Fortune

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

Marketing leaders speak at Fortune's Fuel Up event in Cannes. (L-R) Natalia Ball, Mars Pet Nutrition; Zena Arnold, Sephora; Tati Lindenberg, Unilever; Laura Jones, Instacart; Ruth Umoh, Fortune

Retail The new CMO playbook: how marketers are balancing broader remits and tighter budgets

By Sam BirchallJune 26, 2026

Jen Wong, chief operating officer at Reddit, speaks during the OMR digital and marketing trade fair

Big Tech Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights

By Sam BirchallJune 25, 2026

Europe As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever

By Sam BirchallJune 24, 2026

AI ‘This is the least crazy AI is ever going to be’: The lessons Europe’s execs must take from Anthropic’s shutdown

By Sam BirchallJune 23, 2026

Rbotic arm is gripping a CPU inside of a circuit board factory.

Innovation Inside Europe’s most innovative companies

By Sam BirchallJune 18, 2026

Workplace Culture The new mandate for CMOs is clear: creativity must deliver growth

By Sam BirchallJune 16, 2026

C-Suite Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right

By Sam BirchallJune 10, 2026

MPW The women running Europe in 2026

By Sam BirchallJune 8, 2026

Success ‘Nobody knows what they’re doing’ says Michelle Obama 

By Sam BirchallJune 5, 2026

Europe ‘Human creativity is under fire’ says WPP

By Sam BirchallJune 5, 2026

Europe Businesses are declaring war on AI slop. They are fighting a losing battle

By Sam BirchallJune 5, 2026

Environment The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift

By Sam BirchallJune 5, 2026

Europe How to save the internet—according to Sam Altman’s all-seeing Orb 

By Sam BirchallJune 1, 2026

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Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

By Sydney LakeJune 29, 2026

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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

By Sydney LakeJune 25, 2026

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Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

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