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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Starbucks is winning customers back after investing $500 million in workers and stores
Starbucks is winning customers back after investing $500 million in workers and stores
By Phil WahbaApril 29, 2026
starbucks
‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
By Nick LichtenbergApril 29, 2026
Exclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
Exclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
By Catherina GioinoApril 24, 2026
greer
No, tariffs are not strengthening the economy
By Alex DuranteApril 29, 2026
mormon
‘Our fans have an obsession with beverages’: McDonald’s jumps on ‘dirty soda’ trend from TikTok and ‘Secret Lives of Mormon Wives’
By Dee-Ann Durbin, Nick Lichtenberg and The Associated PressApril 28, 2026
Latest Stories
Girl reading in a library
SuccessPublic schools in Texas banned cellphones. One district has already seen 200,000 more library books checked out
By Preston ForeApril 30, 2026
Bill Perkins, founder of Skylar Capital
SuccessMultimillionaire hedge fund manager Bill Perkins says money should ‘drive your fulfillment while you’re alive’—so he’s spending it all before he dies
By Emma BurleighApril 30, 2026
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
NewslettersThe Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
By Emma HinchliffeApril 30, 2026
trump
Economy‘The national debt is now larger than the economy’: Watchdog marks 100% of GDP milestone for $39 trillion burden
By Nick LichtenbergApril 30, 2026
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
capuano
C-SuiteMarriott CEO on why you have to defend both DEI and ICE’s right to a hotel room: Dictating values is a ‘bad place for the country’
By Nick LichtenbergApril 30, 2026
zohran
PoliticsDays after trolling billionaire Ken Griffin, Mamdani suggests King Charles should return a crown jewel to India
By Nick LichtenbergApril 30, 2026
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyFor years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
More RetailPage 4 of 100
reese
C-SuiteYou’re not imagining that Reese’s Peanut Butter Cup tasting different. Just ask the inventor’s grandson
By Dee-Ann Durbin and The Associated PressFebruary 19, 2026
  • The man who fixed Walmart’s grocery business was just appointed CEO of Kroger
    RetailThe man who fixed Walmart’s grocery business was just appointed CEO of Kroger
    By Phil WahbaFebruary 9, 2026
Walmart employee scanning product
SuccessWalmart exec says it’s ‘unfortunate’ that other companies are slashing workforces in the name of AI—it’s offering training to 1.6 million workers instead
By Preston ForeFebruary 19, 2026
walmart
InvestingWalmart reveals that more wealthy Americans shopped there during the holidays than usual
By Anne D'Innocenzio and The Associated PressFebruary 19, 2026
Fortune 500 Amazon
RetailAmazon takes the No. 1 spot on the Fortune 500, ending Walmart’s 13-year run
By Phil WahbaFebruary 19, 2026
les wexner
LawRetail billionaire Les Wexner says he was ‘duped’ by adviser Jeffrey Epstein: ‘I was naive, foolish, and gullible’
By The Associated Press and Julie Carr SmythFebruary 18, 2026
Procter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod
EnvironmentProcter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod
By Matty Merritt and Morning BrewFebruary 18, 2026
  • super bowl
    CommentaryThe Super Bowl reveals a dangerous gap in corporate strategy 
    By Christopher VollmerFebruary 9, 2026
Buffalo Wild Wings wins legal debate after a customer discovered his boneless wings contained no real wing meat at all
LawBuffalo Wild Wings wins legal debate after a customer discovered his boneless wings contained no real wing meat at all
By Jake AngeloFebruary 18, 2026
wendy's
BankingWendy’s closes hundreds of restaurants after plunge in same-store sales worse than Wall Street expected
By Dee-Ann Durbin and The Associated PressFebruary 16, 2026
Victoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
RetailVictoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
By Emma HinchliffeFebruary 16, 2026
white lotus
CommentaryElites are the villains we love to hate. It’s American culture’s most paradoxical obsession
By Alexa BeckFebruary 15, 2026
haque
CommentaryI’m the CEO of the 1980s most viral restaurant, Tony Roma’s. We’re still thriving but viral brands keep turning into pumpkins
By Mohaimina HaqueFebruary 15, 2026
  • Thasunda Brown Duckett, TIAA CEO, speaks onstage during a live taping of "Earn Your Leisure" at Martin Luther King Jr. International Chapel at Morehouse College on January 22, 2024 in Atlanta, Georgia.
