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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
More MPWPage 29 of 100
asian student female start up working with laptop computer and notepad
NewslettersDear Pandemic: A braintrust of female scientists is answering your every COVID question
By Kristen Bellstrom and Claire ZillmanMarch 12, 2021
  • US-NYC-FEATURE
    MPWGlassdoor will now break out its ratings by race and gender
    By BloombergFebruary 18, 2021
Ulta Beauty’s CEO will step down, thinning the ranks of women CEOs in the Fortune 500
MPWUlta Beauty’s CEO will step down, thinning the ranks of women CEOs in the Fortune 500
By Phil WahbaMarch 11, 2021
Women are angry about the impact of the pandemic. Could their rage change politics?
NewslettersWomen are angry about the impact of the pandemic. Could their rage change politics?
By Kristen Bellstrom and Claire ZillmanMarch 11, 2021
Hulu's "High Fidelity" New York Premiere
NewslettersWatch out Oprah. Supermodels on Instagram are hosting a new kind of book club
By Kristen Bellstrom and Claire ZillmanMarch 10, 2021
There are signs the White House Gender Policy Council may have teeth
NewslettersThere are signs the White House Gender Policy Council may have teeth
By Kristen Bellstrom and Emma HinchliffeMarch 9, 2021
The world’s most gender-diverse corporation credits childcare as its key to success
FinanceThe world’s most gender-diverse corporation credits childcare as its key to success
By Ott Ummelas, Kati Pohjanpalo and BloombergMarch 8, 2021
  • Could ‘returnships’ for moms who’ve left the workforce help solve women’s economic crisis?
    MPWCould ‘returnships’ for moms who’ve left the workforce help solve women’s economic crisis?
    By Maria AspanFebruary 17, 2021
Oprah With Meghan And Harry: A CBS Primetime Special
MPWMeghan and Harry’s Oprah interview suggests that even Buckingham Palace has an HR problem
By Claire ZillmanMarch 8, 2021
Billionaire philanthropist MacKenzie Scott marries Seattle school teacher
TechBillionaire philanthropist MacKenzie Scott marries Seattle school teacher
By Erin McClam, Yueqi Yang and BloombergMarch 8, 2021
‘We are backsliding.’ There are now fewer women in rising management roles than there were in 2019
Newsletters‘We are backsliding.’ There are now fewer women in rising management roles than there were in 2019
By Katherine Dunn and Alan MurrayMarch 8, 2021
Meghan, the Duchess of Sussex, gets her voice back
NewslettersMeghan, the Duchess of Sussex, gets her voice back
By Emma HinchliffeMarch 8, 2021
How to fix the COVID-damaged pipeline for women in leadership
CommentaryHow to fix the COVID-damaged pipeline for women in leadership
By Bridget van KralingenMarch 8, 2021
  • Tokyo 2020 narrows in on female barrier-breaker as next Olympics chief
    NewslettersTokyo 2020 narrows in on female barrier-breaker as next Olympics chief
    By Claire Zillman and Emma HinchliffeFebruary 17, 2021
HBCUs are nurturing corporate America’s most effective female leaders
NewslettersHBCUs are nurturing corporate America’s most effective female leaders
By Emma Hinchliffe and Beth KowittMarch 5, 2021
Key Speakers At Fortune's Most Powerful Women Summit
NewslettersNetflix pledges $5 million to train and mentor female filmmakers
By Claire Zillman and Emma HinchliffeMarch 4, 2021
Women in the workplace
FinanceEU considering pay transparency rules to help close gender pay gap
By Aoife White and BloombergMarch 4, 2021
Women direct 23% of Netflix films. Now the company is spending $5 million to boost that number
MPWWomen direct 23% of Netflix films. Now the company is spending $5 million to boost that number
By Emma HinchliffeMarch 4, 2021
Kohl’s CEO gets small assist in fight with activists, thanks to Amazon partnership
RetailKohl’s CEO gets small assist in fight with activists, thanks to Amazon partnership
By Phil WahbaMarch 3, 2021
Jenni Kayne Fall 2007 - Front Row
NewslettersWill the Olsen twins’ fashion label survive the pandemic?
By Kristen Bellstrom and Emma HinchliffeMarch 3, 2021
Mother Holding Newborn's Tiny Foot
NewslettersFrida’s Golden Globes ad about breastfeeding is a much-needed reality check
By Claire Zillman and Emma HinchliffeMarch 2, 2021
The all-male board is alive and well for private companies
NewslettersThe all-male board is alive and well for private companies
By Emma HinchliffeMarch 1, 2021
49% of late-stage private company boards are still all-male
MPW49% of late-stage private company boards are still all-male
By Emma HinchliffeMarch 1, 2021
The Fortune 500 gets its third-ever Black female CEO
NewslettersThe Fortune 500 gets its third-ever Black female CEO
By Claire Zillman and Emma HinchliffeFebruary 26, 2021
Best Buy’s incredible 2020 online sales are bad news for its store employees
RetailBest Buy’s incredible 2020 online sales are bad news for its store employees
By Phil WahbaFebruary 25, 2021
Thasunda Brown Duckett will become the second Black female CEO currently in the Fortune 500
MPWThasunda Brown Duckett will become the second Black female CEO currently in the Fortune 500
By Emma HinchliffeFebruary 25, 2021
Sexism in economics has implications far beyond academia
NewslettersSexism in economics has implications far beyond academia
By Kristen Bellstrom and Emma HinchliffeFebruary 25, 2021
What keeps Martha Stewart relevant?
NewslettersWhat keeps Martha Stewart relevant?
By Kristen Bellstrom and Emma HinchliffeFebruary 24, 2021
Silhouette of business people leaning on table in conference room
NewslettersThe all-male board is almost dead among major U.S. IPOs
By Claire Zillman and Emma HinchliffeFebruary 23, 2021
Kohl’s CEO is facing a rough ride with activist investors
RetailKohl’s CEO is facing a rough ride with activist investors
By Phil WahbaFebruary 22, 2021
Naomi Osaka, Michelle Wie West, and the strength of female athletes
NewslettersNaomi Osaka, Michelle Wie West, and the strength of female athletes
By Emma HinchliffeFebruary 22, 2021
How to gather with purpose in 2021
NewslettersHow to gather with purpose in 2021
By Michal Lev-Ram and Emma HinchliffeFebruary 19, 2021
Woman carrying laptop, purse and reusable coffee cup to work
NewslettersCan ‘returnships’ help companies hire back millions of working moms?
By Maria Aspan and Emma HinchliffeFebruary 18, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheeseplaceholder alt text
By Catherina GioinoMay 1, 2026
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