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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Chinese court rules firms can’t lay off workers on AI grounds
AIChinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
Iran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
PoliticsIran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
By Adam Schreck, Melanie Lidman and The Associated PressMay 3, 2026
2 U.S. service members missing after multinational war games in Morocco
Politics2 U.S. service members missing after multinational war games in Morocco
By The Associated PressMay 3, 2026
Landlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
Real EstateLandlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
By Michael Casey and The Associated PressMay 3, 2026
Trumps says some ‘very interesting’ UFO files will be revealed, and the Pentagon promises ‘never-before-seen’ information
PoliticsTrumps says some ‘very interesting’ UFO files will be revealed, and the Pentagon promises ‘never-before-seen’ information
By Collin Binkley and The Associated PressMay 3, 2026
The dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
North AmericaThe dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
By Matt Sedensky and The Associated PressMay 3, 2026
jason corso
CommentaryAI models are choking on junk data
By Jason CorsoMay 3, 2026
He started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
SuccessHe started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
By Orianna Rosa RoyleMay 3, 2026
More MPWPage 37 of 100
Protests Erupt Across U.S. After Charges In Death Of Breonna Taylor Are Announced
Newsletters‘You can’t self-proclaim it:’ How to be an action-driven ally
By Claire Zillman and Emma HinchliffeSeptember 25, 2020
  • Jeff Bezos’ ex wife McKenzie Scott says she’s donated $1.7 billion to racial equity and other causes
    MPWMacKenzie Scott is now the wealthiest woman in the world
    By Emma HinchliffeSeptember 2, 2020
ALLYSHIP AND ACCOUNTABILITY: IT’S A MARATHON, NOT A SPRINT
ConferencesCorporate leaders strive to make allyship a real thing at work
By Rey MashayekhiSeptember 24, 2020
REDEFINING THE FUTURE OF THE HEALTH CARE SYSTEM
ConferencesHealthcare experts want to use COVID-19 to address medical disparity due to race
By Nicole GoodkindSeptember 24, 2020
A grand jury decision leaves calls for ‘justice for Breonna Taylor’ unanswered
NewslettersA grand jury decision leaves calls for ‘justice for Breonna Taylor’ unanswered
By Kristen Bellstrom and Emma HinchliffeSeptember 24, 2020
Key Speakers At 75th Session Of Virtual United Nations General Assembly
NewslettersThe UN General Assembly is the ultimate ‘manel’
By Claire Zillman and Emma HinchliffeSeptember 23, 2020
The women at the center of the fight over the Supreme Court
NewslettersThe women at the center of the fight over the Supreme Court
By Kristen Bellstrom and Emma HinchliffeSeptember 22, 2020
  • The women of Fortune’s 2020 40 Under 40 list
    NewslettersThe women of Fortune’s 2020 40 Under 40 list
    By Claire Zillman and Emma HinchliffeSeptember 2, 2020
Ruth Bader Ginsburg fought for women’s basic rights. It’s a legacy just as powerful as her record on the Supreme Court
NewslettersRuth Bader Ginsburg fought for women’s basic rights. It’s a legacy just as powerful as her record on the Supreme Court
By Emma HinchliffeSeptember 21, 2020
New York will honor Justice Ruth Bader Ginsburg with a statue in Brooklyn
PoliticsNew York will honor Justice Ruth Bader Ginsburg with a statue in Brooklyn
By The Associated PressSeptember 20, 2020
What corporate America’s top CMOs have learned about marketing in a pandemic
MPWWhat corporate America’s top CMOs have learned about marketing in a pandemic
By Kristen BellstromSeptember 18, 2020
Democratic Vice Presidential Nominee Kamala Harris Campaigns In Milwaukee
NewslettersThe meaning of Kamala Harris’s viral shoe choice
By Claire Zillman and Emma HinchliffeSeptember 18, 2020
Emily Ratajkowski and the question of why society looks down on models
NewslettersEmily Ratajkowski and the question of why society looks down on models
By Kristen Bellstrom and Emma HinchliffeSeptember 17, 2020
