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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryCan the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechDisney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
More MPWPage 67 of 100
Equal Pay - gender pay gap
MPWWant Equal Pay for Women? You’ll Have to Wait 202 Years, Says Report
By Natasha BachDecember 19, 2018
  • Molly Ford of Salesforce, Rashida Hodge of IBM, and Bärí Williams of All Turtles discuss how to create diverse and inclusive workplaces at Fortune's MPW Next Gen Summit in Laguna Niguel, Calif.
    MPWWhy Companies Can’t Be Afraid to Talk About Race
    By Jaclyn GallucciDecember 12, 2018
The Wing’s Next Move? Sequoia’s Jess Lee, Time’s Up Backers, and $75 Million
MPWThe Wing’s Next Move? Sequoia’s Jess Lee, Time’s Up Backers, and $75 Million
By Emma HinchliffeDecember 19, 2018
Fortune MPW NextGen 2018
MPWWomen Investors Call for More Competition—From Other Women
By Jen WiecznerDecember 18, 2018
Fortune MPW NextGen 2018
MPWThis CEO’s Six-Figure Salary Hack: Credit Card Cash Back
By Jen WiecznerDecember 18, 2018
Lean In, Idris Elba #MeToo, Les Moonves Severance: Broadsheet December 18
MPWLean In, Idris Elba #MeToo, Les Moonves Severance: Broadsheet December 18
By Kristen Bellstrom and Emma HinchliffeDecember 18, 2018
Lean In op-ed
Commentary‘Lean In’ Is Misunderstood. Here’s What We Really Stand For.
By Rachel ThomasDecember 18, 2018
  • How Jewelry Mogul Kendra Scott Built a Billion-Dollar Brand From an Attic
    MPWHow Jewelry Mogul Kendra Scott Built a Billion-Dollar Brand From an Attic
    By Erika FryDecember 12, 2018
Jefferies #MeToo, CBS Donation, Eve Rodsky: Broadsheet December 17
MPWJefferies #MeToo, CBS Donation, Eve Rodsky: Broadsheet December 17
By Kristen Bellstrom and Emma HinchliffeDecember 17, 2018
Ruth Bader Ginsburg
MPWRuth Bader Ginsburg Is ‘Almost Repaired’ After Fracturing Ribs
By Veronica NetoDecember 16, 2018
LOS ANGELES, CA - OCTOBER 15, 2014: State Sen. Kevin de Leon of Los Angeles shares a light hearted
LeadershipCiting Kavanaugh, California Chief Justice Leaves Republican Party
By Natasha BachDecember 14, 2018
The 41st Annual Congressional Hispanic Caucus Institute Awards Gala
LeadershipGOP Is ‘Going Backward,’ Warns Retiring Republican Congresswoman
By Natasha BachDecember 14, 2018
Eliza Dushku CBS, Janet Jackson, Melania Trump Poll: Broadsheet December 14
MPWEliza Dushku CBS, Janet Jackson, Melania Trump Poll: Broadsheet December 14
By Emma HinchliffeDecember 14, 2018
  • Zola wedding NYC store
    MPWZola Will Open Its First Brick-and-Mortar Store in New York City
    By Aric JenkinsDecember 12, 2018
Fortune MPW Next Gen 2018
MPWElle King: Men Didn’t Take Me Seriously. They Were Wrong
By Jen WiecznerDecember 13, 2018
Why Christina Hagan Thinks More Conservative Women Weren’t Elected in 2018
MPWWhy Christina Hagan Thinks More Conservative Women Weren’t Elected in 2018
By Grace DonnellyDecember 13, 2018
Karla Monterroso, CEO of Code2040, speaks during the town hall discussion at the 2018 Fortune MPW Next Gen Summit in Laguna Niguel, Calif.
MPWWhen It Comes to Diversity and Inclusion, ‘This Is a Problem About Power’
By Andrew NuscaDecember 13, 2018
Fortune MPW Next Gen, Anita Hill, Katie Hill: Broadsheet December 13
MPWFortune MPW Next Gen, Anita Hill, Katie Hill: Broadsheet December 13
By Emma HinchliffeDecember 13, 2018
What’s Going on With the Price of Bitcoin?
