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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailMeme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
Former NYC Mayor Giuliani in critical condition, Trump says
PoliticsFormer NYC Mayor Giuliani in critical condition, Trump says
By Maria Paula Mijares Torres and BloombergMay 3, 2026
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
PoliticsSecret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
By The Associated PressMay 3, 2026
More MPWPage 55 of 100
Fortune Most Powerful Women Summit - Day 2
MPWFormer PepsiCo CEO Aims to Create a ‘Sisterhood’ of Women Leaders
By Danielle AbrilSeptember 16, 2019
  • Asking the Hard Questions About Universal Child Care: The Broadsheet
    NewslettersAsking the Hard Questions About Universal Child Care: The Broadsheet
    By Emma HinchliffeAugust 16, 2019
Four-Time Olympian Silken Laumann on ‘Going Through Hell’ With Mental Illness—While Remaining Atop Her Game
MPWFour-Time Olympian Silken Laumann on ‘Going Through Hell’ With Mental Illness—While Remaining Atop Her Game
By Jonathan VanianSeptember 16, 2019
Why the CEO of Technology Giant Softtek Once Signed a Resignation Letter on Her First Day on a Job
MPWWhy the CEO of Technology Giant Softtek Once Signed a Resignation Letter on Her First Day on a Job
By Jonathan VanianSeptember 16, 2019
Neela Montgomery, CEO of Crate & Barrel, at MPW International Summit
MPWCrate & Barrel to Expand its In-Store Restaurant to Up to 15 Locations
By Danielle AbrilSeptember 16, 2019
Monique Leroux
MPWCanada Must Remain ‘Inclusive,’ Politically Centered, Investor Says
By Danielle AbrilSeptember 16, 2019
New Reporting Supports Kavanaugh Allegation: The Broadsheet
NewslettersNew Reporting Supports Kavanaugh Allegation: The Broadsheet
By Emma HinchliffeSeptember 16, 2019
  • WeWork Has an All-Male Board—and It’s Not Alone: The Broadsheet
    MPWWeWork Has an All-Male Board—and It’s Not Alone: The Broadsheet
    By Kristen BellstromAugust 15, 2019
Female CEOs Up Their Activism: The Broadsheet
NewslettersFemale CEOs Up Their Activism: The Broadsheet
By Claire Zillman and Emma HinchliffeSeptember 13, 2019
Jennifer Aniston and Jennifer Lopez Get Their Due: The Broadsheet
NewslettersJennifer Aniston and Jennifer Lopez Get Their Due: The Broadsheet
By Emma HinchliffeSeptember 12, 2019
Why Women of Color Are Streaming Into the Workplace: The Broadsheet
NewslettersWhy Women of Color Are Streaming Into the Workplace: The Broadsheet
By Claire Zillman and Emma HinchliffeSeptember 11, 2019
Tina Turner Doesn’t Feel Like Part of the #MeToo Movement: Broadsheet
NewslettersTina Turner Doesn’t Feel Like Part of the #MeToo Movement: Broadsheet
By Kristen Bellstrom and Emma HinchliffeSeptember 10, 2019
Jeffrey Epstein Appears In Manhattan Federal Court On Sex Trafficking Charges
NewslettersThe Systems That Protected Epstein and Weinstein: The Broadsheet
By Emma HinchliffeSeptember 9, 2019
  • Founders, CEOs, and Moms: The Broadsheet
    NewslettersFounders, CEOs, and Moms: The Broadsheet
    By Claire ZillmanAugust 14, 2019
Kendall and Shiv Roy, Succession Season 2
MPW‘Succession’ Costume Designer Shares the Inspiration Behind the Show’s Pitch-Perfect Corporate Wear
By Kristen BellstromSeptember 8, 2019
4 Business Leaders on Addressing the Climate Crisis: The Broadsheet
Newsletters4 Business Leaders on Addressing the Climate Crisis: The Broadsheet
By Claire Zillman and Emma HinchliffeSeptember 6, 2019
CRA-01160r
NewslettersThe Cluelessness of the Pay Gap Delaying the Crazy Rich Asians Sequel: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeSeptember 5, 2019
Want to Come Back to My Hotel Room—For an Interview? The Broadsheet
NewslettersWant to Come Back to My Hotel Room—For an Interview? The Broadsheet
By Kristen Bellstrom and Emma HinchliffeSeptember 4, 2019
Billionaire Uniqlo Founder Tadashi Yanai Wants a Woman to Succeed Him as CEO. Uniqlo is part of Fast Retailing
LeadershipUniqlo’s Billionaire Founder Wants a Woman to Succeed Him
By Lisa Du, Grace Huang and BloombergSeptember 4, 2019
2019 US Open - Day 6
NewslettersNaomi Osaka Shows Us What True Mentorship Looks Like: The Broadsheet
By Kristen Bellstrom, Claire Zillman and Emma HinchliffeSeptember 3, 2019
Celine Dion
NewslettersCéline Dion Is Having a Moment: The Broadsheet
By Claire Zillman and Emma HinchliffeAugust 30, 2019
The Uneven Consequences of a Google Extramarital Affair: The Broadsheet
NewslettersThe Uneven Consequences of a Google Extramarital Affair: The Broadsheet
By Emma Hinchliffe and Beth KowittAugust 29, 2019
Jeffrey Epstein’s Accusers Are Heard: The Broadsheet
NewslettersJeffrey Epstein’s Accusers Are Heard: The Broadsheet
By Claire Zillman and Emma HinchliffeAugust 28, 2019
Why More Clients Want Female Financial Advisers: The Broadsheet
NewslettersWhy More Clients Want Female Financial Advisers: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeAugust 27, 2019
Orange Tent And Canoe On Grass By Lake
MPWWomyn’s Lands Adapt to the 21st Century: The Broadsheet
By Emma HinchliffeAugust 26, 2019
In Praise of Venus Williams, the Ultimate Trailblazer: The Broadsheet
NewslettersIn Praise of Venus Williams, the Ultimate Trailblazer: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeAugust 23, 2019
What to Know About Black Women’s Equal Pay Day: The Broadsheet
MPWWhat to Know About Black Women’s Equal Pay Day: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeAugust 22, 2019
ThirdLove-Heidi Zak
TechA Rare Tech Company Where Women Dominate
By Jennifer AlseverAugust 21, 2019
How Women’s Educational Gains Are Changing the Working World: The Broadsheet
MPWHow Women’s Educational Gains Are Changing the Working World: The Broadsheet
By Claire Zillman and Emma HinchliffeAugust 21, 2019
Juilliard Spring 2019 Gala
MPWA Big Year for Cosmetics Puts Estee Lauder Heir on List of Richest in the World
By Andrew Heathcote and BloombergAugust 20, 2019
A Radical Plan to Recruit More Women to Finance: The Broadsheet
MPWA Radical Plan to Recruit More Women to Finance: The Broadsheet
By Claire Zillman and Emma HinchliffeAugust 20, 2019
The Companies Changing the World: The Broadsheet
MPWThe Companies Changing the World: The Broadsheet
By Emma HinchliffeAugust 19, 2019
NotOnTheMenu-ColorCodeOfConduct_ZineandPoster
RetailHow the Bar Industry Plans to Deal With Harassment in the Workplace—Including Unruly Guests
By Billy LyonsAugust 17, 2019
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
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