  • If you choose virtual learning for your kids, you’ll likely be disqualified from expanded paid leave from the government
    MPWIf you choose virtual learning for your kids, you’ll likely be disqualified from expanded paid leave from the government
    By Emma HinchliffeSeptember 1, 2020
‘It has to have an impact’: What Citi’s new CEO means for other women on Wall Street
MPW‘It has to have an impact’: What Citi’s new CEO means for other women on Wall Street
By Maria AspanSeptember 16, 2020
Slack hires former Live Nation exec as new chief people officer
MPWSlack hires former Live Nation exec as new chief people officer
By Michal Lev-RamSeptember 16, 2020
Why one of the world’s few female bank CEOs decided to step down
NewslettersWhy one of the world’s few female bank CEOs decided to step down
By Claire Zillman and Emma HinchliffeSeptember 16, 2020
Malala Yousafzai puts the remote learning struggle in perspective
NewslettersMalala Yousafzai puts the remote learning struggle in perspective
By Michal Lev-Ram and Emma HinchliffeSeptember 15, 2020
Malala Yousafzai
MPWMalala Yousafzai tells the business community: Education is the best way to guard against future crises
By Michal Lev-RamSeptember 15, 2020
She was one of the world’s few female bank CEOs. Now she’s founding a fintech venture group
MPWShe was one of the world’s few female bank CEOs. Now she’s founding a fintech venture group
By Claire ZillmanSeptember 15, 2020
Naomi Osaka wins her second U.S. Open title with a powerful message
NewslettersNaomi Osaka wins her second U.S. Open title with a powerful message
By Emma HinchliffeSeptember 14, 2020
Citigroup Inc. Latin America CEO Jane Fraser Interview
NewslettersNew Citi CEO Jane Fraser gives Wall Street banks a fresh perspective
By Claire ZillmanSeptember 11, 2020
The best back-to-school benefits companies are offering their employees
MPWThe best back-to-school benefits companies are offering their employees
By Emma HinchliffeSeptember 10, 2020
Citigroup names Jane Fraser CEO, shattering Wall Street’s glass ceiling
FinanceCitigroup names Jane Fraser CEO, shattering Wall Street’s glass ceiling
By Maria AspanSeptember 10, 2020
Nearly half of open board seats went to women in 2019. Only 23% were filled by people of color
NewslettersNearly half of open board seats went to women in 2019. Only 23% were filled by people of color
By Emma HinchliffeSeptember 10, 2020
U.S. unemployment decreased in August. For young Black women it rose to 27%
NewslettersU.S. unemployment decreased in August. For young Black women it rose to 27%
By Emma HinchliffeSeptember 9, 2020
Key Speakers At The GeekWire Summit
NewslettersIt’s been a tough year for female founders. This investor and CEO have some advice
By Claire ZillmanSeptember 8, 2020
How this Black woman tech CEO learned to be ‘unapologetically ambitious’
MPWHow this Black woman tech CEO learned to be ‘unapologetically ambitious’
By Maria AspanSeptember 7, 2020
Paris Hilton was the original influencer. Now a new documentary lets viewers see past the facade
MPWParis Hilton was the original influencer. Now a new documentary lets viewers see past the facade
By Emma HinchliffeSeptember 7, 2020
‘Don’t wait to be perfect:’ 4 top startup tips from a unicorn’s founder and investor
MPW‘Don’t wait to be perfect:’ 4 top startup tips from a unicorn’s founder and investor
By Beth KowittSeptember 6, 2020
Latinas vote at lower rates than other women. America Ferrera and Eva Longoria have a plan to close the turnout gap
MPWLatinas vote at lower rates than other women. America Ferrera and Eva Longoria have a plan to close the turnout gap
By Emma HinchliffeSeptember 5, 2020
FILES-US-POLITICS-TRUMP-100DAYS
NewslettersWomen are making more big political donations in 2020 than ever before. Here’s why
By Claire Zillman and Emma HinchliffeSeptember 4, 2020
Tory Burch joins Old Navy in paying employees to work Election Day polls
NewslettersTory Burch joins Old Navy in paying employees to work Election Day polls
By Kristen Bellstrom and Emma HinchliffeSeptember 3, 2020
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it inplaceholder alt text
By Katica RoyMay 2, 2026
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