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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
More MPWPage 31 of 100
Entertainment & Tourism Industries In New York City Struggle Under Pandemic Restrictions
NewslettersWorking women are in crisis—how 3 companies are trying to help
By Claire Zillman and Emma HinchliffeJanuary 29, 2021
  • A baby formula startup and the power of failing
    NewslettersA baby formula startup and the power of failing
    By Kristen Bellstrom and Emma HinchliffeJanuary 5, 2021
The pandemic has derailed women’s careers and livelihoods. Is America giving up on them?
MagazineThe pandemic has derailed women’s careers and livelihoods. Is America giving up on them?
By Maria Aspan and Emma HinchliffeJanuary 29, 2021
Amanda Gorman will bring poetry—and politics—to the Super Bowl
NewslettersAmanda Gorman will bring poetry—and politics—to the Super Bowl
By Kristen Bellstrom and Emma HinchliffeJanuary 28, 2021
us-shareholder-economy-starbucks
Newsletters‘An operator:’ What to know about Roz Brewer, Walgreens’ new CEO
By Claire Zillman and Emma HinchliffeJanuary 27, 2021
us-shareholder-economy-starbucks
MPWNew Walgreens CEO Roz Brewer will be the only Black woman chief executive in Fortune 500
By Claire Zillman and Beth KowittJanuary 26, 2021
Biden’s Department of Defense makes its mark on gender issues
NewslettersBiden’s Department of Defense makes its mark on gender issues
By Emma HinchliffeJanuary 26, 2021
  • Bobbie-Baby-Formula-Product-Featured-Image
    MPWThis startup tried to disrupt infant formula—and ended up with an FDA recall. Here’s how it bounced back
    By Emma HinchliffeJanuary 4, 2021
Janet Yellen wins confirmation to become U.S. Treasury Secretary
FinanceJanet Yellen wins confirmation to become U.S. Treasury Secretary
By Saleha Mohsin, Christopher Condon, Erik Wasson and BloombergJanuary 26, 2021
Why won’t men wear their masks over their noses?
NewslettersWhy won’t men wear their masks over their noses?
By Emma HinchliffeJanuary 25, 2021
Citigroup closes its gender pay gap ever so slightly
NewslettersCitigroup closes its gender pay gap ever so slightly
By Claire Zillman and Emma HinchliffeJanuary 22, 2021
US-POLITICS-INAUGURATION
NewslettersFor Kamala Harris, questions about legacy start now
By Claire Zillman and Emma HinchliffeJanuary 21, 2021
Kamala Harris makes history
NewslettersKamala Harris makes history
By Kristen Bellstrom and Emma HinchliffeJanuary 20, 2021
  • 2021 is here. Will working women recover this year?
    Newsletters2021 is here. Will working women recover this year?
    By Emma HinchliffeJanuary 4, 2021
Kamala Harris could make even more history—as the Senate’s tiebreaker
MPWKamala Harris could make even more history—as the Senate’s tiebreaker
By Emma HinchliffeJanuary 20, 2021
Key Speakers At Fortune's Most Powerful Women Conference
NewslettersBumble’s female-forward IPO
By Claire ZillmanJanuary 19, 2021
Inside The Beijing International Automotive Exhibition
NewslettersOne of tech’s most powerful women wants to modernize your book club
By Claire Zillman and Emma HinchliffeJanuary 15, 2021
Padmasree Warrior-Social-Network
MPWCan former Cisco CTO Padmasree Warrior build a better social network for book lovers?
By Maria AspanJanuary 14, 2021
VetsAid Charity Benefit Concert
NewslettersSen. Tammy Duckworth on watching rioters wave the American flag while attacking the Capitol
By Emma Hinchliffe and Kristen BellstromJanuary 14, 2021
Sen. Tammy Duckworth’s experiences as a soldier and wheelchair user shaped her response to the Capitol riots
MPWSen. Tammy Duckworth’s experiences as a soldier and wheelchair user shaped her response to the Capitol riots
By Emma HinchliffeJanuary 14, 2021
Web Summit 2018 - Day 1
NewslettersApple follows up on its racial equity pledge
By Claire Zillman and Emma HinchliffeJanuary 13, 2021
Apple reveals how it will spend the $100 million it pledged in June toward racial equity
TechApple reveals how it will spend the $100 million it pledged in June toward racial equity
By Michal Lev-RamJanuary 13, 2021
Transgender workers and the unexpected upside of WFH
NewslettersTransgender workers and the unexpected upside of WFH
By Kristen Bellstrom, Emma Hinchliffe and Claire ZillmanJanuary 12, 2021
Of all the jobs the U.S. workforce lost in December, 100% belonged to women
NewslettersOf all the jobs the U.S. workforce lost in December, 100% belonged to women
By Emma HinchliffeJanuary 11, 2021
Backed by Chelsea Clinton’s venture capital fund, this startup aims to make having cancer less lonely
HealthBacked by Chelsea Clinton’s venture capital fund, this startup aims to make having cancer less lonely
By Rachel KingJanuary 11, 2021
Vice President-Elect Kamala Harris Campaigns For GA Democratic Senate Candidates
MPWKamala Harris team says it was blindsided by informal image on ‘Vogue’ cover
By The Associated PressJanuary 10, 2021
Marcella-Nunez-Smith
PoliticsBiden’s health-equity adviser on her approach to addressing the politicization of COVID and misinformation
By Maria AspanJanuary 9, 2021
Women accounted for 100% of the 140,000 jobs shed by the U.S. economy in December
MPWWomen accounted for 100% of the 140,000 jobs shed by the U.S. economy in December
By Maria AspanJanuary 8, 2021
More than half the money she’s raised for her startup is from Black investors—and that’s by design
NewslettersMore than half the money she’s raised for her startup is from Black investors—and that’s by design
By Claire Zillman and Emma HinchliffeJanuary 8, 2021
Biden taps Rhode Island Governor Gina Raimondo as Commerce Secretary
PoliticsBiden taps Rhode Island Governor Gina Raimondo as Commerce Secretary
By Jennifer Epstein, Jenny Leonard and BloombergJanuary 7, 2021
Finding bright spots amid a dark day for the U.S.
NewslettersFinding bright spots amid a dark day for the U.S.
By Kristen Bellstrom and Emma HinchliffeJanuary 7, 2021
Melania Trump’s chief of staff quits after Trump supporters storm the Capitol
PoliticsMelania Trump’s chief of staff quits after Trump supporters storm the Capitol
By The Associated PressJanuary 6, 2021
Vice President-Elect Kamala Harris Campaigns For GA Democratic Senate Candidates
NewslettersGeorgia election results could reshape Kamala Harris’s vice presidency
By Claire Zillman and Emma HinchliffeJanuary 6, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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