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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
blake
CommentaryI spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
happiness
EconomyAmerica got rich and got sad. A top economist says 2020 broke something that hasn’t healed
By Nick LichtenbergMay 3, 2026
Donald Trump
EconomyThe US is in a league of its own when it comes to its debt burden, as rating agencies bemoan ‘long-running deterioration’ in fiscal governance
By Tristan BoveMay 3, 2026
Two female college roommates study together in the dorm
SuccessTrump wants to cut federal loans from college programs that don’t pay off. College cosmetology, fine arts, and music programs are at risk
By Preston ForeMay 3, 2026
president donald trump
PoliticsA $20B battleship the U.S. abandoned after WWII is back in Trump’s $1.5T defense budget. Experts say modern missiles will easily destroy it
By Jake AngeloMay 3, 2026
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
More MPWPage 32 of 100
A baby formula startup and the power of failing
NewslettersA baby formula startup and the power of failing
By Kristen Bellstrom and Emma HinchliffeJanuary 5, 2021
  • Are female founders being unfairly targeted?
    NewslettersAre female founders being unfairly targeted?
    By Maria Aspan and Emma HinchliffeDecember 3, 2020
Bobbie-Baby-Formula-Product-Featured-Image
MPWThis startup tried to disrupt infant formula—and ended up with an FDA recall. Here’s how it bounced back
By Emma HinchliffeJanuary 4, 2021
2021 is here. Will working women recover this year?
Newsletters2021 is here. Will working women recover this year?
By Emma HinchliffeJanuary 4, 2021
Working Women 2021 Predictions
MPWWill working women recover in 2021? Six experts share their predictions
By Emma HinchliffeDecember 28, 2020
Celebration in Florida over Bidenâs win
NewslettersThe Broadsheet’s 2020 Year in Review
By Claire Zillman and Emma HinchliffeDecember 18, 2020
‘There simply isn’t the trust’: The fight to overcome vaccine skepticism in the Black community
Health‘There simply isn’t the trust’: The fight to overcome vaccine skepticism in the Black community
By Maria AspanDecember 17, 2020
  • Female founders under fire: Are women in the startup world being unfairly targeted?
    MagazineFemale founders under fire: Are women in the startup world being unfairly targeted?
    By Maria AspanDecember 3, 2020
How to close the gender investing confidence gap
NewslettersHow to close the gender investing confidence gap
By Kristen Bellstrom and Emma HinchliffeDecember 17, 2020
Why wealthy women of color are more confident investors than their white female peers
MPWWhy wealthy women of color are more confident investors than their white female peers
By Emma HinchliffeDecember 17, 2020
MacKenzie Scott acknowledges what so few rich people are willing to say
NewslettersMacKenzie Scott acknowledges what so few rich people are willing to say
By Claire Zillman and Emma HinchliffeDecember 16, 2020
Prince Harry and Meghan sign multiyear podcasting deal with Spotify
TechPrince Harry and Meghan sign multiyear podcasting deal with Spotify
By Lucas Shaw and BloombergDecember 15, 2020
MacKenzie Scott is giving away her $60 billion fortune at a record pace
MPWMacKenzie Scott is giving away her $60 billion fortune at a record pace
By Sophie Alexander, Ben Steverman and BloombergDecember 15, 2020
  • Why the power to change the female-founder double standard rests with VCs
    MPWWhy the power to change the female-founder double standard rests with VCs
    By Maria AspanDecember 3, 2020
How to make mental health care more accessible to women
NewslettersHow to make mental health care more accessible to women
By Kristen Bellstrom, Emma Hinchliffe and Michal Lev-RamDecember 15, 2020
Workit Health, a digital rehab startup, raises $12 million
TechWorkit Health, a digital rehab startup, raises $12 million
By Michal Lev-RamDecember 15, 2020
Former White House insiders on Biden’s 4 biggest day one priorities
ConferencesFormer White House insiders on Biden’s 4 biggest day one priorities
By Kristen BellstromDecember 14, 2020
Will there be a Dr. in the White House? Absolutely
NewslettersWill there be a Dr. in the White House? Absolutely
By Emma HinchliffeDecember 14, 2020
Exclusive: Meghan, The Duchess of Sussex, makes her debut as a startup investor
MPWExclusive: Meghan, The Duchess of Sussex, makes her debut as a startup investor
By Emma HinchliffeDecember 14, 2020
U.K.-China relations are at a critical point. Here’s what Britain’s new Ambassador to China is prioritizing
MPWU.K.-China relations are at a critical point. Here’s what Britain’s new Ambassador to China is prioritizing
By Naomi Xu ElegantDecember 12, 2020
BET Presents The 51st NAACP Image Awards - Show
NewslettersWhy Tiffany Haddish turned down the Grammys
By Claire Zillman and Emma HinchliffeDecember 11, 2020
Twitch announces new rules to curb sexual harassment
NewslettersTwitch announces new rules to curb sexual harassment
By Kristen Bellstrom and Emma HinchliffeDecember 10, 2020
Why this organic-food founder is trying to clean up the diaper business
MPWWhy this organic-food founder is trying to clean up the diaper business
By Maria AspanDecember 10, 2020
Starbucks names Mellody Hobson as board chair in push to diversify company leadership
MPWStarbucks names Mellody Hobson as board chair in push to diversify company leadership
By Edward Ludlow, Jonathan Roeder and BloombergDecember 9, 2020
Barbara-Kavovit
NewslettersThe ‘triumph’ of dismantling Harvey Weinstein’s old company office
By Claire Zillman and Emma HinchliffeDecember 9, 2020
Barbara-Kavovit
MPW‘I’ve had a lot of Harveys in my life’: Meet the female construction company owner who demolished the Weinstein Company’s old office
By Emma HinchliffeDecember 9, 2020
Restaurant workers say the pandemic has brought fewer tips and more sexual harassment
NewslettersRestaurant workers say the pandemic has brought fewer tips and more sexual harassment
By Kristen Bellstrom and Emma HinchliffeDecember 8, 2020
The Fortune-State Department Global Women’s Mentoring Partnership goes virtual
NewslettersThe Fortune-State Department Global Women’s Mentoring Partnership goes virtual
By Emma HinchliffeDecember 7, 2020
One million text messages and betting on green hydrogen: A Q&A with Fortescue Metals CEO Elizabeth Gaines
MPWOne million text messages and betting on green hydrogen: A Q&A with Fortescue Metals CEO Elizabeth Gaines
By Erika FryDecember 7, 2020
Why Mastercard is publicly trying to fix its gender and racial pay gaps
MPWWhy Mastercard is publicly trying to fix its gender and racial pay gaps
By Maria AspanDecember 6, 2020
How Ulta Beauty is using tech to spur in-store shopping during the pandemic
RetailHow Ulta Beauty is using tech to spur in-store shopping during the pandemic
By Phil WahbaDecember 4, 2020
Bill And Melinda Gates Foundation Co-Chair Melinda Gates Interview
NewslettersMelinda Gates calls for a caregiving ‘czar’
By Claire Zillman and Emma HinchliffeDecember 4, 2020
Photo of Timnit Gebru.
TechGoogle ethics researcher’s departure renews worries the company is silencing whistleblowers
By Jeremy KahnDecember 3, 2020
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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