logo

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

August 22, 2025

Michael Jordan dribbling a basketball as he is guarded by Shawn Kemp

A renowned photographer claims Nike ‘snookered’ him out of the picture that would become the Air Jordan logo

By Paolo Confino

June 17, 2024

Portland Trail Blazers Vs. Boston Celtics At TD Garden

Here’s Why The Boston Celtics Are Adding a GE Logo to Their Uniforms

January 25, 2017

Lyft Trades in the Pink Mustache for Something Just as Funky

Lyft Trades in the Pink Mustache for Something Just as Funky

By Kia Kokalitcheva

November 15, 2016

The Fortune Logo, 1930-2016

By Andrew Nusca

October 20, 2016

The Christian Science Monitor Archive

AI and Computer Learning Lion Seymour Papert Dies at 88

August 2, 2016

US-VOTE-REPUBLICANS-TRUMP

New Trump-Pence Logo Sparks Intense Internet Reaction

July 15, 2016

Under Armour Vows To Go After “Blatant” Rip Off By Chinese Company

Under Armour Vows To Go After “Blatant” Rip Off By Chinese Company

April 29, 2016

People are Accusing Uber of Stealing This Startup’s Logo

By Jen Wieczner

February 20, 2016

Uber Explains Its Bizarre New Logo

By Kia Kokalitcheva

February 2, 2016

Best Western is rebranding to attract millenials

Best Western is rebranding to attract millenials

By Michal Addady

September 30, 2015

This is Apple’s weird new emoji

This is Apple’s weird new emoji

By Robert Hackett

September 21, 2015

Google’s new logo: why a meh response is actually good

By Marlene Morris Towns

September 8, 2015

Introducing Google’s brand new logo

By Robert Hackett

September 1, 2015

Mini Clubman

Check Out MINI’s New and Improved Logo

By Claire Groden

June 29, 2015

Most Popular