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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
The Diary of a CEO founder Steven Bartlett
SuccessDiary of a CEO founder says he hired someone with ‘zero’ work experience because she ‘thanked the security guard by name’ before the interview
By Emma BurleighMay 3, 2026
America’s twin scarcities: The 4-million-unit shortage in both housing and childcare is breaking families
Real EstateAmerica’s twin scarcities: The 4-million-unit shortage in both housing and childcare is breaking families
By Sydney LakeMay 3, 2026
Sam Altman speaks into a microphone
AISam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
blake
CommentaryI spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
happiness
EconomyAmerica got rich and got sad. A top economist says 2020 broke something that hasn’t healed
By Nick LichtenbergMay 3, 2026
Donald Trump
EconomyThe US is in a league of its own when it comes to its debt burden, as rating agencies bemoan ‘long-running deterioration’ in fiscal governance
By Tristan BoveMay 3, 2026
Two female college roommates study together in the dorm
SuccessTrump wants to cut federal loans from college programs that don’t pay off. College cosmetology, fine arts, and music programs are at risk
By Preston ForeMay 3, 2026
president donald trump
PoliticsA $20B battleship the U.S. abandoned after WWII is back in Trump’s $1.5T defense budget. Experts say modern missiles will easily destroy it
By Jake AngeloMay 3, 2026
More MPWPage 34 of 100
Democratic Presidential Nominee Joe Biden Gives Public Health Briefing In Wilmington
NewslettersThe 5 women on Joe Biden’s coronavirus task force
By Claire Zillman and Emma HinchliffeNovember 10, 2020
  • How Alicia Boler Davis helped guide Amazon through the pandemic
    NewslettersHow Alicia Boler Davis helped guide Amazon through the pandemic
    By Kristen Bellstrom and Emma HinchliffeOctober 22, 2020
Michelle Wie West on her golf comeback plan: I want my daughter to see me play
MPWMichelle Wie West on her golf comeback plan: I want my daughter to see me play
By Emma HinchliffeNovember 10, 2020
Who is Lael Brainard? What to know about Biden’s likely pick for Treasury Secretary
PoliticsWho is Lael Brainard? What to know about Biden’s likely pick for Treasury Secretary
By Emma HinchliffeNovember 9, 2020
Biden unveils COVID-19 task force that is 38% female and 69% underrepresented minority
PoliticsBiden unveils COVID-19 task force that is 38% female and 69% underrepresented minority
By Maria AspanNovember 9, 2020
Kamala Harris makes history
NewslettersKamala Harris makes history
By Emma HinchliffeNovember 9, 2020
Black women put Kamala Harris in the White House. Here’s how they feel about making history
MPWBlack women put Kamala Harris in the White House. Here’s how they feel about making history
By Emma HinchliffeNovember 8, 2020
  • MPW-International-2020-01-Emma-Walmsley
    NewslettersIntroducing Fortune’s 2020 Most Powerful Women International list
    By Claire Zillman, Erika Fry and Emma HinchliffeOctober 21, 2020
Kamala-Harris-AP_20308150822407
MPW15 women who paved the way for Kamala Harris
By Emma Hinchliffe and Alex ScimeccaNovember 7, 2020
Kamala Harris-First Woman VP
PoliticsKamala Harris elected the first female vice president of the U.S.
