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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Markets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
EnergyMarkets on alert as Trump vows ‘Project Freedom’ for Hormuz, setting up potential showdown after renewed attacks on ships
By Jason MaMay 3, 2026
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailMeme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
Former NYC Mayor Giuliani in critical condition, Trump says
PoliticsFormer NYC Mayor Giuliani in critical condition, Trump says
By Maria Paula Mijares Torres and BloombergMay 3, 2026
Trump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
PoliticsTrump says U.S. will guide stranded ships from ‘neutral and innocent’ countries out of the Strait of Hormuz while hinting at positive Iran talks
By Adam Schreck, Melanie Lidman, Cara Anna and The Associated PressMay 3, 2026
Basic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
EconomyBasic goods in Cuba are increasingly sold in U.S. dollars as economy collapses. ‘Everything is scarce here — everything — even that wretched bread’
By Danica Coto and The Associated PressMay 3, 2026
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
As economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
EconomyAs economic despair mounts, Russian official admits the country has had enough of Putin’s war on Ukraine. ‘We can’t even take one region’
By Jason MaMay 3, 2026
Secret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
PoliticsSecret Service agent was struck by buckshot from alleged White House correspondents’ dinner shooter, not friendly fire, Pirro says
By The Associated PressMay 3, 2026
More MPWPage 56 of 100
Asking the Hard Questions About Universal Child Care: The Broadsheet
NewslettersAsking the Hard Questions About Universal Child Care: The Broadsheet
By Emma HinchliffeAugust 16, 2019
  • What Would an ‘Anti-Harassment’ Certification Look Like?: The Broadsheet
    MPWWhat Would an ‘Anti-Harassment’ Certification Look Like?: The Broadsheet
    By Kristen Bellstrom and Emma HinchliffeJuly 15, 2019
WeWork Has an All-Male Board—and It’s Not Alone: The Broadsheet
MPWWeWork Has an All-Male Board—and It’s Not Alone: The Broadsheet
By Kristen BellstromAugust 15, 2019
Founders, CEOs, and Moms: The Broadsheet
NewslettersFounders, CEOs, and Moms: The Broadsheet
By Claire ZillmanAugust 14, 2019
Women-CEOs-Composite-Featured-Image
MPW11 Female CEOs and Founders on What It’s Really Like to Have a Baby While Running Your Company
By Emma HinchliffeAugust 14, 2019
A New Female Fortune 500 CEO Meets the Glass Cliff: The Broadsheet
NewslettersA New Female Fortune 500 CEO Meets the Glass Cliff: The Broadsheet
By Kristen BellstromAugust 13, 2019
A red neon sign for the drug store Rite Aid
MPWRite Aid Names New CEO, Brings Number of Women CEOs on Fortune 500 to Record High
By Drew Armstrong and BloombergAugust 12, 2019
  • Serena Williams Invests in Startup Fighting Maternal Mortality: The Broadsheet
    MPWSerena Williams Invests in Startup Fighting Maternal Mortality: The Broadsheet
    By Emma HinchliffeJuly 15, 2019
Jeffrey Epstein’s Death Victimizes His Accusers—Again: The Broadsheet
MPWJeffrey Epstein’s Death Victimizes His Accusers—Again: The Broadsheet
By Claire ZillmanAugust 12, 2019
Tales of the Cocktail-Bacardi Profile Bartenders-Credit Cory James Photo
LifestyleWhat I Learned in Inclusion Training at the World’s Top Cocktail Festival
By Billy LyonsAugust 10, 2019
The Real Legal Changes Brought About By #MeToo: The Broadsheet
MPWThe Real Legal Changes Brought About By #MeToo: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeAugust 9, 2019
Melinda Gates Says Gender Inequality Is a Laughing Matter: The Broadsheet
MPWMelinda Gates Says Gender Inequality Is a Laughing Matter: The Broadsheet
By Claire Zillman and Emma HinchliffeAugust 8, 2019
Thank You, Toni Morrison: The Broadsheet
MPWThank You, Toni Morrison: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeAugust 7, 2019
  • Serena Williams's Serena Ventures invested in Mahmee,
    MPWSerena Williams and Mark Cuban Invest in Startup Fighting Maternal Mortality
    By Emma HinchliffeJuly 15, 2019
Former Tinder Exec Sues Former CEO for Sexual Assault
TechFormer Tinder Exec Sues Former CEO for Sexual Assault
By Chris MorrisAugust 6, 2019
The Power of Inclusive Language: The Broadsheet
MPWThe Power of Inclusive Language: The Broadsheet
By Claire Zillman and Emma HinchliffeAugust 6, 2019
Who Are the Most Powerful Women in Politics?: The Broadsheet
MPWWho Are the Most Powerful Women in Politics?: The Broadsheet
By Emma HinchliffeAugust 5, 2019
The Skyrocketing Value of Women’s Art: The Broadsheet
MPWThe Skyrocketing Value of Women’s Art: The Broadsheet
By Claire Zillman and Emma HinchliffeAugust 2, 2019
A Misconduct No Man’s Land at Cambridge: The Broadsheet
MPWA Misconduct No Man’s Land at Cambridge: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeAugust 1, 2019
Busting Another Boardroom Myth: The Broadsheet
MPWBusting Another Boardroom Myth: The Broadsheet
By Claire Zillman and Emma HinchliffeJuly 31, 2019
Athleta Sponsors Its First Athlete, Allyson Felix
MPWAthleta Sponsors Its First Athlete, Allyson Felix
By Emma HinchliffeJuly 31, 2019
Megan Rapinoe Victory Pose-FIFA Women's World Cup Champs
MPWMegan Rapinoe on What Women’s Soccer Needs: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 30, 2019
U.S. Senator Kirsten Gillibrand (D-NY) speaking at the press
MPWKirsten Gillibrand Says Some Democrats Don’t Support Women Working: The Broadsheet
By Emma HinchliffeJuly 29, 2019
It’s Time to Retire the ‘Glass Ceiling’: Broadsheet
MPWIt’s Time to Retire the ‘Glass Ceiling’: Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 26, 2019
The Disturbing World of Deepfakes: The Broadsheet
MPWThe Disturbing World of Deepfakes: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 25, 2019
Presidential Candidates Ditch the ‘Glass Ceiling’: The Broadsheet
MPWPresidential Candidates Ditch the ‘Glass Ceiling’: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 24, 2019
What the Al Franken Story Says to Women: The Broadsheet
MPWWhat the Al Franken Story Says to Women: The Broadsheet
By Emma HinchliffeJuly 23, 2019
GM CEO Mary Barra
MPWWomen Lead Only 2.8% of Fortune Global 500 Companies: The Broadsheet
By Emma HinchliffeJuly 22, 2019
The Legacy of ‘Orange Is the New Black:’ The Broadsheet
MPWThe Legacy of ‘Orange Is the New Black:’ The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 19, 2019
Manhole California-Gender neutral terms
MPWGoodbye, Manholes: Berkeley Goes Completely Gender Neutral
By Chris MorrisJuly 18, 2019
Gender Equality Backslides in China: The Broadsheet
MPWGender Equality Backslides in China: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 18, 2019
The ‘Superpower’ Behind Quibi, Meg Whitman’s New Company: The Broadsheet
MPWThe ‘Superpower’ Behind Quibi, Meg Whitman’s New Company: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 17, 2019
purple-campaign-anti-harassment
MPWWhat Does It Take to Certify That a Company Takes Harassment Seriously?
By Emma HinchliffeJuly 16, 2019
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healedplaceholder alt text
By Nick LichtenbergMay 3, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
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