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Photo of Sam Birchall
Photo of Sam Birchall

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
C-Suite
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
By Sam BirchallJuly 24, 2026
Nestlé KitKat Original chocolate bars
Retail
How Nestlé turned a chocolate heist into a masterclass in brand building 
By Sam BirchallJuly 20, 2026
Esther Perel speaks on stage during a panel discussion at SXSW in London.
Workplace Culture
Esther Perel has a warning for executives: your workforce is suffering from social atrophy and AI is making it worse 
By Sam BirchallJuly 17, 2026
750 million fans and 2.7 million data points: How IBM’s AI powers Wimbledon from hidden ‘Court 19’ 
Europe
750 million fans and 2.7 million data points: How IBM’s AI powers Wimbledon from hidden ‘Court 19’ 
By Sam BirchallJuly 9, 2026
Marketing leaders speak at Fortune's Fuel Up event in Cannes. (L-R) Natalia Ball, Mars Pet Nutrition; Zena Arnold, Sephora; Tati Lindenberg, Unilever; Laura Jones, Instacart; Ruth Umoh, Fortune
Retail
The new CMO playbook: How marketers are balancing broader remits and tighter budgets
By Sam BirchallJune 26, 2026
Jen Wong, chief operating officer at Reddit, speaks during the OMR digital and marketing trade fair
Big Tech
Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights
By Sam BirchallJune 25, 2026
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
Europe
As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever 
By Sam BirchallJune 24, 2026
‘This is the least crazy AI is ever going to be’: The lessons Europe’s execs must take from Anthropic’s shutdown
AI
‘This is the least crazy AI is ever going to be’: The lessons Europe’s execs must take from Anthropic’s shutdown
By Sam BirchallJune 23, 2026
Rbotic arm is gripping a CPU inside of a circuit board factory.
Innovation
Inside Europe’s most innovative companies
By Sam BirchallJune 18, 2026
The new mandate for CMOs is clear: creativity must deliver growth 
Workplace Culture
The new mandate for CMOs is clear: creativity must deliver growth 
By Sam BirchallJune 16, 2026
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suite
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
The women running Europe in 2026 
MPW
The women running Europe in 2026 
By Sam BirchallJune 8, 2026
‘Nobody knows what they’re doing’ says Michelle Obama  
Success
‘Nobody knows what they’re doing’ says Michelle Obama  
By Sam BirchallJune 5, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
Businesses are declaring war on AI slop. They are fighting a losing battle
Europe
Businesses are declaring war on AI slop. They are fighting a losing battle
By Sam BirchallJune 5, 2026
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Law
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