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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
PoliticsTrump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
By Michelle L. Price, Rio Yamat and The Associated PressMay 1, 2026
U.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
EuropeU.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
By Ben Finley and The Associated PressMay 1, 2026
EBay soars on report that GameStop is preparing a takeover bid
InvestingEBay soars on report that GameStop is preparing a takeover bid
By Spencer Soper, Cecilia D'Anastasio and BloombergMay 1, 2026
ExxonMobil CEO Darren Woods, far right, listens as U.S. President Donald Trump,left, speaks during a meeting with oil company executives in the East Room of the White House on Jan. 9. President Trump is aiming to convince oil executives to support his plans in Venezuela, a country whose energy resources he says he expects to control for years to come. US forces seized Venezuelan president Nicolas Maduro in a sweeping military operation on January 3, with Trump making no secret that control of Venezuela's oil was at the heart of his actions.
EnergyExxon Mobil CEO sees ‘more to come’ on price spikes from Iran war as Exxon, Chevron beat on earnings despite plunging profits
By Jordan BlumMay 1, 2026
trump
PoliticsTrump on Iran: ‘They want to make a deal, I’m not satisfied with it, so we’ll see what happens’
By Toqa Ezzidin, Munir Ahmed, Collin Binkley and The Associated PressMay 1, 2026
infantino
North AmericaFifa’s Infantino predicted sellouts and ‘1,000 years of World Cups at once,’ but fans aren’t biting
By James Robson and The Associated PressMay 1, 2026
bernie
PoliticsBernie Sanders is destroying Chuck Schumer in the Democratic Party’s Civil War ahead of the midterms
By Steve Peoples and The Associated PressMay 1, 2026
cox
C-SuiteBillionaires have a problem money can’t solve: They don’t know how to talk to their kids
By Nick LichtenbergMay 1, 2026
More MPWPage 57 of 100
What Would an ‘Anti-Harassment’ Certification Look Like?: The Broadsheet
MPWWhat Would an ‘Anti-Harassment’ Certification Look Like?: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJuly 15, 2019
  • Woman's hand holding a clean cotton tampon
    Leadership35 States in the U.S. Still Charge Women a Tampon Tax
    By Natasha BachJune 11, 2019
Serena Williams Invests in Startup Fighting Maternal Mortality: The Broadsheet
MPWSerena Williams Invests in Startup Fighting Maternal Mortality: The Broadsheet
By Emma HinchliffeJuly 15, 2019
Serena Williams's Serena Ventures invested in Mahmee,
MPWSerena Williams and Mark Cuban Invest in Startup Fighting Maternal Mortality
By Emma HinchliffeJuly 15, 2019
A VC Community Introduces a Gender Quota: The Broadsheet
MPWA VC Community Introduces a Gender Quota: The Broadsheet
By Claire Zillman and Emma HinchliffeJuly 12, 2019
Accenture Names a New CEO: Julie Sweet
LeadershipAccenture Names a New CEO: Julie Sweet
By Alan MurrayJuly 11, 2019
How Away Is Outlawing Internal Emails: The Broadsheet
MPWHow Away Is Outlawing Internal Emails: The Broadsheet
By Emma HinchliffeJuly 11, 2019
  • Kirsten Green's Forerunner Ventures leads femtech startup Modern Fertility's $15 million Series A
    MPWExclusive: Kirsten Green’s Forerunner Ventures Is Investing in Femtech Startup Modern Fertility
    By Beth KowittJune 11, 2019
Serena Williams and Ariana Grande Get Vulnerable: The Broadsheet
MPWSerena Williams and Ariana Grande Get Vulnerable: The Broadsheet
By Emma HinchliffeJuly 10, 2019
A Threat to Bumble’s Pro-Woman Cred: The Broadsheet
MPWA Threat to Bumble’s Pro-Woman Cred: The Broadsheet
By Claire Zillman and Emma HinchliffeJuly 9, 2019
U.S. Women’s National Team Makes History: The Broadsheet
MPWU.S. Women’s National Team Makes History: The Broadsheet
By Emma HinchliffeJuly 8, 2019
She Was Picked to Be the EU’s First Female Figurehead. Her Critics at Home Ask: Why?
LeadershipShe Was Picked to Be the EU’s First Female Figurehead. Her Critics at Home Ask: Why?
