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Retail

Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Starbucks is winning customers back after investing $500 million in workers and stores
Starbucks is winning customers back after investing $500 million in workers and stores
By Phil WahbaApril 29, 2026
starbucks
‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
By Nick LichtenbergApril 29, 2026
Exclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
Exclusive: Michael Boes talks being named the first-ever chief MAHA officer. ‘Nothing’s been off the table’
By Catherina GioinoApril 24, 2026
greer
No, tariffs are not strengthening the economy
By Alex DuranteApril 29, 2026
mormon
‘Our fans have an obsession with beverages’: McDonald’s jumps on ‘dirty soda’ trend from TikTok and ‘Secret Lives of Mormon Wives’
By Dee-Ann Durbin, Nick Lichtenberg and The Associated PressApril 28, 2026
Latest Stories
Girl reading in a library
SuccessPublic schools in Texas banned cellphones. One district has already seen 200,000 more library books checked out
By Preston ForeApril 30, 2026
Bill Perkins, founder of Skylar Capital
SuccessMultimillionaire hedge fund manager Bill Perkins says money should ‘drive your fulfillment while you’re alive’—so he’s spending it all before he dies
By Emma BurleighApril 30, 2026
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
NewslettersThe Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
By Emma HinchliffeApril 30, 2026
trump
Economy‘The national debt is now larger than the economy’: Watchdog marks 100% of GDP milestone for $39 trillion burden
By Nick LichtenbergApril 30, 2026
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
capuano
C-SuiteMarriott CEO on why you have to defend both DEI and ICE’s right to a hotel room: Dictating values is a ‘bad place for the country’
By Nick LichtenbergApril 30, 2026
zohran
PoliticsDays after trolling billionaire Ken Griffin, Mamdani suggests King Charles should return a crown jewel to India
By Nick LichtenbergApril 30, 2026
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyFor years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
More RetailPage 2 of 100
amazon
North AmericaAmazon slaps 3.5% fuel and logistics charge on sellers because of Iran war
By Anne D'Innocenzio and The Associated PressApril 4, 2026
  • Nordstrom’s ‘glow-up’: How going private is helping the retailer thrive as Saks Global languishes
    C-SuiteNordstrom’s ‘glow-up’: How going private is helping the retailer thrive as Saks Global languishes
    By Phil WahbaMarch 16, 2026
march
LawConnecticut furniture standby Jordan’s Furniture offers $50 million of refunds to the whole state depending on March Madness
By Dave Collins and The Associated PressApril 4, 2026
Red Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return
RetailRed Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return
By Sydney LakeApril 3, 2026
Ed Bastion, wearing a suit and glasses, speak and points with one finger to his left.
C-SuiteHow Delta CEO Ed Bastian built a massive partnership with American Express that now generates over 10% of the airline’s revenue
By Sasha RogelbergApril 3, 2026
mcdonalds
RetailMcDonald’s joins the value menu simpler is better trend with 10 items at less than $3 each
By Dee-Ann Durbin and The Associated PressApril 2, 2026
retail sales
EconomyRetail sales tick up 0.6% in February before Iran war, gas price spike
By Anne D'Innocenzio and The Associated PressApril 1, 2026
  • Nicole Bernard Dawes, the founder of Late July and Nixie
    SuccessThe founder of $100M brand Late July and Nixie started selling $1 cookies at 12 and learned the snack trade from the founder of Cape Cod chips—her dad
    By Emma BurleighMarch 15, 2026
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
RetailGen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
By Jeena Sharma and Retail BrewApril 1, 2026
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
LawHershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
RetailFive hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
RetailThe beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
Arts & EntertainmentMcCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
  • Inside Lululemon’s founder’s war with the board he says is killing his brand
    C-SuiteInside Lululemon’s founder’s war with the board he says is killing his brand
    By Phil WahbaMarch 14, 2026
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
RetailNordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
By Phil WahbaMarch 31, 2026
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
North AmericaCargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
By Jason MaMarch 30, 2026
shamny
CommentaryAI agents are already driving 10% of revenue for some brands. Is yours invisible to them?
By Aviv ShamnyMarch 29, 2026
andy rachel amy
SuccessHow a couple’s kitchen table and a bean burrito built a $1 billion food empire
By Nick LichtenbergMarch 29, 2026
Photo of Bree McKeen
SuccessShe left a Silicon Valley VC to solve a problem left untouched for 88 years. Now her bra brand is the fastest growing at Nordstrom
By Sydney LakeMarch 29, 2026
413,793 KitKat bars stolen: ‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue’
Europe413,793 KitKat bars stolen: ‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue’
By The Associated PressMarch 28, 2026
A Macy's entrance in a mall.
RetailMacy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more 
By Jacqueline MunisMarch 27, 2026
‘I didn’t want anybody shooting me’: Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
C-Suite‘I didn’t want anybody shooting me’: Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Catherina GioinoMarch 25, 2026
Brian Niccol speaks and gestures in front of a blue and green background.
C-SuiteStarbucks CEO admits the chain ‘ran like a manufacturing facility’
By Sasha RogelbergMarch 23, 2026
Toilet paper on empty supermarket shelves, lockdown panic buying
EconomyThe great toilet paper panic is back as Japan starts stockpiling
By Eva RoytburgMarch 23, 2026
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
RetailCostco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
AsiaThree Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
A man walks between two luxury cars with the skyline of Dubai in the background.
RetailThe Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
How an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market
AsiaHow an MBA internship led Mitsubishi to e-commerce platform Yami—and into the U.S. snacks market
By Nicholas GordonMarch 20, 2026
Melissa Ben Ishay attends The Build Series to discuss Baked By Melissa at AOL HQ on October 14, 2016 in New York City.
C-SuiteBaked by Melissa’s founder was fired at 24. Two decades later, she’s ‘so freaking thrilled’ to step down as CEO
By Eva RoytburgMarch 19, 2026
Stephan Winkelmann, wearing a dark blue suit, speaks in front of a black background with the Lamborghini logo on it.
RetailLamborghini is selling a record number of cars—but tariffs are eating its profits
By Sasha RogelbergMarch 19, 2026
wine barrels
LawArgentines once drank 90 liters of wine a year. Now they’re down to 15 — and 1,100 vineyards have already closed
By The Associated Press and Clara PreveMarch 18, 2026
McDonald’s newest $3 value menu is sounding an alarm about America’s K-shaped economy
EconomyMcDonald’s newest $3 value menu is sounding an alarm about America’s K-shaped economy
By Marco Quiroz-GutierrezMarch 17, 2026
amazon
RetailAmazon goes from free fast delivery to $14.99 within the hour
By Anne D'Innocenzio and The Associated PressMarch 17, 2026
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Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regretsplaceholder alt text
By Preston ForeApril 27, 2026
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointeeplaceholder alt text
By Eva RoytburgApril 29, 2026
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’placeholder alt text
By Eleanor PringleApril 29, 2026
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