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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIApple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIUnionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
San Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
BankingSan Diego Padres to sell team to investor group led by Kwanza Jones and José E. Feliciano, who will become the second Latino owner in baseball
By Greg Beacham and The Associated PressMay 2, 2026
More MPWPage 64 of 100
Owner processing credit card with digital tablet
MPWYelp Will Now Tell You If a Business Is ‘Women-Owned’
By Emma HinchliffeMarch 1, 2019
  • President Trump Delivers State Of The Union Address To Joint Session Of Congress
    MPWNancy Pelosi’s Clap-Back to Trump Is Its Own State of the Union Response
    By Claire ZillmanFebruary 6, 2019
Old Navy
RetailGap Is Spinning Off Its Wildly Successful Old Navy Chain
By Phil WahbaFebruary 28, 2019
Female doctors discussing while walking in hospital corridor
MPWMedicine Has Its Own #MeToo Problems. Can Time’s Up Healthcare Fix It?
By Emma HinchliffeFebruary 28, 2019
Martha Stewart with Snoop Dogg
MPWMartha Stewart Will Partner With Canopy Growth to Launch a New Line of CBD Products
By Erin CorbettFebruary 28, 2019
Jane Mayer, Neomi Rao, Yvette Noel-Schure: Broadsheet February 28
MPWJane Mayer, Neomi Rao, Yvette Noel-Schure: Broadsheet February 28
By Kristen Bellstrom and Emma HinchliffeFebruary 28, 2019
Emma Thompson, ThirdLove, Olivia Moultrie: Broadsheet February 27
MPWEmma Thompson, ThirdLove, Olivia Moultrie: Broadsheet February 27
By Claire Zillman and Emma HinchliffeFebruary 27, 2019
  • Angela Ahrendts Apple, Rosalind Brewer Amazon, Stacey Abrams Speech: Broadsheet for February 6
    MPWAngela Ahrendts Apple, Rosalind Brewer Amazon, Stacey Abrams Speech: Broadsheet for February 6
    By Claire ZillmanFebruary 6, 2019
Chicago mayor
MPWThe New Mayor of Chicago Will Be a Black Woman for the First Time
By John McCormick and BloombergFebruary 27, 2019
Fortune Most Powerful Women Summit - Day 2
LeadershipAmazon Adds Former PepsiCo Chief Indra Nooyi to Its Board of Directors
By Erik ShermanFebruary 26, 2019
Elizabeth Warren, Karren Brady, Alva Johnson Trump: Broadsheet February 26
MPWElizabeth Warren, Karren Brady, Alva Johnson Trump: Broadsheet February 26
By Kristen Bellstrom and Emma HinchliffeFebruary 26, 2019
Elizabeth Warren Brings Her Presidential Campaign To Southern California
LeadershipElizabeth Warren Says She Won’t Hold Big Money Fundraisers or Wealthy Donor Dinners
By Erik ShermanFebruary 25, 2019
Olivia Colman, Regina King, Time’s Up: Broadsheet February 25
MPWOlivia Colman, Regina King, Time’s Up: Broadsheet February 25
By Emma HinchliffeFebruary 25, 2019
  • At A Time To Celebrate International Women's Day Hosted by Keds and Refinery29
    MPWGirls Who Code’s Reshma Saujani: The First Time I Did Something Truly Brave
    By Reshma SaujaniFebruary 5, 2019
Kelly Craft, Stephanie Ruhle, Theranos Final Days: Broadsheet February 22
MPWKelly Craft, Stephanie Ruhle, Theranos Final Days: Broadsheet February 22
By Kristen Bellstrom and Emma HinchliffeFebruary 22, 2019
Laurene Powell Jobs, Reese Witherspoon, Physique 57: Broadsheet February 21
