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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
Warren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
InvestingWarren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
By Jason MaMay 2, 2026
Interest on U.S. debt is becoming a top driver of future deficits, as the sheer size of past borrowing overwhelms the fiscal outlook 
EconomyInterest on U.S. debt is becoming a top driver of future deficits, as the sheer size of past borrowing overwhelms the fiscal outlook 
By Jason MaMay 2, 2026
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIJensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
conway
North AmericaGerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
bard
C-SuiteBard College president steps down, months after his deep ties to Jeffrey Epstein were revealed
By The Associated PressMay 2, 2026
death
EnvironmentMeet ‘Green Death’: the burial practices for activists worried about climate change and carbon footprint
By Dorany Pineda and The Associated PressMay 2, 2026
trump
PoliticsAmerica’s paying more at the pump. Trump’s new Air Force One jet donated by Qatar is nearly ready
By Jonathan J. Cooper and The Associated PressMay 2, 2026
More MPWPage 5 of 100
The 100k+ club: High-earning women thank the sports of their childhoods
MPWThe 100k+ club: High-earning women thank the sports of their childhoods
By Amanda GerutOctober 14, 2024
  • Fearless Fund co-founder steps down as operating chief as firm fights conservative backlash against diversity programs
    FinanceFearless Fund co-founder steps down as operating chief as firm fights conservative backlash against diversity programs
    By Alexandra Olson and The Associated PressJune 26, 2024
Camiel Irving; Vice President, US and Canada Mobility Operations, Uber.
ConferencesUber teases new gig opportunities for humans in a world of autonomous cars
By Kristin StollerOctober 14, 2024
5 secrets to building a personal brand that elevates your career
MPW5 secrets to building a personal brand that elevates your career
By Brooke SeipelOctober 14, 2024
More Black and Latina women are leading unions and changing how they work
LeadershipMore Black and Latina women are leading unions and changing how they work
By Claire Savage and The Associated PressOctober 7, 2024
WNBA Commssioner Cathy Engelbert poses in front of basketballs.
MagazineWNBA commissioner Cathy Engelbert is leading the league to historic highs. Critics wonder if she’s fully seizing the moment
By Emma HinchliffeOctober 3, 2024
GM CEO Mary Barra sits in the driver's seat of a car.
MagazineGM CEO Mary Barra has spent a decade determined not to be disrupted. How she’s transforming the auto giant for the EV future
By Michal Lev-RamOctober 2, 2024
  • Mothers are back at work. Here’s why we shouldn’t be too quick to celebrate
    CommentaryMothers are back at work. Here’s why we shouldn’t be too quick to celebrate
    By Jessica CalarcoJune 21, 2024
Mira Murati, chief technology officer of OpenAI Inc., during an interview on "The Circuit with Emily Chang" in San Francisco, California, US, on Monday, April 4, 2023.
TechMira Murati’s exit sets the stage for OpenAI’s reinvention as a profit-first corporation
By David Meyer and Sharon GoldmanSeptember 26, 2024
Americans see gender as bigger hurdle for Harris than Clinton
PoliticsAmericans see gender as bigger hurdle for Harris than Clinton
By Michelle L. Price, Linley Sanders and The Associated PressSeptember 26, 2024
Jill Biden announces $500 million government plan focusing on women’s health at Clinton Global Initiative
PoliticsJill Biden announces $500 million government plan focusing on women’s health at Clinton Global Initiative
By Glenn Gamboa and The Associated PressSeptember 24, 2024
How an under-the-radar network of powerful Black women created the most potent campaign tool of 2024 and raised millions
MagazineHow an under-the-radar network of powerful Black women created the most potent campaign tool of 2024 and raised millions
By Ruth UmohSeptember 21, 2024
Rebelstork founder seated atop large delivery boxes inside a warehouse
EnvironmentExclusive: Online shopping startup Rebelstork has raised $18 million from Maveron and Serena Williams to help solve the returns crisis
By Jason Del ReySeptember 19, 2024
  • Angel Reese (left) seen guarding Caitlin Clark (right) in last week's matchup between the Chicago Sky and Indiana Fever.
