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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
The Diary of a CEO founder Steven Bartlett
SuccessDiary of a CEO founder says he hired someone with ‘zero’ work experience because she ‘thanked the security guard by name’ before the interview
By Emma BurleighMay 3, 2026
America’s twin scarcities: The 4-million-unit shortage in both housing and childcare is breaking families
Real EstateAmerica’s twin scarcities: The 4-million-unit shortage in both housing and childcare is breaking families
By Sydney LakeMay 3, 2026
Sam Altman speaks into a microphone
AISam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
blake
CommentaryI spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
happiness
EconomyAmerica got rich and got sad. A top economist says 2020 broke something that hasn’t healed
By Nick LichtenbergMay 3, 2026
Donald Trump
EconomyThe US is in a league of its own when it comes to its debt burden, as rating agencies bemoan ‘long-running deterioration’ in fiscal governance
By Tristan BoveMay 3, 2026
Two female college roommates study together in the dorm
SuccessTrump wants to cut federal loans from college programs that don’t pay off. College cosmetology, fine arts, and music programs are at risk
By Preston ForeMay 3, 2026
president donald trump
PoliticsA $20B battleship the U.S. abandoned after WWII is back in Trump’s $1.5T defense budget. Experts say modern missiles will easily destroy it
By Jake AngeloMay 3, 2026
More MPWPage 35 of 100
How Alicia Boler Davis helped guide Amazon through the pandemic
NewslettersHow Alicia Boler Davis helped guide Amazon through the pandemic
By Kristen Bellstrom and Emma HinchliffeOctober 22, 2020
  • Sheryl Sandberg: Companies can’t risk losing their best women leaders
    NewslettersSheryl Sandberg: Companies can’t risk losing their best women leaders
    By Emma HinchliffeOctober 9, 2020
MPW-International-2020-01-Emma-Walmsley
NewslettersIntroducing Fortune’s 2020 Most Powerful Women International list
By Claire Zillman, Erika Fry and Emma HinchliffeOctober 21, 2020
How Clorox’s new CEO plans to turn disinfectant wipes into future wins
MPWHow Clorox’s new CEO plans to turn disinfectant wipes into future wins
By Phil WahbaOctober 21, 2020
Jane Fraser’s two-pronged approach to becoming Citi’s next CEO
NewslettersJane Fraser’s two-pronged approach to becoming Citi’s next CEO
By Claire Zillman and Emma HinchliffeOctober 20, 2020
Kohl’s bets on more activewear, fewer store brands to finally get back to growth
RetailKohl’s bets on more activewear, fewer store brands to finally get back to growth
By Phil WahbaOctober 20, 2020
Chelsea Clinton’s venture capital firm ramps up
MPWChelsea Clinton’s venture capital firm ramps up
By Emma HinchliffeOctober 20, 2020
  • Sheryl Sandberg: Senior-level women are leaving the workforce. If businesses don’t act, we’ll lose our best leaders
    CommentarySheryl Sandberg: Senior-level women are leaving the workforce. If businesses don’t act, we’ll lose our best leaders
    By Sheryl Sandberg and Rachel ThomasOctober 9, 2020
Introducing Fortune’s 2020 Most Powerful Women
NewslettersIntroducing Fortune’s 2020 Most Powerful Women
By Kristen Bellstrom, Emma Hinchliffe and Beth KowittOctober 19, 2020
Ones to watch: These executives could be the next to land on the Most Powerful Women list
MagazineOnes to watch: These executives could be the next to land on the Most Powerful Women list
By Fortune EditorsOctober 19, 2020
This ace engineer powered Amazon through the COVID crisis
MagazineThis ace engineer powered Amazon through the COVID crisis
By Aaron PressmanOctober 19, 2020
How Fortune ranks business’s Most Powerful Women in the COVID era
MagazineHow Fortune ranks business’s Most Powerful Women in the COVID era
By Kristen Bellstrom and Beth KowittOctober 19, 2020
These women are changing business for the better—and Fortune’s coverage is changing, too
MagazineThese women are changing business for the better—and Fortune’s coverage is changing, too
By Clifton LeafOctober 19, 2020
  • Kamala Harris And Mike Pence Participate In Vice Presidential Debate
    NewslettersKamala Harris says ‘Mr. Vice President, I’m speaking’—and women can relate
    By Claire Zillman and Emma HinchliffeOctober 8, 2020
How Jane Fraser broke banking’s highest glass ceiling
MagazineHow Jane Fraser broke banking’s highest glass ceiling
By Claire ZillmanOctober 19, 2020
Do female politicians face a ‘motherhood bind’?
