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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
blake
CommentaryI spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
happiness
EconomyAmerica got rich and got sad. A top economist says 2020 broke something that hasn’t healed
By Nick LichtenbergMay 3, 2026
Donald Trump
EconomyThe US is in a league of its own when it comes to its debt burden, as rating agencies bemoan ‘long-running deterioration’ in fiscal governance
By Tristan BoveMay 3, 2026
Two female college roommates study together in the dorm
SuccessTrump wants to cut federal loans from college programs that don’t pay off. College cosmetology, fine arts, and music programs are at risk
By Preston ForeMay 3, 2026
president donald trump
PoliticsA $20B battleship the U.S. abandoned after WWII is back in Trump’s $1.5T defense budget. Experts say modern missiles will easily destroy it
By Jake AngeloMay 3, 2026
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
More MPWPage 65 of 100
President Trump Delivers State Of The Union Address To Joint Session Of Congress
MPWNancy Pelosi’s Clap-Back to Trump Is Its Own State of the Union Response
By Claire ZillmanFebruary 6, 2019
  • Banks Fined £2bn By Regulators For Attempted To Manipulation Foreign Exchange Rates
    MPWCitigroup Reveals Female Employees Earn 29% Less Than Men Do
    By BloombergJanuary 16, 2019
Angela Ahrendts Apple, Rosalind Brewer Amazon, Stacey Abrams Speech: Broadsheet for February 6
MPWAngela Ahrendts Apple, Rosalind Brewer Amazon, Stacey Abrams Speech: Broadsheet for February 6
By Claire ZillmanFebruary 6, 2019
At A Time To Celebrate International Women's Day Hosted by Keds and Refinery29
MPWGirls Who Code’s Reshma Saujani: The First Time I Did Something Truly Brave
By Reshma SaujaniFebruary 5, 2019
Stacey Abrams, State of the Union, Justin Fairfax: Broadsheet Feb. 5th
MPWStacey Abrams, State of the Union, Justin Fairfax: Broadsheet Feb. 5th
By Kristen BellstromFebruary 5, 2019
House Speaker Nancy Pelosi
CommentaryWhat Nancy Pelosi’s Shutdown Win Says About Women’s Relationship to Power
By Patricia Sellers and Nina EastonFebruary 4, 2019
Chinese New Year, Queen Elizabeth Brexit, Women Warm Up to Power: Broadsheet February 4
MPWChinese New Year, Queen Elizabeth Brexit, Women Warm Up to Power: Broadsheet February 4
By Claire ZillmanFebruary 4, 2019
  • Theresa May Brexit, Indra Nooyi World Bank, Ulta Beauty: Broadsheet January 16
    MPWTheresa May Brexit, Indra Nooyi World Bank, Ulta Beauty: Broadsheet January 16
    By Claire Zillman and Emma HinchliffeJanuary 16, 2019
Former Starbucks CEO Howard Schultz Discusses His New Book In NYC
LeadershipraceAhead: Howard Schultz – Spoiler or Savior?
By Ellen McGirtFebruary 1, 2019
Heidi Cruz, Paycheck Fairness Act, Julia Hartz: Broadsheet February 1
MPWHeidi Cruz, Paycheck Fairness Act, Julia Hartz: Broadsheet February 1
By Kristen Bellstrom and Emma HinchliffeFebruary 1, 2019
WW Kohl’s, Louise Linton, Nikki Haley: Broadsheet January 31
MPWWW Kohl’s, Louise Linton, Nikki Haley: Broadsheet January 31
By Claire Zillman and Emma HinchliffeJanuary 31, 2019
Speaker Nancy Pelosi Holds Press Conference To Reintroduce Paycheck Fairness Act
LeadershipDemocratic Congresswomen Put Forth ‘Long Overdue’ Legislation Demanding Fair Pay for Women
By Brittany ShootJanuary 30, 2019
The Laundress, Gina Haspel, Stacey Abrams: Broadsheet January 30
MPWThe Laundress, Gina Haspel, Stacey Abrams: Broadsheet January 30
By Kristen Bellstrom and Emma HinchliffeJanuary 30, 2019
  • Activists March From Senate To Supreme Court In Support Of Christine Blasey Ford
    LeadershipDNC Pulls Women’s March Sponsorship Amid Anti-Semitism Controversy
    By Natasha BachJanuary 16, 2019
raceAhead: Tom Brokaw Wants Hispanics to Assimilate
LeadershipraceAhead: Tom Brokaw Wants Hispanics to Assimilate