    LifestyleAnyone still skeptical about the ‘Caitlin Clark effect’ should check out the record ticket prices for her matchup against Angel Reese on Sunday
    By Seamus WebsterJune 20, 2024
A message from American businesses: Don’t walk away from the UN
CommentaryA message from American businesses: Don’t walk away from the UN
By Whitney Y. Baird and Peter YeoSeptember 18, 2024
Almost a century after Virginia Woolf’s ‘A Room of One’s Own’ essay, women are driving the housing market
CommentaryAlmost a century after Virginia Woolf’s ‘A Room of One’s Own’ essay, women are driving the housing market
By Priscilla AlmodovarSeptember 17, 2024
From running out of gas money to a self-made billionaire at 32: Inside Selena Gomez’s success
MPWFrom running out of gas money to a self-made billionaire at 32: Inside Selena Gomez’s success
By Mahnoor KhanSeptember 7, 2024
Clichés, exaggerations, overstatements: Our analysis of 23,000 annual reviews shows top performers get the worst feedback
CommentaryClichés, exaggerations, overstatements: Our analysis of 23,000 annual reviews shows top performers get the worst feedback
By Kieran SnyderAugust 27, 2024
Kamala Harris is being ‘competency-checked,’ a gauntlet every Black woman in the workplace has to run
CommentaryKamala Harris is being ‘competency-checked,’ a gauntlet every Black woman in the workplace has to run
By Shari DunnAugust 23, 2024
Susan Wojcicki at Fortune's Most Powerful Women Summit in 2016
MPWSusan Wojcicki on how she built YouTube as the new TV
By Hallie SteinerAugust 10, 2024
Former YouTube CEO Susan Wojcicki has died at 56
TechFormer YouTube CEO Susan Wojcicki has died at 56
By Alexei OreskovicAugust 10, 2024
Women will soon have more money than men for the first time in history—and they’re following the MacKenzie Scott and Melinda Gates playbook
CommentaryWomen will soon have more money than men for the first time in history—and they’re following the MacKenzie Scott and Melinda Gates playbook
By Sara LomelinAugust 5, 2024
Simone Biles has really destigmatized mental health leave for millions of women
CommentarySimone Biles has really destigmatized mental health leave for millions of women
By Jennifer BirdsallAugust 2, 2024
April Koh smiling while sitting onstage
LeadershipExclusive: AI-powered mental health startup Spring Health boosts valuation to $3.3 billion with $100 million Series E raise
By Emma HinchliffeJuly 31, 2024
An intergenerational epidemic is bubbling beneath America’s maternal mental health crisis
CommentaryAn intergenerational epidemic is bubbling beneath America’s maternal mental health crisis
By Shama RathiJuly 26, 2024
Who is Usha Vance? Republican VP nominee JD Vance’s wife is a Yale law grad and former clerk to Justices Brett Kavanaugh and John Roberts
PoliticsWho is Usha Vance? Republican VP nominee JD Vance’s wife is a Yale law grad and former clerk to Justices Brett Kavanaugh and John Roberts
By Olivia Diaz and The Associated PressJuly 17, 2024
Rent the Runway cofounder Jennifer Fleiss on why cofounder relationships are critical for mental wellness in the startup game
TechRent the Runway cofounder Jennifer Fleiss on why cofounder relationships are critical for mental wellness in the startup game
By Alexandra SternlichtJuly 16, 2024
Serena Williams smiles while holding a microphone at the ESPY Awards
LeadershipSerena Williams jokes nothing highlights the pay gap like the $16 million stolen from Dodgers pitcher: ‘Believe me. I would have noticed it’
By Seamus WebsterJuly 12, 2024
Women can’t fix the ‘broken rung’ unless they acknowledge the role they play in workplace bullying and discrimination
CommentaryWomen can’t fix the ‘broken rung’ unless they acknowledge the role they play in workplace bullying and discrimination
By Kathryn PrestonJuly 12, 2024
The tsunami of donations to abortion services following Roe v. Wade’s reversal is receding—but women need more support than ever
CommentaryThe tsunami of donations to abortion services following Roe v. Wade’s reversal is receding—but women need more support than ever
By Brittany FontenoJuly 5, 2024
Soccer star Lindsey Horan is leading team USA into the 2024 Paris Olympics.
MPWOlympics soccer team captain admits there’s a ‘massive’ pay gap between male and female athletes: ‘It’s insane’
By Mahnoor KhanJuly 3, 2024
‘Barbie’ star Margot Robbie says selling her own alcohol brand was easier than selling her $1.4 billion movie idea
MPW‘Barbie’ star Margot Robbie says selling her own alcohol brand was easier than selling her $1.4 billion movie idea
By Sydney LakeJune 28, 2024
Women like me are missing out on one of the best jobs available today as careers in private equity have a 50% chance of going awry
CommentaryWomen like me are missing out on one of the best jobs available today as careers in private equity have a 50% chance of going awry
By Grace LordanJune 28, 2024
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Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
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A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
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By Joseph HostetlerMay 1, 2026
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