NewslettersDo female politicians face a ‘motherhood bind’?
By Kristen Bellstrom and Emma HinchliffeOctober 16, 2020
How four Midwest women-owned businesses launched a nationwide voting initiative
PoliticsHow four Midwest women-owned businesses launched a nationwide voting initiative
By Rachel LobdellOctober 16, 2020
Cleo Capital LLC Managing Director Sarah Kunst Interview
Newsletters‘You get to be twice as good:’ This investor urges Black female founders to turn an unfair axiom on its head
By Claire Zillman and Emma HinchliffeOctober 15, 2020
‘Grown-ish’ star Yara Shahidi, mother Keri discuss their production company and ‘centering’ the underrepresented
Conferences‘Grown-ish’ star Yara Shahidi, mother Keri discuss their production company and ‘centering’ the underrepresented
By Rey MashayekhiOctober 14, 2020
‘Quarantine jeans’ and athleisure: How clothing retailers are adapting to pandemic life
Conferences‘Quarantine jeans’ and athleisure: How clothing retailers are adapting to pandemic life
By Jeff John RobertsOctober 14, 2020
Zoom’s newest feature will provide a marketplace for virtual events and services
ConferencesZoom’s newest feature will provide a marketplace for virtual events and services
By Aaron PressmanOctober 14, 2020
Audrey Gelman apologizes for leadership mistakes at The Wing after months of ‘inward’ reflection
MPWAudrey Gelman apologizes for leadership mistakes at The Wing after months of ‘inward’ reflection
By Emma HinchliffeOctober 14, 2020
retape with The Duchess-Meghan-Markle
NewslettersMeghan Markle on motherhood: ‘It makes you more courageous’
By Emma Hinchliffe and Claire ZillmanOctober 14, 2020
Michaela Coel on her genre-spanning career and how ‘I May Destroy You’ became a comedy
ConferencesMichaela Coel on her genre-spanning career and how ‘I May Destroy You’ became a comedy
By Brett HaenselOctober 13, 2020
Momofuku CEO: Restaurants ‘need to diversify’ after COVID
MPWMomofuku CEO: Restaurants ‘need to diversify’ after COVID
By Robert HackettOctober 13, 2020
Diane Von Furstenberg, rocked by pandemic, insists the jet-setting woman hasn’t gone away
ConferencesDiane Von Furstenberg, rocked by pandemic, insists the jet-setting woman hasn’t gone away
By Daniel BentleyOctober 13, 2020
Ousted Pinterest exec says more transparency needed to fight Silicon Valley pay discrimination
TechOusted Pinterest exec says more transparency needed to fight Silicon Valley pay discrimination
By Phil WahbaOctober 13, 2020
retape with The Duchess-Meghan-Markle
Conferences‘Something, algorithmically, is creating this obsession’: Meghan, The Duchess of Sussex warns against social media addiction
By Michal Lev-RamOctober 13, 2020
Ally Love speaks at Fortune's Most Powerful Women Next Gen Summit
ConferencesPeloton’s Ally Love on racism, staying motivated, and being kind to oneself
By Jonathan VanianOctober 13, 2020
‘Can I call it B.S.?’ Jennifer Siebel Newsom is fed up with skepticism of board quotas
Newsletters‘Can I call it B.S.?’ Jennifer Siebel Newsom is fed up with skepticism of board quotas
By Emma HinchliffeOctober 13, 2020
Exclusive: California’s board diversity law led to 670 board seats filled by women, report finds
MPWExclusive: California’s board diversity law led to 670 board seats filled by women, report finds
By Michal Lev-RamOctober 13, 2020
Inside the Fortune MPW Next Gen Summit
NewslettersInside the Fortune MPW Next Gen Summit
By Emma HinchliffeOctober 12, 2020
Woman Work From Home-Kids-Gender Bias
MPWWomen executives say the pandemic is exacerbating gender bias
By Lance LambertOctober 10, 2020
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it inplaceholder alt text
By Katica RoyMay 2, 2026
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