Fortune

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

Rbotic arm is gripping a CPU inside of a circuit board factory.

Innovation Inside Europe’s most innovative companies

By Sam BirchallJune 18, 2026

Workplace Culture The new mandate for CMOs is clear: creativity must deliver growth

By Sam BirchallJune 16, 2026

C-Suite Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right

By Sam BirchallJune 10, 2026

MPW The women running Europe in 2026

By Sam BirchallJune 8, 2026

Success ‘Nobody knows what they’re doing’ says Michelle Obama 

By Sam BirchallJune 5, 2026

Europe ‘Human creativity is under fire’ says WPP

By Sam BirchallJune 5, 2026

Europe Businesses are declaring war on AI slop. They are fighting a losing battle

By Sam BirchallJune 5, 2026

Environment The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift

By Sam BirchallJune 5, 2026

Europe How to save the internet—according to Sam Altman’s all-seeing Orb 

By Sam BirchallJune 1, 2026

Most Popular

Health

'I literally was crying last night because I’m nervous about what I’m going to find out': a record 51% of Americans aren't 'cost secure' on health

By Ali Swenson, Amelia Thomson-Deveaux and The Associated PressJune 20, 2026

Economy

A new trade war may be brewing. This time, Europe is taking a page from Trump's playbook — 'We no longer live in a world of pink ponies and rainbows'

By Jason MaJune 20, 2026

Success

Former VP Kamala Harris says she went through a nine-hour interview to land the job—but she couldn’t escape ‘gold medal depression’ even when she won

By Emma BurleighJune 21, 2026