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Photo of Sam Birchall
Photo of Sam Birchall
Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

‘Nobody knows what they’re doing’ says Michelle Obama  
Success
‘Nobody knows what they’re doing’ says Michelle Obama  
By Sam BirchallJune 5, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
Businesses are declaring war on AI slop. They are fighting a losing battle
Europe
Businesses are declaring war on AI slop. They are fighting a losing battle
By Sam BirchallJune 5, 2026
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
Environment
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
By Sam BirchallJune 5, 2026
How to save the internet—according to Sam Altman’s all-seeing Orb  
Europe
How to save the internet—according to Sam Altman’s all-seeing Orb  
By Sam BirchallJune 1, 2026
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Economy
How Scott Bessent used financial engineering to finance the $2 trillion deficit while leaving it untouched—and created a $1.45 trillion shortfallplaceholder alt text
By Eva RoytburgAugust 8, 2026
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Meet the 33-year-old CEO betting on boomers chasing their grandkids—and millennials selling their first houseplaceholder alt text
By Nick LichtenbergAugust 8, 2026
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winnerplaceholder alt text
By Sydney LakeAugust 8, 2026
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