MPWWhat’s Going on With the Price of Bitcoin?
By Erika FryDecember 13, 2018
Fortune MPW Next Gen 2018
MPW#MeToo Shows Facebook’s Potential for Good, Exec Says
By Emma HinchliffeDecember 12, 2018
GOING DIRECT We talk with three women at the center of the hottest sector in retail about the opportunities and challenges in creating brands from scratch, skipping the store, and sending products right to the customer’s doorstep. Sarah Flint, Creative Director and CEO, Sarah Flint Ariel Kaye, Founder and CEO, Parachute Susan Tynan, Founder and CEO, Framebridge Moderator: Julia Boorstin, Media and Entertainment Reporter, CNBC
MPWWhy These Retailers Are Selling Luxury Shoes and Bedding Direct to People’s Doorsteps
By Jonathan VanianDecember 12, 2018
Fortune MPW NextGen 2018
MPWMarketing Departments’ Biggest Mistake? They Don’t Market Themselves
By Emma HinchliffeDecember 12, 2018
Why Startups Keep Raising Mega-Rounds of $100 Million (or More)
MPWWhy Startups Keep Raising Mega-Rounds of $100 Million (or More)
By Claire ZillmanDecember 12, 2018
Anita Hill: Companies Should Treat Sexual Harassment as an Abuse of Power
MPWAnita Hill: Companies Should Treat Sexual Harassment as an Abuse of Power
By Grace DonnellyDecember 12, 2018
THE PROMISE AND THE POWER OF AI Inhi Cho Suh, General Manager, Customer Engagement, IBM Watson; Navrina Singh, Principal Product Lead, Microsoft AI, Microsoft; and Vidhya Ramalingham, Founder, Moonshot CVE.
MPWArtificial Intelligence Needs Empathy and Regulation
By McKenna MooreDecember 12, 2018
Fortune MPW Next Gen 2018
MPWAmazon Wasn’t Always Sure Alexa Would Become So Popular
By Lisa Marie SegarraDecember 12, 2018
At Home Depot and Walmart, Brick-and-Mortar Retail Is About to Get Way More Personal
MPWAt Home Depot and Walmart, Brick-and-Mortar Retail Is About to Get Way More Personal
By Jaclyn GallucciDecember 12, 2018
THE FUTURE OF FOOD How new technologies and changing consumer tastes are disrupting what, where and how we eat—and creating opportunity for Big Food and startups alike. Lucy Brady, Senior Vice President, Corporate Strategy and Business Development, McDonald’s Sarah Mastrorocco, Vice President, Business Development, Instacart Moderator: Beth Kowitt, Fortune
MPWMcDonald’s and Instacart Executives Talk Competition, Data, and Keeping French Fries Warm
By Jonathan VanianDecember 12, 2018
31-Year-Old Congresswoman-Elect Katie Hill Doesn’t Mind All the Millennial Talk
MPW31-Year-Old Congresswoman-Elect Katie Hill Doesn’t Mind All the Millennial Talk
By Aric JenkinsDecember 12, 2018
Fortune MPW NextGen 2018
MPWEven a Recession Can’t Stop the Talent Wars
By Emma HinchliffeDecember 12, 2018
Alda Leu Dennis of Initialized Capital, Sima Sistani of Houseparty, and Deeptha Khanna of Johnson & Johnson with Fortune's Leigh Gallagher at the 2018 Most Powerful Women Next Gen summit in Laguna Niguel, Calif.
MPWThe Best Business Leaders Aren’t CEOs. They’re COOs
By Andrew NuscaDecember 12, 2018
Fortune MPW NextGen 2018
MPWHow Diversity and Inclusion Power Both Target and Tesla to Success
By Lisa Marie SegarraDecember 12, 2018
JPMorgan’s Thasunda Duckett: Diversity Must Be a Company Focus Just Like ‘Every Other Business Metric’
MPWJPMorgan’s Thasunda Duckett: Diversity Must Be a Company Focus Just Like ‘Every Other Business Metric’
By Rey MashayekhiDecember 12, 2018
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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