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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
Warren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
InvestingWarren Buffett says markets are like a church with a casino attached, but ‘we’ve never had people in a more gambling mood than now’
By Jason MaMay 2, 2026
Interest on U.S. debt is becoming a top driver of future deficits, as the sheer size of past borrowing overwhelms the fiscal outlook 
EconomyInterest on U.S. debt is becoming a top driver of future deficits, as the sheer size of past borrowing overwhelms the fiscal outlook 
By Jason MaMay 2, 2026
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIJensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
conway
North AmericaGerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
bard
C-SuiteBard College president steps down, months after his deep ties to Jeffrey Epstein were revealed
By The Associated PressMay 2, 2026
More MPWPage 24 of 100
Companies with more women at the top fared better during the pandemic
NewslettersCompanies with more women at the top fared better during the pandemic
By Kristen Bellstrom and Emma HinchliffeJuly 14, 2021
  • MPW Next Gen 2021-HARNESSING YOUR BRANDS POWER
    ConferencesHow J.Crew’s new CEO plans to slay the discount dragon
    By Phil WahbaJune 24, 2021
Melinda Gates at the Elysee Palace in Paris
NewslettersMelinda French Gates’ Pivotal Ventures pours more money into female-focused venture fund
By Claire Zillman and Emma HinchliffeJuly 13, 2021
Melinda Gates Invests in Female Founders Fund
MPWMelinda French Gates invests in Female Founders Fund’s new $57 million fund
By Emma HinchliffeJuly 13, 2021
Clorox has changed its corporate logo to remind you it makes more than wipes
MPWClorox has changed its corporate logo to remind you it makes more than wipes
By Phil WahbaJuly 12, 2021
The lessons of Zaila Avant-garde’s spelling bee win
NewslettersThe lessons of Zaila Avant-garde’s spelling bee win
By Emma HinchliffeJuly 12, 2021
Sheryl Sandberg, Fidji Simo, and the power of women at Facebook
NewslettersSheryl Sandberg, Fidji Simo, and the power of women at Facebook
By Kristen Bellstrom and Emma HinchliffeJuly 9, 2021
  • MPW Next Gen 2021-ONE ON ONE-RECLAIMING HER POWER
    ConferencesEmily Ratajkowski on ownership, consent, and the #FreeBritney movement
    By Rachel KingJune 24, 2021
Fidji Simo-Facebook
MPWFidji Simo tapped as CEO of Instacart, shrinking the ranks of top female execs at Facebook
By Emma HinchliffeJuly 8, 2021
New York City Mayoral Candidates Join AAPI Community For Unveiling Of Chinatown Mural
NewslettersWhy can’t New York City elect a female mayor?
By Claire Zillman and Emma HinchliffeJuly 8, 2021
Commerce Sec. Raimondo: Business needs to take the women’s employment crisis more seriously—and support care infrastructure policies
MPWCommerce Sec. Raimondo: Business needs to take the women’s employment crisis more seriously—and support care infrastructure policies
By Maria AspanJuly 7, 2021
Cash in a cash register
FinanceHigher inflation is no longer hypothetical—and it has Americans worried
By Lance LambertJuly 7, 2021
Melinda Gates-Gates Foundation
MPWMelinda French Gates could leave Gates Foundation after divorce
By Emma HinchliffeJuly 7, 2021
  • MPW Next Gen 2021-EMERGING STRONGER TAPPING THE POTENTIAL OF WOMEN
    NewslettersIndra Nooyi, Symone Sanders, and Dylan Farrow share career—and life—advice
    By Emma Hinchliffe and Claire ZillmanJune 24, 2021
Backed by $20 million in donations, Nikole Hannah-Jones establishes her future at Howard
MPWBacked by $20 million in donations, Nikole Hannah-Jones establishes her future at Howard
