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Photo of Sam Birchall
Photo of Sam Birchall

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suite
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
The women running Europe in 2026 
MPW
The women running Europe in 2026 
By Sam BirchallJune 8, 2026
‘Nobody knows what they’re doing’ says Michelle Obama  
Success
‘Nobody knows what they’re doing’ says Michelle Obama  
By Sam BirchallJune 5, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
Businesses are declaring war on AI slop. They are fighting a losing battle
Europe
Businesses are declaring war on AI slop. They are fighting a losing battle
By Sam BirchallJune 5, 2026
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
Environment
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
By Sam BirchallJune 5, 2026
How to save the internet—according to Sam Altman’s all-seeing Orb  
Europe
How to save the internet—according to Sam Altman’s all-seeing Orb  
By Sam BirchallJune 1, 2026
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Most Popular
North America
Pentagon orders bases to plan for 90 days without the grid as Britain urges families to stockpile food and waterplaceholder alt text
By Bilin LinOctober 26, 2026
Success
Despite a $150 million net worth, Quentin Tarantino refuses to give a ‘penny’ of his fortune to his mother: ‘No house, no Cadillac’placeholder alt text
By Orianna Rosa RoyleOctober 28, 2026
Economy
For the first time since 1992, a Fed governor and president dissented together, as Kevin Warsh says the 'monetary medicine' is starting to workplaceholder alt text
By Catherina GioinoOctober 28, 2026
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