Kang launches $25 million U.S. Soccer institute that promises to transform the future of women’s sports
Workplace CultureExclusive: Billionaire Michele Kang launches $25 million U.S. Soccer institute that promises to transform the future of women’s sports
By Emma HinchliffeDecember 2, 2025
Ulta Beauty CEO Kecia Steelman says she has the best job ever: ‘My job is to help make people feel really good about themselves’
C-SuiteUlta Beauty CEO Kecia Steelman says she has the best job ever: ‘My job is to help make people feel really good about themselves’
By Fortune EditorsNovember 5, 2025
Executives at DoorDash, Airbnb, Sephora and ServiceNow agree: leaders need to be agile—and be a ‘swan’ on the pond
ConferencesExecutives at DoorDash, Airbnb, Sephora and ServiceNow agree: leaders need to be agile—and be a ‘swan’ on the pond
By Preston ForeOctober 21, 2025
Jessica Wu, co-founder and CEO of Sola, at Fortune MPW 2025
MPWExperts say the high failure rate in AI adoption isn’t a bug, but a feature: ‘Has anybody ever started to ride a bike on the first try?’
By Dave SmithOctober 21, 2025
Jamie Dimon with his hand up at Fortune's Most Powerful Women Summit
SuccessJPMorgan CEO Jamie Dimon says if you check your email in meetings, he’ll tell you to close it: ’it’s disrespectful’
By Preston ForeOctober 17, 2025
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
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