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Photo of Sam Birchall
Photo of Sam Birchall

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

Bottles in a filling line at Heineken's factory in Mons-en-Barul, northern France on September 1, 2026.
Retail
Europeans are drinking less beer. Heineken’s Europe boss has a plan to avoid a brewing hangover 
By Sam BirchallOctober 8, 2026
Darren Ellis, Chief Financial Officer - Europe, Americas, Africa & Middle East at Standard Chartered Bank
Europe
‘Where you come from shouldn’t dictate where you finish’: How Standard Chartered is taking on the banking industry’s class problem
By Sam BirchallOctober 8, 2026
How Siemens Healthineers is helping its international staff feel at home 
Europe
How Siemens Healthineers is helping its international staff feel at home 
By Sam BirchallOctober 8, 2026
‘Europe needs to shed its naivety’: Vestas CEO Henrik Andersen on Chinese competition and the energy issue that keeps him up at night
Magazine
‘Europe needs to shed its naivety’: Vestas CEO Henrik Andersen on Chinese competition and the energy issue that keeps him up at night
By Sam BirchallOctober 2, 2026
Visa and Mastercard handle nearly half of Europe’s card payments. The digital euro aims to change that
Magazine
Visa and Mastercard handle nearly half of Europe’s card payments. The digital euro aims to change that
By Sam BirchallOctober 1, 2026
Max Planck Institute opens new research building in Halle/Saale
Future of Work
Europe cashes in as U.S. science and tech exodus gathers pace
By Sam BirchallSeptember 28, 2026
Picture of Pip White, head of EMEA North at Anthropic, during a Bloomberg Television interview in London, UK
Europe
‘Our industry sees the risks and is concerned’: European tech leaders join calls for AI slowdown
By Sam Birchall and Sam ForsdickSeptember 25, 2026
Europe Fortune 500, 2026
Europe
Europe’s Fortune 500 2026: Record revenue, shrinking margins, and a new No. 1 country
By Sam BirchallSeptember 16, 2026
Julia Hoggett, chief executive of the London Stock Exchange, 2026
Europe
After a wave of delistings, can London’s stock market reverse the decline?
By Sam BirchallSeptember 11, 2026
Silhouettes of businesspeople gathered in conference room
C-Suite
A leadership gap looms in Nordic and Benelux boardrooms
By Sam BirchallSeptember 1, 2026
Bottles of Heinz tomato ketchup for sale are displayed at a store
Retail
‘We tend to lead the way’: How Europe become a testing ground for Kraft Heinz 
By Sam BirchallAugust 25, 2026
Ingka Centres Avion Shopping Centre
Retail
Ikea’s real estate arm sponsored a pillow fight in France. Here’s why 
By Sam BirchallAugust 24, 2026
Ben Cohen speaking at SXSW London 2026, wearing a "Yo Magnum, Free Ben & Jerry's" button on his shirt pocket.
C-Suite
‘They ain’t got no soul’: How a Ben & Jerry’s cofounder became his own company’s biggest critic 
By Sam BirchallAugust 7, 2026
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
Magazine
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
By Sam BirchallAugust 4, 2026
lose-up of five people's hands holding smartphones i
Politics
Europe’s social media bans force businesses to rethink how they reach the youngest generation 
By Sam BirchallJuly 30, 2026
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Success
Move over, DINKs. SPLITs are the new financial power couple: They have two incomes, no kids yet, and no joint bank accountplaceholder alt text
By Orianna Rosa RoyleOctober 8, 2026
Newsletters
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By Diane BradyOctober 8, 2026
Law
Texas businessman gets 13 years in federal prison as feds seize his Lamborghinis, Ferraris, Firebird, and dozens more cars to pay back fraud victimsplaceholder alt text
By Catherina GioinoOctober 5, 2026
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