By David MeyerJuly 3, 2019
The European Union Finds Its Gender Balance: The Broadsheet
MPWThe European Union Finds Its Gender Balance: The Broadsheet
By Claire Zillman and Emma HinchliffeJuly 3, 2019
  • Why CEOs Never Talked About Abortion—Until Now: The Broadsheet
    MPWWhy CEOs Never Talked About Abortion—Until Now: The Broadsheet
    By Claire Zillman and Emma HinchliffeJune 11, 2019
Five Female Candidates Consider the Singular Glass Ceiling: The Broadsheet
MPWFive Female Candidates Consider the Singular Glass Ceiling: The Broadsheet
By Claire Zillman and Emma HinchliffeJuly 2, 2019
When AOC Met Greta Thunberg: The Broadsheet
MPWWhen AOC Met Greta Thunberg: The Broadsheet
By Emma HinchliffeJuly 1, 2019
Why Female CEOs Are Outnumbered by Jeffreys: Broadsheet for June 28
MPWWhy Female CEOs Are Outnumbered by Jeffreys: Broadsheet for June 28
By Claire ZillmanJune 28, 2019
Larry Nassar’s Victims Talk About the Settlement Process: Broadsheet
MPWLarry Nassar’s Victims Talk About the Settlement Process: Broadsheet
By Kristen BellstromJune 27, 2019
Have You Added She/Her/Hers to Your Email Signature?: Broadsheet
MPWHave You Added She/Her/Hers to Your Email Signature?: Broadsheet
By Kristen BellstromJune 26, 2019
It Could Take More Than a Century to Close the Computer Science Gap: Broadsheet
MPWIt Could Take More Than a Century to Close the Computer Science Gap: Broadsheet
By Kristen BellstromJune 25, 2019
Why One Diverse Candidate Isn’t Enough: Broadsheet for June 24
MPWWhy One Diverse Candidate Isn’t Enough: Broadsheet for June 24
By Kristen BellstromJune 24, 2019
To Diversity the Financial Industry, Break the Wheel: Broadsheet
MPWTo Diversity the Financial Industry, Break the Wheel: Broadsheet
By Kristen Bellstrom and Emma HinchliffeJune 21, 2019
What’s Next in Blockchain? Ask This Teenage Engineer
FinanceWhat’s Next in Blockchain? Ask This Teenage Engineer
By Natallie RochaJune 20, 2019
BREAKING UP THE WALL STREET BOYS’ CLUB rDespite progress, women still represent fewer than one in five positions in the financial services C-suite—below the national average in other sectors. A candid conversation about the economic case for diversity, achievements and struggles in pursuing it, and challenges remaining in the quest for gender parity as finance enters a new digital era.rSallie Krawcheck, Chief Executive Officer, EllevestrRaymond McGuire, Chairman, Banking, Capital Markets, and Advisory, Vice Chairman, CitigrouprPenny Pennington, Managing Partner, Edward JonesrModerator: Kristen Bellstrom, Deputy Digital Editor, FORTUNE Photography by Rebecca Greenfield/Fortune
FinanceSallie Krawcheck Wants CEOs to ‘Break the Wheel’ to Solve the Diversity Crisis
By Claire ZillmanJune 20, 2019
A Bitcoin Prosecutor-Turned-Crypto VC on Facebook’s Libra: The Broadsheet
MPWA Bitcoin Prosecutor-Turned-Crypto VC on Facebook’s Libra: The Broadsheet
By Claire Zillman and Emma HinchliffeJune 20, 2019
Women’s Sex Toy Startup Sues New York City MTA Over ‘Double Standard’ in Advertising Rules
MPWWomen’s Sex Toy Startup Sues New York City MTA Over ‘Double Standard’ in Advertising Rules
By Natallie RochaJune 19, 2019
Have We Reached the Point of #MeToo Malaise?: The Broadsheet
MPWHave We Reached the Point of #MeToo Malaise?: The Broadsheet
By Claire Zillman and Emma HinchliffeJune 19, 2019
Remembering Gloria Vanderbilt: The Broadsheet
MPWRemembering Gloria Vanderbilt: The Broadsheet
By Kristen Bellstrom and Emma HinchliffeJune 18, 2019
Investors Catch On to Plus-Size Fashion: The Broadsheet
MPWInvestors Catch On to Plus-Size Fashion: The Broadsheet
By Emma HinchliffeJune 17, 2019
Why This Venture-Backed Startup Decided to Hold Its Launch Event in Anchorage, Alaska
MPWWhy This Venture-Backed Startup Decided to Hold Its Launch Event in Anchorage, Alaska
By Emma HinchliffeJune 17, 2019
How ‘Rock Star’ Job Listings Keep Women Away: The Broadsheet
MPWHow ‘Rock Star’ Job Listings Keep Women Away: The Broadsheet
By Emma HinchliffeJune 14, 2019
We Can’t Photoshop Our Way to Diversity: The Broadsheet
MPWWe Can’t Photoshop Our Way to Diversity: The Broadsheet
By Claire Zillman and Emma HinchliffeJune 13, 2019
Is the Femtech Revolution Finally Underway?: The Broadsheet
MPWIs the Femtech Revolution Finally Underway?: The Broadsheet
By Emma Hinchliffe and Beth KowittJune 12, 2019
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
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