By Ellen McGirtJanuary 29, 2019
Hope Hicks, Ginni Thomas, UAE Awards: Broadsheet January 29
MPWHope Hicks, Ginni Thomas, UAE Awards: Broadsheet January 29
By Claire Zillman and Emma HinchliffeJanuary 29, 2019
Billie Raises $25 Million for Women’s Shaving and Personal Care
MPWBillie Raises $25 Million for Women’s Shaving and Personal Care
By Emma HinchliffeJanuary 29, 2019
Female Founders 2018, Shutdown Childcare, Gym Makeup: Broadsheet January 28
MPWFemale Founders 2018, Shutdown Childcare, Gym Makeup: Broadsheet January 28
By Kristen Bellstrom and Emma HinchliffeJanuary 28, 2019
Funding For Female Founders Stalled at 2.2% of VC Dollars in 2018
MPWFunding For Female Founders Stalled at 2.2% of VC Dollars in 2018
By Emma HinchliffeJanuary 28, 2019
Jennifer Morgan, SAP President, Americas and Asia Pacific Japan Global Customer Operations, is shown in portrait Tuesday, Aug. 1, 2017 at SAP North America headquarters in Newtown Square, Pa. Morgan was recently appointed to the executive board this past winter and added Asia Pacific Japan to her resume in May. Morgan has been with the software company since 2004. (Corey Perrine for The Wall Street Journal)
LeadershipThis New Podcast Aims to Give ‘Emerging Leaders’ In Business Some Savvy Advice
By Aaron PressmanJanuary 28, 2019
Joni Ernst, The RealReal, Alex Salmond: Broadsheet January 25
MPWJoni Ernst, The RealReal, Alex Salmond: Broadsheet January 25
By Claire Zillman and Emma HinchliffeJanuary 25, 2019
Breast pump and bottle of breast milk near computer
MPWTwo-Thirds of Breastfeeding Discrimination Cases Led Nursing Moms to Lose Their Jobs
By Emma HinchliffeJanuary 25, 2019
Bryan Singer, Sheila Jackson Lee, Gawker: Broadsheet January 24
MPWBryan Singer, Sheila Jackson Lee, Gawker: Broadsheet January 24
By Kristen Bellstrom and Emma HinchliffeJanuary 24, 2019
Davos 2016 WEF
MPW‘It’s an Ugly Number:’ CEO Michael Corbat on Why Citi Revealed the Pay Gap Data Few Banks Want to Share
By Claire ZillmanJanuary 23, 2019
Oracle To Report Quarterly Earnings
MPWOracle Could Lose $100 Million Annually in Federal Contracts Over Pay Discrimination Suit
By Erik ShermanJanuary 23, 2019
Joni Ernst VP, LA Teachers’ Strike, Virginia ERA: Broadsheet January 23
MPWJoni Ernst VP, LA Teachers’ Strike, Virginia ERA: Broadsheet January 23
By Claire Zillman and Emma HinchliffeJanuary 23, 2019
Roe v. Wade Anniversary, Intel Pay Gap, Marie Kondo: Broadsheet January 22
MPWRoe v. Wade Anniversary, Intel Pay Gap, Marie Kondo: Broadsheet January 22
By Claire Zillman and Emma HinchliffeJanuary 22, 2019
Latest Consumer Technology Products On Display At Annual CES In Las Vegas
MPWIntel Just Closed Its Pay Gap Again—This Time Taking Stock Into Account
By Emma HinchliffeJanuary 22, 2019
Theresa May, Rihanna LVMH, MBA Pay Gap: Broadsheet January 18
MPWTheresa May, Rihanna LVMH, MBA Pay Gap: Broadsheet January 18
By Claire Zillman and Emma HinchliffeJanuary 18, 2019
Jared jewelry store in Tennessee
RetailZales and Kay Parent Signet Hints at Store Closings After Weak Holiday Season
By Phil WahbaJanuary 17, 2019
Upskirt Photos, Citi Pay Gap, Caregiving Crisis: Broadsheet January 17
MPWUpskirt Photos, Citi Pay Gap, Caregiving Crisis: Broadsheet January 17
By Kristen Bellstrom and Emma HinchliffeJanuary 17, 2019
Senate Commerce Committee Holds Hearing On Protecting And Empowering U.S. Amateur Athletes
MPWMichigan State Is Losing Another President Over the Larry Nassar Scandal
By Natasha BachJanuary 17, 2019
Every 2018 Female Congressional Candidate With Kids Under 2 Lost. This PAC Aims to Help Moms Win
MPWEvery 2018 Female Congressional Candidate With Kids Under 2 Lost. This PAC Aims to Help Moms Win
By Emma HinchliffeJanuary 16, 2019
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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