MPWLaurene Powell Jobs, Reese Witherspoon, Physique 57: Broadsheet February 21
By Claire Zillman and Emma HinchliffeFebruary 21, 2019
Virginie Viard, Elizabeth Warren Child Care: Broadsheet for Feb 20
MPWVirginie Viard, Elizabeth Warren Child Care: Broadsheet for Feb 20
By Kristen BellstromFebruary 20, 2019
Lisa Borders, Heather Nauert, Leather Jackets: Broadsheet for February 19
MPWLisa Borders, Heather Nauert, Leather Jackets: Broadsheet for February 19
By Claire ZillmanFebruary 19, 2019
Senator Kirsten Gillibrand Holds Meet & Greets In Iowa
MPWKirsten Gillibrand Cites Jeff Bezos’s ‘Helicopter Pad’ in Blasting Amazon’s NYC Plans
By John McCormick and BloombergFebruary 19, 2019
Senator Elizabeth Warren Holds Iowa Organizing Events For 2020 Presidential Race
MPWElizabeth Warren to Propose Universal Child Care Paid for by Taxing the Super-Rich
By Sahil Kapur and BloombergFebruary 19, 2019
IBM CEO Trump, Amy Klobuchar Boss, Arjuna Capital: Broadsheet for February 15
MPWIBM CEO Trump, Amy Klobuchar Boss, Arjuna Capital: Broadsheet for February 15
By Claire ZillmanFebruary 15, 2019
Fortune Best Companies to Work For, Ryan Adams: Broadsheet for Feb. 14:
MPWFortune Best Companies to Work For, Ryan Adams: Broadsheet for Feb. 14:
By Kristen BellstromFebruary 14, 2019
Honest Company Alum Raises $8 Million for ‘Natural’ Perfume Startup
MPWHonest Company Alum Raises $8 Million for ‘Natural’ Perfume Startup
By Michal Lev-RamFebruary 13, 2019
Katy Perry Shoe, Katie Couric Book, Diversity Research: Broadsheet for February 13
MPWKaty Perry Shoe, Katie Couric Book, Diversity Research: Broadsheet for February 13
By Claire ZillmanFebruary 13, 2019
Ilhan Omar, Amy Klobuchar, Howard Schultz: Broadsheet for Feb. 12
MPWIlhan Omar, Amy Klobuchar, Howard Schultz: Broadsheet for Feb. 12
By Kristen BellstromFebruary 12, 2019
Grammys 2019, Justin Fairfax, Confidence Gap: Broadsheet for February 11
MPWGrammys 2019, Justin Fairfax, Confidence Gap: Broadsheet for February 11
By Claire ZillmanFebruary 11, 2019
Lindsey Vonn
MPWLindsey Vonn Retires as One of the Most Decorated U.S. Skiers
By Veronica NetoFebruary 10, 2019
Penny Pritzker, Ivanka Trump, AOC’s Green Deal: Broadsheet for February 8
MPWPenny Pritzker, Ivanka Trump, AOC’s Green Deal: Broadsheet for February 8
By Claire ZillmanFebruary 8, 2019
Obama administration Commerce Secretary Penny Pritzker says there is work in the future—we just need to adapt.
FinanceExclusive: Billionaire Penny Pritzker Joins Forces With Alexa von Tobel to Raise New $200M Fund
By Polina MarinovaFebruary 8, 2019
State of the Union
MPWIvanka Trump’s New Women’s Initiative Relies on Agency Whose Budget the President Tried to Cut
By Grace DobushFebruary 7, 2019
Amy Klobuchar, Justin Fairfax, Nancy Pelosi: Broadsheet Feb. 7:
MPWAmy Klobuchar, Justin Fairfax, Nancy Pelosi: Broadsheet Feb. 7:
By Kristen BellstromFebruary 7, 2019
Business team
MPWGetting an MBA Won’t Save You from the Pay Gap if You’re a Woman or Minority
By Natasha BachFebruary 6, 2019
US-POLITICS-WARREN-TOWN_HALL
LeadershipElizabeth Warren Apologizes for Claiming Native American Heritage With DNA Test
By Erik ShermanFebruary 6, 2019
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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