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Photo of Sam Birchall
Photo of Sam Birchall
Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suite
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
The women running Europe in 2026 
MPW
The women running Europe in 2026 
By Sam BirchallJune 8, 2026
‘Nobody knows what they’re doing’ says Michelle Obama  
Success
‘Nobody knows what they’re doing’ says Michelle Obama  
By Sam BirchallJune 5, 2026
‘Human creativity is under fire’ says WPP 
Europe
‘Human creativity is under fire’ says WPP 
By Sam BirchallJune 5, 2026
Businesses are declaring war on AI slop. They are fighting a losing battle
Europe
Businesses are declaring war on AI slop. They are fighting a losing battle
By Sam BirchallJune 5, 2026
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
Environment
The death of the billboard: Amsterdam’s ad crackdown is part of a much bigger European shift 
By Sam BirchallJune 5, 2026
How to save the internet—according to Sam Altman’s all-seeing Orb  
Europe
How to save the internet—according to Sam Altman’s all-seeing Orb  
By Sam BirchallJune 1, 2026
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Most Popular
Personal Finance
Current price of oil as of August 28, 2026placeholder alt text
By Joseph HostetlerAugust 28, 2026
Future of Work
'I'm in favor of taxes,' says Nvidia's Jensen Huang—but he doesn't agree with Bill Gates on his plan to slow an AI falloutplaceholder alt text
By Eleanor PringleAugust 28, 2026
Politics
DeSantis administration diverted $10 million meant to help poor children, Florida grand jury findsplaceholder alt text
By Jim Vertuno and The Associated PressAugust 28, 2026
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