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Fernanda Tronco

Fernanda Tronco is a contributing writer at Fortune, covering retail, fashion, food, travel, sports, pop culture, and consumer trends. Her reporting blends cultural insight with business storytelling, bringing a global perspective to the topics shaping industries and audiences worldwide.

She has contributed to leading publications including Harper’s Bazaar, Cosmopolitan, Grazia, and TheStreet.

The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
Travel & Leisure
The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
By Fernanda TroncoSeptember 11, 2026
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