By The Associated PressNovember 7, 2020
How Stacey Abrams and other Georgia activists laid the groundwork for 2020
PoliticsHow Stacey Abrams and other Georgia activists laid the groundwork for 2020
By Emma HinchliffeNovember 6, 2020
Stacey Abrams-Featured
NewslettersHow Stacey Abrams helped turn Georgia blue for Biden
By Kristen Bellstrom and Emma HinchliffeNovember 6, 2020
From ice cream to Zoom screenings: How female filmmakers are getting their work seen in the pandemic
MPWFrom ice cream to Zoom screenings: How female filmmakers are getting their work seen in the pandemic
By Michal Lev-RamNovember 6, 2020
  • How Clorox’s new CEO plans to turn disinfectant wipes into future wins
    MPWHow Clorox’s new CEO plans to turn disinfectant wipes into future wins
    By Phil WahbaOctober 21, 2020
Election Firsts 2020-Cori Bush
PoliticsThese are the historic ‘firsts’ from the 2020 election you may have missed
By Emma HinchliffeNovember 5, 2020
Florida Politics
Newsletters2020 elections mark another ‘Year of the Woman’—this time for Republicans
By Claire Zillman and Emma HinchliffeNovember 5, 2020
How women fared in the 2020 election—so far
NewslettersHow women fared in the 2020 election—so far
By Kristen Bellstrom, Claire Zillman and Emma HinchliffeNovember 4, 2020
Broadsheet election day newsletter
Newsletters‘The world depends on us for the answer:’ How Sally Buzbee’s AP team will call the election
By Claire Zillman and Emma HinchliffeNovember 3, 2020
Cecile Richards: ‘Women will decide this election’
NewslettersCecile Richards: ‘Women will decide this election’
By Emma HinchliffeNovember 2, 2020
What role would Kamala Harris play in a Biden administration?
PoliticsWhat role would Kamala Harris play in a Biden administration?
By Emma HinchliffeNovember 1, 2020
President Trump and the rise of toxic masculinity politics
NewslettersPresident Trump and the rise of toxic masculinity politics
By Kristen Bellstrom and Emma HinchliffeOctober 30, 2020
‘Emotional’ purchases and splurges on fun handbags mitigate sales declines at Kate Spade and Coach
MPW‘Emotional’ purchases and splurges on fun handbags mitigate sales declines at Kate Spade and Coach
By Phil WahbaOctober 29, 2020
America Ferrera: Latinas are essential members of society—and deserve equal pay
NewslettersAmerica Ferrera: Latinas are essential members of society—and deserve equal pay
By Emma Hinchliffe and Claire ZillmanOctober 29, 2020
Alibaba Hosts Global Women Entrepreneurs Conference In Hangzhou
MPWAlibaba’s first HR head is about to get $5 billion richer
By Venus Feng and BloombergOctober 29, 2020
America Ferrera: Latinas are essential. Pay us.
CommentaryAmerica Ferrera: Latinas are essential. Pay us.
By America FerreraOctober 29, 2020
The pandemic is creating an ambition gap among working women
NewslettersThe pandemic is creating an ambition gap among working women
By Kristen Bellstrom and Emma HinchliffeOctober 28, 2020
Joanne_Crevoiserat-Tapestry
RetailThe Fortune 500 gains female CEO as Coach owner Tapestry gives its interim chief the top job
By Phil WahbaOctober 27, 2020
Sonia Syngal is trying to build The Gap into a bolder brand
NewslettersSonia Syngal is trying to build The Gap into a bolder brand
By Claire Zillman and Emma HinchliffeOctober 27, 2020
Gloria Steinem on what Amy Coney Barrett’s confirmation would mean
NewslettersGloria Steinem on what Amy Coney Barrett’s confirmation would mean
By Emma HinchliffeOctober 26, 2020
Gloria Steinem: ‘I’ve never seen this much activism in my life’
MPWGloria Steinem: ‘I’ve never seen this much activism in my life’
By Emma HinchliffeOctober 26, 2020
Menopause is a $600 billion opportunity, report finds
MPWMenopause is a $600 billion opportunity, report finds
By Emma HinchliffeOctober 26, 2020
How CEO Carol Tomé reset focus at UPS
NewslettersHow CEO Carol Tomé reset focus at UPS
By Kristen Bellstrom and Emma HinchliffeOctober 23, 2020
Living with uncertainty: How leaders at American Airlines, Salesforce, Slack, and Diageo are moving past crisis mode
MPWLiving with uncertainty: How leaders at American Airlines, Salesforce, Slack, and Diageo are moving past crisis mode
By Maria AspanOctober 22, 2020
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it inplaceholder alt text
By Katica RoyMay 2, 2026
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