    FinanceMeet the 10 Black Fortune 500 CEOs leading companies with over $412 billion in combined revenues
    By Cheyann HarrisFebruary 9, 2026
America’s vanishing cattle herd drives 15% price hikes for beef
EconomyAmerica’s vanishing cattle herd drives 15% price hikes for beef
By Enda Curran, Ilena Peng and BloombergFebruary 14, 2026
costco
Workplace CultureCostco defied Trump’s DEI directive as Target and Walmart scaled back. Business is booming
By Nick LichtenbergFebruary 13, 2026
The affordability crisis is driving unprecedented price cuts in the housing market, Realtor.com says
Real EstateThe affordability crisis is driving unprecedented price cuts in the housing market, Realtor.com says
By Sydney LakeFebruary 12, 2026
betsy atkins
CommentaryWhy PayPal’s board chose to act early—and what other boards can learn
By Betsy AtkinsFebruary 12, 2026
macron
Europe‘You can’t have fun if you don’t drink alcohol in France’: Paris wine show tackles a teetotal era
By John Leicester and The Associated PressFebruary 12, 2026
autos
EconomyChina rushes to stem price war in autos as passenger car sales drop nearly 20% in January
By Chan Ho-Him and The Associated PressFebruary 12, 2026
Chinese platforms like Xiaohongshu look to Southeast Asia as the U.S. applies more scrutiny
Big TechChinese platforms like Xiaohongshu look to Southeast Asia as the U.S. applies more scrutiny
By Angelica AngFebruary 12, 2026
Kroger CEO Greg Foran
SuccessMeet the serial CEO taking over Kroger: He started his career stacking supermarket shelves and went all in on retail at 17 thanks to his persistent mom
By Emma BurleighFebruary 11, 2026
Melissa Bridgeford with her arms crossed
AIExclusive: Marc Lore and Melissa Bridgeford’s Wizard emerges from stealth
By Lily Mae LazarusFebruary 11, 2026
shopper
BankingMeat snacks have emerged as the clear winner in America’s seismic GLP-1 consumption shift, while popcorn is down
By Nick LichtenbergFebruary 10, 2026
spending
RetailEconomists surprised by consumer spending’s screeching halt in December
By Anne D'Innocenzio and The Associated PressFebruary 10, 2026
A Chipotle server looks up as she stands behind the counter holding a burrito bowl.
RetailChipotle’s CEO isn’t worried about raising prices—most of his customers make more than $100k anyway
By Sasha RogelbergFebruary 10, 2026
Photo of woman in a sweater operating a thermostat
EnergyAmericans are shocked by utility bills as high as $1,000: They’re paying the price for aging grids, fuel-price whiplash, and extreme weather
By Ashley LutzFebruary 10, 2026
‘We inherited a very damaged brand’: Red Lobster CEO says the seafood chain could kill more locations and menu items to stay afloat
Retail‘We inherited a very damaged brand’: Red Lobster CEO says the seafood chain could kill more locations and menu items to stay afloat
By Sydney LakeFebruary 10, 2026
Agentic commerce will reward the fastest learners, not the biggest retailers
CommentaryAgentic commerce will reward the fastest learners, not the biggest retailers
By Simon JamesFebruary 10, 2026
zootopia
AsiaChinese shoppers can’t get enough of Disney’s Zootopia and Ralph Lauren’s ‘old money’ look despite nationalistic vibes
By Chan Ho-Him and The Associated PressFebruary 10, 2026
target
C-SuiteTarget’s new CEO just put veteran members of his C-suite on the shelf in first big shakeup
By Anne D'Innocenzio and The Associated PressFebruary 10, 2026
Gen Z didn’t grow up with 2000s body image baggage—and Victoria’s Secret CEO says they’re embracing the glamorous fashion show again
RetailGen Z didn’t grow up with 2000s body image baggage—and Victoria’s Secret CEO says they’re embracing the glamorous fashion show again
By Emma HinchliffeFebruary 9, 2026
Eddie Bauer
RetailEddie Bauer’s retail operator declares bankruptcy as younger shoppers view the brand as ‘old-fashioned and a bit irrelevant’
By Anne D'Innocenzio and The Associated PressFebruary 9, 2026
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointeeplaceholder alt text
By Eva RoytburgApril 29, 2026
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’placeholder alt text
By Eleanor PringleApril 29, 2026
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