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Two women examine cleaning products
Your laundry bill is about to get more expensive—and Unilever says the Iran war is partly to blame

“There will be frequent price increases, but in small doses,” Unilever CFO Srinivas Phatak told analysts on Thursday.

By Sasha RogelbergApril 30, 2026
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
By Phil WahbaApril 30, 2026
Starbucks is winning customers back after investing $500 million in workers and stores
Starbucks is winning customers back after investing $500 million in workers and stores
By Phil WahbaApril 29, 2026
mormon
‘Our fans have an obsession with beverages’: McDonald’s jumps on ‘dirty soda’ trend from TikTok and ‘Secret Lives of Mormon Wives’
By Dee-Ann Durbin, Nick Lichtenberg and The Associated PressApril 28, 2026
starbucks
‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
By Nick LichtenbergApril 29, 2026
greer
No, tariffs are not strengthening the economy
By Alex DuranteApril 29, 2026
Latest Stories
Aerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
NewslettersAerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
By Emma HinchliffeMay 1, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsMay 1, 2026
Young trade worker learning on job
SuccessForget Big Tech: Small businesses will hire nearly 1 million grads in 2026—and some of the hottest roles are gloriously AI-proof
By Emma BurleighMay 1, 2026
Andrew McAfee
SuccessMIT AI expert warns automating Gen Z entry-level jobs could backfire—and cost companies their future workforce
By Preston ForeMay 1, 2026
francis
CommentaryFormer Miami Mayor Francis Suarez: Why I’m joining Stephen Ross and Ken Griffin in betting big on ambitious business leaders
By Francis SuarezMay 1, 2026
By staying on the Fed’s board, Jerome Powell could be doing incoming Chairman Kevin Warsh a huge favor 
EconomyBy staying on the Fed’s board, Jerome Powell could be doing incoming Chairman Kevin Warsh a huge favor 
By Jason MaMay 1, 2026
elon
LawElon Musk gets testy on the stand: ‘I thought I had started a nonprofit with OpenAI but they stole it’
By Barbara Ortutay and The Associated PressMay 1, 2026
duke
Big TechAmazon Prime Video reaches deal with Duke Blue Devils to air 3 games per season
By The Associated PressMay 1, 2026
More Retail
Exclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
C-SuiteExclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
By Catherina GioinoApril 24, 2026
  • Peeps in yellow dye on a conveyor belt
    Health‘No one is saying, ‘I want more cancer with my candy”: Why Peeps are a ‘food chemical success story’ despite RFK Jr.’s campaign to destroy their dyes
    By Catherina GioinoApril 5, 2026
Americans are buying more used clothes, but the real story is who’s buying what: Luxury resale is booming and so is discount
RetailAmericans are buying more used clothes, but the real story is who’s buying what: Luxury resale is booming and so is discount
By Marco Quiroz-GutierrezApril 24, 2026
The man who helped put meat at the top of RFK Jr.’s new food pyramid is Steak ’n Shake’s new ‘Chief MAHA Officer’
HealthThe man who helped put meat at the top of RFK Jr.’s new food pyramid is Steak ’n Shake’s new ‘Chief MAHA Officer’
By Catherina GioinoApril 23, 2026
Keurig Dr Pepper rises as cold drinks drives earnings beat
RetailKeurig Dr Pepper rises as cold drinks drives earnings beat
By Kristina Peterson and BloombergApril 23, 2026
Lululemon names former Nike executive O’Neill its next CEO
C-SuiteLululemon names former Nike executive O’Neill its next CEO
By Lily Meier and BloombergApril 22, 2026
Best Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
C-SuiteBest Buy CEO Corie Barry is stepping down: Why the comeback she executed fizzled out
By Phil WahbaApril 22, 2026
  • amazon
    North AmericaAmazon slaps 3.5% fuel and logistics charge on sellers because of Iran war
    By Anne D'Innocenzio and The Associated PressApril 4, 2026
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
RetailDavid’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
By Alex Vuocolo and Retail BrewApril 22, 2026
A man helps a woman pick meat in the grocery store
EconomyBeef is becoming a luxury as prices stay at record highs. They likely won’t come down until 2028, says Farm Bureau
By Jacqueline MunisApril 22, 2026
douches
RetailMeet the man who invents new potato varieties for your potato chips: 5 new variants in the last 15 years
By Dee-Ann Durbin, Mike Householder and The Associated PressApril 22, 2026
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them
RetailNike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them
By Phil WahbaApril 20, 2026
mississippi
RetailMississippi alcohol community roiled by liquor, wine delay from state warehouse failure
By Sophie Bates, Adrian Sainz and The Associated PressApril 18, 2026
  • march
    LawConnecticut furniture standby Jordan’s Furniture offers $50 million of refunds to the whole state depending on March Madness
    By Dave Collins and The Associated PressApril 4, 2026
trump
CommentaryTariffs alone won’t save American manufacturing — here’s what actually will
By Johan "Kip" EidebergApril 18, 2026
Food companies are finally cutting prices. PepsiCo shows it’s worth it
EconomyFood companies are finally cutting prices. PepsiCo shows it’s worth it
By Phil WahbaApril 17, 2026
Anita Beveridge-Raffo is Head of Retail and Consumer Goods at Palantir Technologies
CommentaryPalantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent
By Anita Beveridge-RaffoApril 16, 2026
Woman drinking coffee
AIStarbucks wants you to ask ChatGPT about what coffee to get, right as America boils over with AI backlash vibes
By Tristan BoveApril 15, 2026
Gavin Newsom stands behind a podium with a piece of paper in his hands as people celebrate around him.
EconomyEconomists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
By Sasha RogelbergApril 15, 2026
Trump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
EconomyTrump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
By Nick LichtenbergApril 14, 2026
Donald Trump walks outside, putting a fist in the air.
PoliticsTariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds
By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
Future of WorkWhen AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
Economy‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
A Starbucks barista stands behind a cash register.
RetailStarbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsThe Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
RetailLevi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
erewhon
EconomyAmericans hate the economy so much, they’re buying $22 smoothies
By Yuanyuan (Gina) Cui, Patrick Van Esch and The ConversationApril 9, 2026
Nutella seen aboard the Orion spacecraft Integrity.
RetailNutella jumps on the best product placement money can’t buy: A trip to the far side of the Moon
By Catherina GioinoApril 9, 2026
Phones banned at the bar: Why Gen Z is actually cheering the no-screen dining movement
RetailPhones banned at the bar: Why Gen Z is actually cheering the no-screen dining movement
By Dave Lozo and Morning BrewApril 8, 2026
A woman shops in the produce aisle
Economy‘You can never really catch up’: The Iran war is exacerbating already high grocery bills, and it will only get worse if the war continues, experts say
By Jacqueline MunisApril 8, 2026
housing
CommentaryThe housing market has been frozen for 3 years. Here’s why this spring could finally change that
By Jessica LautzApril 8, 2026
Bed Bath & Beyond’s Container Store acquisition echoes past retail mergers that failed to deliver
RetailBed Bath & Beyond’s Container Store acquisition echoes past retail mergers that failed to deliver
By Phil WahbaApril 8, 2026
Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it
RetailDoritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it
By Marco Quiroz-GutierrezApril 7, 2026
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Most Popular
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still aheadplaceholder alt text
By Nick LichtenbergApril 29, 2026
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
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