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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
Warren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
InvestingWarren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
By Jason MaMay 2, 2026
Interest on U.S. debt is becoming a top driver of future deficits, as the sheer size of past borrowing overwhelms the fiscal outlook 
EconomyInterest on U.S. debt is becoming a top driver of future deficits, as the sheer size of past borrowing overwhelms the fiscal outlook 
By Jason MaMay 2, 2026
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIJensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
conway
North AmericaGerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
bard
C-SuiteBard College president steps down, months after his deep ties to Jeffrey Epstein were revealed
By The Associated PressMay 2, 2026
death
EnvironmentMeet ‘Green Death’: the burial practices for activists worried about climate change and carbon footprint
By Dorany Pineda and The Associated PressMay 2, 2026
trump
PoliticsAmerica’s paying more at the pump. Trump’s new Air Force One jet donated by Qatar is nearly ready
By Jonathan J. Cooper and The Associated PressMay 2, 2026
More MPWPage 3 of 100
Lisa McGeough, CEO and Head of Banking, HSBC U.S. in conversation with Fortune's Diane Brady.
ConferencesHSBC banking chief who has presided over 8 major financial crashes says she would never ‘waste a good crisis’
By Prarthana PrakashMay 21, 2025
  • Shari Redstone.
    NewslettersShari Redstone is saying goodbye to Paramount Global
    By Alicia AdamczykJanuary 3, 2025
Presenter: Yvonne Winter, Cofounder and Chief Operating Officer, FlyNow Aviation
ConferencesCo-founder of air taxi group thinks driving is so painful that people will choose to take to the skies in pilotless vehicles
By Ryan HoggMay 21, 2025
Acumen CEO: Entrepreneurs who think they can cure poverty with the Silicon Valley model are a red flag
ConferencesAcumen CEO: Entrepreneurs who think they can cure poverty with the Silicon Valley model are a red flag
By Orianna Rosa RoyleMay 21, 2025
Accenture CEO: ‘If your dreams don’t scare you, they’re not big enough’—and she has the motto on a plaque in her home
ConferencesAccenture CEO: ‘If your dreams don’t scare you, they’re not big enough’—and she has the motto on a plaque in her home
By Orianna Rosa RoyleMay 20, 2025
Saudi Arabia’s head of human rights disputes Western criticism around school segregation
ConferencesSaudi Arabia’s head of human rights disputes Western criticism around school segregation
By Orianna Rosa RoyleMay 20, 2025
Aarthi Ramamurthy unveils Schema Ventures’ $20 million first fund
MPWAarthi Ramamurthy unveils Schema Ventures’ $20 million first fund
By Allie GarfinkleMay 20, 2025
  • MacKenzie Scott
    NewslettersMacKenzie Scott and Melinda French Gates’s momentous year of giving
    By Alicia AdamczykJanuary 2, 2025
Fortune Most Powerful Women International Summit opens in Riyadh
NewslettersFortune Most Powerful Women International Summit opens in Riyadh
By Diane BradyMay 20, 2025
Fortune Most Powerful Women International Riyadh logo
ConferencesFortune Most Powerful Women International Summit Riyadh 2025 livestream
By Fortune EditorsMay 20, 2025
Bumble hires Ivanka Trump’s former chief of staff to lead communications as it tries to turn around the struggling dating app business
MPWBumble hires Ivanka Trump’s former chief of staff to lead communications as it tries to turn around the struggling dating app business
By Emma HinchliffeMay 7, 2025
Fortune 500 Power Moves: Which executives gained and lost power this week, April 26-May 2, 2025
LeadershipFortune 500 Power Moves: Which executives gained and lost power this week, April 26-May 2, 2025
By Fortune EditorsMay 2, 2025
Melinda French Gates
MPWMelinda French Gates explains why her new book focuses on big transitions, and why Warren Buffett was one of the first to learn about her divorce
By Michal Lev-RamApril 15, 2025
  • Olympian Jordan Chiles is setting her sights on a new goal: raising awareness of type 1 diabetes
    HealthOlympian Jordan Chiles is setting her sights on a new goal: raising awareness of type 1 diabetes
    By Mahnoor KhanDecember 26, 2024
Sarah Guo
TechShe was one of the youngest general partners in venture capital. Now she’s at the forefront of AI investing
By Allie GarfinkleApril 14, 2025
