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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
More MPWPage 28 of 100
Making success happen
NewslettersHow adding women executives alters ‘C-Suite thinking’
By Claire Zillman and Emma HinchliffeApril 8, 2021
  • asian student female start up working with laptop computer and notepad
    NewslettersDear Pandemic: A braintrust of female scientists is answering your every COVID question
    By Kristen Bellstrom and Claire ZillmanMarch 12, 2021
Women are playing a growing role in leading the global economy
NewslettersWomen are playing a growing role in leading the global economy
By Kristen Bellstrom and Emma HinchliffeApril 7, 2021
What’s in a name? Ask Thandiwe Newton
NewslettersWhat’s in a name? Ask Thandiwe Newton
By Kristen Bellstrom and Emma HinchliffeApril 6, 2021
‘Equal pay’ won’t be truly equal until fertility care is covered
Commentary‘Equal pay’ won’t be truly equal until fertility care is covered
By Tammy SunApril 5, 2021
Inside the cultural reckoning at McDonald’s
NewslettersInside the cultural reckoning at McDonald’s
By Emma HinchliffeApril 5, 2021
Women in construction could get a big boost from Biden’s infrastructure plan
MPWWomen in construction could get a big boost from Biden’s infrastructure plan
By Marie SolisApril 2, 2021
  • Ulta Beauty’s CEO will step down, thinning the ranks of women CEOs in the Fortune 500
    MPWUlta Beauty’s CEO will step down, thinning the ranks of women CEOs in the Fortune 500
    By Phil WahbaMarch 11, 2021
Meet the women working to fix Pennsylvania’s vaccine rollout
NewslettersMeet the women working to fix Pennsylvania’s vaccine rollout
By Kristen Bellstrom, Emma Hinchliffe and Maria AspanApril 2, 2021
Clevr-Blends-meghan-markle-featured
MPWHere’s what it’s like when Meghan, the Duchess of Sussex, invests in your startup
By Emma HinchliffeApril 2, 2021
Apple Inc. Launches HomePod Speaker In Stores
Newsletters‘Siri, change your voice to a man’s’
By Claire Zillman and Emma HinchliffeApril 1, 2021
Martha-Stewart-Q&A-portrait
MPWHow Martha Stewart became America’s first female self-made billionaire: ‘I was lucky, and I was smart’
By Emma HinchliffeApril 1, 2021
How the LinkedIn job title ‘stay-at-home mom’ can help women get back to work
NewslettersHow the LinkedIn job title ‘stay-at-home mom’ can help women get back to work
By Emma Hinchliffe and Claire ZillmanMarch 31, 2021
  • Women are angry about the impact of the pandemic. Could their rage change politics?
    NewslettersWomen are angry about the impact of the pandemic. Could their rage change politics?
    By Kristen Bellstrom and Claire ZillmanMarch 11, 2021
A protester speaks through a megaphone to the crowd at
MPWThe wait for gender parity just got a generation longer
By Claire ZillmanMarch 31, 2021
Making success happen
NewslettersRemote work may kill male employees’ schmoozing advantage
By Claire Zillman and Emma HinchliffeMarch 30, 2021
LinkedIn is adding ‘stay-at-home mom’ and more caretaker titles, as 2.3 million women leave the workforce
MPWLinkedIn is adding ‘stay-at-home mom’ and more caretaker titles, as 2.3 million women leave the workforce
By Maria AspanMarch 30, 2021
McDonald's--Desiree-Ralls-Morrison-General-Council
RetailExclusive: McDonald’s hires new general counsel
By Beth KowittMarch 29, 2021
Stitch Fix Co-Founder Katrina Lake Interview
NewslettersHow Stitch Fix CEO Katrina Lake learned to think big
By Emma HinchliffeMarch 29, 2021
Katrina Lake, CEO, Stitch at Brainstorm Tech 2019.
MPWStitch Fix relied on flexibility to ride out the pandemic. CEO Katrina Lake says those changes are here to stay
By Emma HinchliffeMarch 29, 2021
Asian American business leaders speak out about AAPI hate and the Atlanta attack
NewslettersAsian American business leaders speak out about AAPI hate and the Atlanta attack
By Michal Lev-Ram and Emma HinchliffeMarch 26, 2021
Prime Minister Jacinda Ardern Attends Events In Wellington
NewslettersNew Zealand considers a new kind of parental benefit: bereavement leave for miscarriages
By Claire Zillman and Emma HinchliffeMarch 25, 2021
How the pandemic is derailing the fight for equal pay
NewslettersHow the pandemic is derailing the fight for equal pay
By Kristen Bellstrom and Emma HinchliffeMarch 24, 2021
This Equal Pay Day, fight for the Black women and Latinas hit hardest by the pandemic
MPWThis Equal Pay Day, fight for the Black women and Latinas hit hardest by the pandemic
By Rachel Thomas and Stacy Brown-PhilpotMarch 24, 2021
The gender pay gap will likely shrink in 2022. Here’s why that’s bad news
MPWThe gender pay gap will likely shrink in 2022. Here’s why that’s bad news
By Emma HinchliffeMarch 24, 2021
Mercer vs South Carolina
NewslettersWeight rooms, swag, and the ‘March Madness’ brand: How the NCAA is shortchanging women’s basketball
By Claire Zillman and Emma HinchliffeMarch 23, 2021
How a diverse cabinet can push for policies that benefit women
NewslettersHow a diverse cabinet can push for policies that benefit women
By Emma HinchliffeMarch 22, 2021
Biden Ramps Up Covid Fight With Orders Nixing Trump Policies
NewslettersBiden administration husbands are redefining what it means to be a political spouse
By Claire Zillman and Emma HinchliffeMarch 19, 2021
Race, gender, and the Atlanta spa shooting
NewslettersRace, gender, and the Atlanta spa shooting
By Kristen Bellstrom and Emma HinchliffeMarch 18, 2021
JP Morgan Logo In NY
NewslettersFrom ‘chairman’ to ‘chair’: J.P. Morgan’s bylaws get a gender-neutral update
By Claire ZillmanMarch 17, 2021
Met Police Criticised Over Response To Sarah Everard Vigil
Newsletters‘Enough is enough:’ Violence against women sparks protests—from the U.K. to Australia
By Claire Zillman and Emma HinchliffeMarch 16, 2021
Can Karen Lynch vaccinate America?
NewslettersCan Karen Lynch vaccinate America?
By Emma Hinchliffe and Claire ZillmanMarch 15, 2021
Karen Lynch got the big job at CVS. Now comes the big challenge: Vaccinate America
MPWKaren Lynch got the big job at CVS. Now comes the big challenge: Vaccinate America
By Emma HinchliffeMarch 15, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
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