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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
Warren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
InvestingWarren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
By Jason MaMay 2, 2026
More MPWPage 26 of 100
TOPSHOT-TENNIS-FRA-OPEN-WOMEN
NewslettersNaomi Osaka makes her most powerful statement yet
By Claire ZillmanJune 1, 2021
  • This new qualification makes it harder for women to become Supreme Court Justices
    NewslettersThis new qualification makes it harder for women to become Supreme Court Justices
    By Kristen Bellstrom and Claire ZillmanMay 5, 2021
Female CEOs saw median pay fall 2% in 2020 despite gains
MPWFemale CEOs saw median pay fall 2% in 2020 despite gains
By Sarah Skidmore Sell and The Associated PressMay 28, 2021
The two women behind this $600 million IPO just made history
NewslettersThe two women behind this $600 million IPO just made history
By Kristen Bellstrom and Emma HinchliffeMay 28, 2021
FIGS is the first company to go public led by two female cofounders
MPWFIGS is the first company to go public led by two female cofounders
By Emma HinchliffeMay 27, 2021
Wall Street Bank CEOs Testify Virtually Before Senate Banking Committee
NewslettersCongress grills Wall Street on CEO diversity—again
By Claire Zillman and Emma HinchliffeMay 27, 2021
Top view of people walking in different directions of pattern, painted on asphalt
NewslettersWhy corporate diversity reports are not good enough
By Kristen Bellstrom and Emma HinchliffeMay 26, 2021
  • G-7 Finance Ministers and Central Bank Governors Meeting
    NewslettersWhat will Melinda Gates accomplish on her own?
    By Kristen Bellstrom and Claire ZillmanMay 4, 2021
Vienna Hofburg in the evening
NewslettersWhat does a gender-equal city look like? Vienna offers some clues
By Claire Zillman and Emma HinchliffeMay 25, 2021
Elizabeth Warren-Persist
NewslettersElizabeth Warren overcame the ‘Impossible Woman’ trap to run for president
By Emma HinchliffeMay 24, 2021
Private jets, luxury hotels—Theranos founder’s lavish lifestyle to go on trial in blockbuster case
HealthPrivate jets, luxury hotels—Theranos founder’s lavish lifestyle to go on trial in blockbuster case
By Joel Rosenblatt and BloombergMay 24, 2021
Elizabeth Warren-Persist
MPWHow Elizabeth Warren decided to run for president—despite the trap of the ‘Impossible Woman’
By Elizabeth WarrenMay 24, 2021
MPW-logo-broadsheet
NewslettersFemale founders speak out—about speaking out
By Maria Aspan and Emma HinchliffeMay 21, 2021
  • High angle view of businesswoman with baby girl writing in diary at table in creative office
    NewslettersThe empowering decision to work part-time
    By Claire ZillmanMay 3, 2021
Kohl’s is latest retailer to show shoppers are splurging again
RetailKohl’s is latest retailer to show shoppers are splurging again
By Phil WahbaMay 20, 2021
Ro CEO Zachariah Reitano and Modern Fertility co-founders Afton Vechery and Carly Leahy. Ro has acquired Modern Fertility in a deal valued at more than $225 million.
MPWHealth care startup Ro acquires Modern Fertility in a deal signaling growth in women’s health sector
By Beth KowittMay 20, 2021
the economiv impact of the pandemic on women
NewslettersCorporate America wakes up to the business case for good caregiving
By Claire Zillman and Emma HinchliffeMay 20, 2021
Working Parenthood
MPWHow a new coalition of 200 businesses could transform working parenthood
By Emma HinchliffeMay 19, 2021
Wall Street moves closer to getting another female CEO
NewslettersWall Street moves closer to getting another female CEO
By Emma HinchliffeMay 19, 2021
When a boardroom diversity push runs into cultural norms
NewslettersWhen a boardroom diversity push runs into cultural norms
By Claire Zillman and Emma HinchliffeMay 18, 2021
Renee Montgomery-WNBA
NewslettersHow Renee Montgomery pivoted from WNBA player to owner
By Emma HinchliffeMay 17, 2021
Renee Montgomery-WNBA
MPW‘It changes everything’: Renee Montgomery on being the first WNBA player to co-own her team
By Emma HinchliffeMay 17, 2021
Celebrity Sightings In New York City - September 08, 2015
NewslettersEllen DeGeneres’s cringe-worthy farewell tour
By Kristen Bellstrom and Emma HinchliffeMay 14, 2021
Key Speakers At Fortune's Most Powerful Women Conference
NewslettersWhitney Wolfe Herd says a new trend is discouraging female entrepreneurs
By Claire Zillman and Emma HinchliffeMay 13, 2021
Meet the woman at the top of this year’s list of the world’s greatest leaders
NewslettersMeet the woman at the top of this year’s list of the world’s greatest leaders
By Kristen Bellstrom and Emma HinchliffeMay 12, 2021
Pizza: Hold the Marmite per favore
MPWShe wasn’t invited to ‘pizza Fridays,’ so a judge gave her $32,000
By Chris MorrisMay 11, 2021
A woman in 9th months of pregnancy at living room.
NewslettersMore companies are offering pregnancy loss leave
By Claire Zillman and Emma HinchliffeMay 11, 2021
The April 2021 jobs report shows women are still falling behind. Janet Yellen knows why
NewslettersThe April 2021 jobs report shows women are still falling behind. Janet Yellen knows why
By Emma HinchliffeMay 10, 2021
Women Leaving Workforce
MPW165,000 women left the U.S. labor force in April, reversing a months-long trend of improving numbers
By Catarina Saraiva and BloombergMay 7, 2021
MPW-logo-broadsheet
NewslettersThis pandemic shortage is far more serious than lumber or toilet paper
By Kristen BellstromMay 7, 2021
Blurry vintage shadows silhouettes of mother and daughter walking
NewslettersBrands are realizing that Mother’s Day isn’t always a happy occasion
By Claire Zillman and Kristen BellstromMay 6, 2021
Why Parachute and Etsy let subscribers opt out of Mother’s Day marketing
MPWWhy Parachute and Etsy let subscribers opt out of Mother’s Day marketing
By Claire ZillmanMay 6, 2021
Melinda Gates has received $2 billion in stock since her divorce announcement
MPWMelinda Gates has received $2 billion in stock since her divorce announcement
By Sophie Alexander, Tom Maloney and BloombergMay 6, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
Personal Finance
Current price of oil as of May 1, 2026placeholder alt text
By Joseph HostetlerMay 1, 2026
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