• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948

1

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

2

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

3

An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
ConferencesMost Powerful Women

Basketball legend Sue Bird on how the WNBA became a force for social change

Rey Mashayekhi
By
Rey Mashayekhi
Rey Mashayekhi
Down Arrow Button Icon
Rey Mashayekhi
By
Rey Mashayekhi
Rey Mashayekhi
Down Arrow Button Icon
October 13, 2021, 11:15 AM ET
Add Fortune on Google for similar content.

As one of the greatest collegiate, professional, and Olympic basketball players of all time, Sue Bird has seen it all on a hardwood court. But the past few years have brought several unique challenges off the court—a global pandemic, social justice battles, and a fight for a new WNBA collective bargaining agreement—that Bird and her fellow hoopers have risen to meet.

Speaking onstage Tuesday at Fortune’s Most Powerful Women Summit in Washington, D.C., Bird reflected on those challenges, which included having to play the entire 2020 WNBA season in a quarantined bubble in Florida—or as Bird called it, a “Wubble”—akin to the NBA’s own bubble in Disney World.

At a time of social upheaval in the wake of George Floyd’s murder, Bird and the WNBA sisterhood took a bold stance that cemented their status as America’s most progressive sports league. They repeatedly protested against police violence toward the Black community—even dedicating their entire 2020 season to Breonna Taylor—and took a stand against one of their own team owners, former U.S. Sen. Kelly Loeffler, for her criticism of the Black Lives Matter movement. 

Bird said the experiences of last season showed her the power that WNBA players can have “when we unify our voice” and act collectively as one.

“We don’t necessarily have the individual platforms to make a message as big as we want to—but when 144 of us came together, some might say we helped flip a Senate seat,” she said, referring to Loeffler’s defeat in the Senate race. “We already knew that about our league, but it just hammered it home—and now we’ll never do anything if we’re not in lockstep.”

Bird also reflected on the WNBA’s new collective bargaining agreement, which saw the league’s players secure a sizable raise in their salaries and benefits including a bolstered maternity leave package, childcare stipends, and family-planning reimbursements for expenses related to adoption, surrogacy, and fertility treatments. She described the new agreement as “a big win” for both the WNBA’s players and the greater conversation around women’s workplace benefits.

“It’s time that these conversations are more public so they become the norm,” Bird said. “You don’t hear about them when you turn on ESPN; you don’t hear about it when you turn on CNN. I think that’s what’s amazing about the WNBA doing this: We’re going to be on TV, and it’s going to get talked about…And now it can encourage other people to level that playing field.”

Subscribe to Fortune Daily to get essential business stories delivered straight to your inbox each morning.

About the Author
Rey Mashayekhi
By Rey Mashayekhi
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest from our Conferences

At Fortune Brainstorm Tech 2026, Chris Bedi, Chief Customer Officer and Enterprise AI Advisor, ServiceNow; China Widener, Vice Chair and US Technology, Media & Telecommunications Industry Leader, Deloitte; and Phil Wiser, Chief Technology Officer, Paramount, speak on a panel with Kristin Stoller, Fortune editorial director.
NewslettersFortune Workplace Innovation
This tech CEO fired 80% of his workforce over AI resistance. Here’s what he’s learned since then
By Kristin StollerJune 15, 2026
1 month ago
Courtney Robinson, head of policy and communications, at Akoya speaks on a panel at Fortune Brainstorm Tech 2026.
RetailBrainstorm Tech
AI shopping agents are coming. No one is ready for them
By Jeremy KahnJune 12, 2026
1 month ago
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
ConferencesBrainstorm Tech
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
By Nick LichtenbergJune 11, 2026
2 months ago
Sarah Franklin, Chief Executive Officer of Lattice, and Francine Katsoudas, EVP and Chief People, Policy and Purpose Officer at Cisco, speak at Fortune's COO Summit with Kristin Stoller, Editorial Director at Fortune.
NewslettersFortune Workplace Innovation
AI disruption arrived 6 years early—now executives are drawing the line
By Kristin StollerJune 8, 2026
2 months ago
Fortune Brainstorm Tech 2026 livestream
ConferencesBrainstorm Tech
Fortune Brainstorm Tech 2026 livestream
By Fortune EditorsJune 8, 2026
2 months ago
dw
ConferencesCOO Summit
This CEO has had 6 major jobs in Silicon Valley: How Dennis Woodside built a career on saying yes to hard problems
By Nick LichtenbergJune 3, 2026
2 months ago

Most Popular

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
23 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
2 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
24 hours ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
2 days ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.