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Fernanda Tronco

Fernanda Tronco is a contributing writer at Fortune, covering retail, fashion, food, travel, sports, pop culture, and consumer trends. Her reporting blends cultural insight with business storytelling, bringing a global perspective to the topics shaping industries and audiences worldwide.

She has contributed to leading publications including Harper’s Bazaar, Cosmopolitan, Grazia, and TheStreet.

Social Security benefits could be cut 22% in 2032—and one fix would mean a 40% payroll tax hike for millennials and Gen Z
Personal Finance
Social Security benefits could be cut 22% in 2032—and one fix would mean a 40% payroll tax hike for millennials and Gen Z
By Fernanda TroncoOctober 20, 2026
Nearly 70 million kids now have a Trump Account—but parents have to claim it first. Here’s who gets the $1,000
Personal Finance
Nearly 70 million kids now have a Trump Account—but parents have to claim it first. Here’s who gets the $1,000
By Fernanda TroncoOctober 12, 2026
A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders
Big Tech
A $100 price hike may be all it takes to scare off iPhone buyers in this economy, as Apple reportedly slashes orders
By Fernanda TroncoOctober 10, 2026
Martha Stewart
Success
Martha Stewart says Kmart once paid her $65 million a year in royalties—enough to bankroll her entire empire
By Fernanda TroncoOctober 8, 2026
Women top lawyers now out-earn men by 16% at America’s biggest companies—even as their share of the job slips
MPW
Women top lawyers now out-earn men by 16% at America’s biggest companies—even as their share of the job slips
By Fernanda TroncoOctober 6, 2026
Jeff Bezos just opened a free preschool inside an Arizona retirement community—and families earning up to $132,000 can apply
Economy
Jeff Bezos just opened a free preschool inside an Arizona retirement community—and families earning up to $132,000 can apply
By Fernanda TroncoOctober 2, 2026
Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason
Arts & Entertainment
Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason
By Fernanda TroncoOctober 1, 2026
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
Workplace Culture
Mark Zuckerberg’s Meta bet that AI would shrink its management ranks. Now it’s quietly rebuilding them
By Fernanda TroncoSeptember 12, 2026
The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
Travel & Leisure
The U.S. Open turned exclusivity into a half-billion-dollar business, and the $23 Honey Deuce is just the beginning
By Fernanda TroncoSeptember 11, 2026
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Health
UnitedHealthcare and Humana are ending Medicare Advantage plans for nearly 1 million peopleplaceholder alt text
By Caroline Catherman and Healthcare BrewOctober 20, 2026
Success
Martha Stewart says people need to get it through their ‘thick skulls’ that there’s ‘no such thing as balance’—even at 85 she starts work at 7 a.m.placeholder alt text
By Preston ForeOctober 21, 2026
Big Tech
Zuckerberg told Meta directors he might leave California, where he could lose billions to a wealth tax. Meta answered with a new class of stockplaceholder alt text
By Amanda GerutOctober 21, 2026
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