2022 NCAA woman of the year was one of 6 family members killed in small plane crash in upstate New York
Lifestyle2022 NCAA woman of the year was one of 6 family members killed in small plane crash in upstate New York
By Jake Offenhartz and The Associated PressApril 14, 2025
Katy Perry
LifestyleKaty Perry is ‘psychologically’ preparing for her Blue Origin spaceflight with Lauren Sanchez by repeating affirmations and studying string theory
By Krysta Fauria and The Associated PressApril 11, 2025
Mira Murati’s reported $2 billion ‘seed’ funding suggests the AI boom is alive and well, even after a week of economic chaos
TechMira Murati’s reported $2 billion ‘seed’ funding suggests the AI boom is alive and well, even after a week of economic chaos
By Allie GarfinkleApril 10, 2025
Katherine Stueland
TechAs a kid, she raised money to cure cystic fibrosis. Now she’s the CEO of a $2.6 billion genetic testing company
By Andrew NuscaMarch 31, 2025
Whitney Wolfe Herd
MPWWhitney Wolfe Herd is back as Bumble’s CEO, says she experienced complete ‘ego death,’ and is turning the dating app into the ‘Love Company’
By Emma HinchliffeMarch 26, 2025
The tax code is made for tradwives. Here’s how much it punishes dual-earning couples
CommentaryThe tax code is made for tradwives. Here’s how much it punishes dual-earning couples
By Robert VerBruggenMarch 21, 2025
Meet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job
MPWMeet LaFawn Davis: A C-suite executive at Indeed who dropped out of college and proved you don’t need a degree to land a top job
By HR BrewMarch 20, 2025
Sara Hooker
TechShe never set out to work in AI. Now she’s ensuring the transformative technology is accessible across more than 100 languages
By Sharon GoldmanMarch 17, 2025
Gwyneth Paltrow is taking Goop back to basics—and says her best source of business advice is her ‘Fight Club’ group chat of female CEOs
MPWGwyneth Paltrow is taking Goop back to basics—and says her best source of business advice is her ‘Fight Club’ group chat of female CEOs
By Emma HinchliffeMarch 17, 2025
Fortune 500 Power Moves: Which executives gained and lost power this week, March 1-7, 2025
LeadershipFortune 500 Power Moves: Which executives gained and lost power this week, March 1-7, 2025
By Fortune EditorsMarch 7, 2025
Exclusive: Departing Salesforce CFO Amy Weaver will become the CEO of Direct Relief, the fifth largest charity in the U.S
LeadershipExclusive: Departing Salesforce CFO Amy Weaver will become the CEO of Direct Relief, the fifth largest charity in the U.S
By Emma HinchliffeMarch 7, 2025
Anu Duggal
MPWIt took Anu Duggal 700 meetings to launch Female Founders Fund. Now she’s investing in women with a ‘chip on their shoulder’ to deliver outsized returns
By Emma HinchliffeMarch 3, 2025
Keas Van't Hof, the CEO of Diamondback Energy and Viper Energy, is pictured.
LeadershipFortune 500 Power Moves: Which executives gained and lost power, Feb. 22-28, 2025
By Fortune EditorsFebruary 28, 2025
Personal stylist Catherine Bloom
MPWNordstrom hires the ‘Michael Jordan of personal styling,’ Catherine Bloom, as its first director of luxury styling
By Sydney LakeFebruary 19, 2025
Goldman Sachs abandons IPO diversity pledge with U.S. DEI goals under fire
FinanceGoldman Sachs abandons IPO diversity pledge with U.S. DEI goals under fire
By Sridhar Natarajan, Todd Gillespie and BloombergFebruary 12, 2025
Woman sitting in front of fan
MPWA female exec introduced ‘Sally,’ a portable fan, to her male coworkers when she started having hot flashes. She’s among women at 20% of companies offering menopause benefits
By HR Brew and Theresa AgovinoFebruary 11, 2025
Bumble’s new CEO is already leaving the company as shares fell 54% since killing the signature feature and letting men message first
MPWBumble’s new CEO is already leaving the company as shares fell 54% since killing the signature feature and letting men message first
By Alicia AdamczykJanuary 17, 2025
Beyond the game: A case for investing in women’s sports
Partner CommentaryBeyond the game: A case for investing in women’s sports
By Lara AbrashJanuary 13, 2025
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Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
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A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
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By Joseph HostetlerMay 1, 2026
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