By Haleluya Hadero, Glenn Gamboa and The Associated PressJuly 7, 2021
What Nikole Hannah-Jones’s choice can teach you about your career
NewslettersWhat Nikole Hannah-Jones’s choice can teach you about your career
By Kristen Bellstrom and Emma HinchliffeJuly 7, 2021
UNC-Chapel Hill finally offered tenure to Nikole Hannah-Jones. She chose Howard instead
MPWUNC-Chapel Hill finally offered tenure to Nikole Hannah-Jones. She chose Howard instead
By Tom Foreman Jr. and The Associated PressJuly 6, 2021
Women are missing out on workers’ newfound bargaining power
NewslettersWomen are missing out on workers’ newfound bargaining power
By Claire ZillmanJuly 6, 2021
This female founder achieved an IPO ‘first’ that has nothing to do with her gender
NewslettersThis female founder achieved an IPO ‘first’ that has nothing to do with her gender
By Emma HinchliffeJuly 2, 2021
Featured-The-New-Woman-Behind-the-Camera-Ilse-Bing-Self-Portrait-with-Leica_1931
Design Thinking‘The New Woman Behind the Camera’ celebrates how women photographers shaped the medium
By Alex ScimeccaJuly 1, 2021
‘It’s a national pride story’: Turkish e-commerce giant Hepsiburada lists on Nasdaq
MPW‘It’s a national pride story’: Turkish e-commerce giant Hepsiburada lists on Nasdaq
By Emma HinchliffeJuly 1, 2021
Bill Cosby will be released from prison. That doesn’t take away from the bravery of the women who stood up to him
NewslettersBill Cosby will be released from prison. That doesn’t take away from the bravery of the women who stood up to him
By Emma HinchliffeJuly 1, 2021
Bill Cosby’s former TV wife, now a Howard University dean, celebrates his conviction overturn
Arts & EntertainmentBill Cosby’s former TV wife, now a Howard University dean, celebrates his conviction overturn
By Sydney LakeJune 30, 2021
J.Crew Group CEO Libby Wadle
NewslettersJ.Crew CEO lays out her comeback plan
By Claire Zillman and Emma HinchliffeJune 30, 2021
Female startup CEOs took a 30% pay cut in the pandemic. Male CEOs got a raise
NewslettersFemale startup CEOs took a 30% pay cut in the pandemic. Male CEOs got a raise
By Claire Zillman and Emma HinchliffeJune 29, 2021
J.Crew Group CEO Libby Wadle
MPWJ.Crew’s CEO wants to rekindle your love for prep
By Phil WahbaJune 29, 2021
Sha'Carri Richardson pictured celebrating after winning the Women's 100 Meter final.
NewslettersOlympic trials are building excitement for Tokyo
By Emma HinchliffeJune 28, 2021
MPW Next Gen 2021-BREAKOUT SESSION-LET THERE BE CHANGE BUILDING RESPONSIBLE BUSINESSES
ConferencesWant a loyal customer base? Focus on corporate responsibility
By Danielle Bernabe and Alyssa NewcombJune 25, 2021
Women took on three times as much child care as men during the pandemic
MPWWomen took on three times as much child care as men during the pandemic
By Shera Avi-Yonah and BloombergJune 25, 2021
MPW Next Gen 2021-CONVERSATION-YOUNG ACTIVISTS SPEAK OUT
ConferencesThe pandemic and gun violence created a ‘perfect storm of tragedy’
By Nicole GoodkindJune 25, 2021
MPW Next Gen 2021-ONE ON ONE-RECLAIMING HER POWER
NewslettersBritney Spears, Emily Ratajkowski, and how women can reclaim their own narratives
By Emma Hinchliffe and Claire ZillmanJune 25, 2021
MPW Next Gen 2021-REINVENTION AND LEADERSHIP LESSONS FROM BOBBI BROWN
ConferencesBobbi Brown isn’t afraid of failure
By Amena SaadJune 24, 2021
MPW Next Gen 2021-BREAKOUT SESSION-THE POWER OF INNOVATION
ConferencesMoonshot thinking drove innovation during the pandemic in surprising ways
By Stephanie Cain and Alyssa NewcombJune 24, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
Personal Finance
Current price of oil as of May 1, 2026placeholder alt text
By Joseph HostetlerMay 1, 2026
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