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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
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PoliticsTrump on Iran: ‘They want to make a deal, I’m not satisfied with it, so we’ll see what happen’
By Toqa Ezzidin, Munir Ahmed, Collin Binkley and The Associated PressMay 1, 2026
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North AmericaFifa’s Infantino predicted sellouts and ‘1,000 years of World Cups at once,’ but fans aren’t biting
By James Robson and The Associated PressMay 1, 2026
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PoliticsBernie Sanders is destroying Chuck Schumer in the Democratic Party’s Civil War ahead of the midterms
By Steve Peoples and The Associated PressMay 1, 2026
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C-SuiteBillionaires have a problem money can’t solve: They don’t know how to talk to their kids
By Nick LichtenbergMay 1, 2026
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PoliticsKing Charles’ stiff upper lip on Epstein: ‘support victims of some of the ills that, so tragically, exist in both our societies’
By Jill Lawless and The Associated PressMay 1, 2026
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EconomyTrump says he’ll hike EU auto tariffs to 25%, jolting a world economy that really didn’t need it
By Josh Boak and The Associated PressMay 1, 2026
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EnergyUtility CEOs pocket $626 million as American energy bills hit record highs
By Tristan BoveMay 1, 2026
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EconomyCEOs got an 11% pay raise in 2025. Workers got 0.5%
By Marco Quiroz-GutierrezMay 1, 2026
More MPWPage 69 of 100
Army v Navy
MPWDo Women Actually Help Other Women Succeed? Ask the Army
By Claire ZillmanNovember 29, 2018
  • Michelle Obama at the "When We All Vote" event at Chaparral High School
    MPWMichelle Obama Calls Donald Trump a ‘Misogynist’ Who Incited ‘Kooks’ in New Memoir
    By Don ReisingerNovember 9, 2018
Chico’s, Unilever GSK, ‘Handmaid’s Tale’ Sequel: Broadsheet November 29
MPWChico’s, Unilever GSK, ‘Handmaid’s Tale’ Sequel: Broadsheet November 29
By Claire Zillman and Emma HinchliffeNovember 29, 2018
The entrance to Chico's in New Orleans.
RetailChico’s Meltdown Shows Perils of Dumping Older Customers for Younger Ones
By Phil WahbaNovember 28, 2018
Facebook COO Sheryl Sandberg
MPWSheryl Sandberg’s Fall from Grace and What It Can Teach Working Women
By Kristen BellstromNovember 28, 2018
Cindy Hyde-Smith, Ava DuVernay, Women’s March: Broadsheet November 28
MPWCindy Hyde-Smith, Ava DuVernay, Women’s March: Broadsheet November 28
By Kristen Bellstrom and Emma HinchliffeNovember 28, 2018
President Trump signs a memorandum expanding STEM Education access at the White House
Future of WorkIvanka Trump and Apple CEO Tim Cook Will Visit an Idaho School Together
By Don ReisingerNovember 27, 2018
  • The New York Stock Exchange welcomes Eventbrite Inc. (NYSE: EB) in celebration of their Initial Public Offering. CEO Julia Hartz, joined by NYSE President Stacey Cunningham, rings the NYSE Opening Bell®.
    MPWEventbrite Reaches 50/50 Gender Split on Board of Directors
    By Emma HinchliffeNovember 9, 2018
GM Layoffs, Kirsten Gillibrand 2020, Paid Leave: Broadsheet November 27
MPWGM Layoffs, Kirsten Gillibrand 2020, Paid Leave: Broadsheet November 27
By Claire Zillman and Emma HinchliffeNovember 27, 2018
Denise Coates Bet365, Brexit Deal, Taiwan Elections: Broadsheet November 26
MPWDenise Coates Bet365, Brexit Deal, Taiwan Elections: Broadsheet November 26
By Emma HinchliffeNovember 26, 2018
Online sports betting on computer screen. Bet365, Betsson, Bwin, Unibet.
MPWA Female Billionaire Bookie Bags a $281 Million Pay Packet
By BloombergNovember 21, 2018
Ellen Pompeo, Goop Netflix, Cindy Hyde-Smith: Broadsheet November 21
MPWEllen Pompeo, Goop Netflix, Cindy Hyde-Smith: Broadsheet November 21
By Claire Zillman and Emma HinchliffeNovember 21, 2018
House Administration Committee Welcomes New Members-Elect To Washington
MPWHouse Democrats Propose Religious Exemption on Headwear Ban
By Natasha BachNovember 20, 2018
  • Google Forced Arbitration, RBG Hospitalized, Lucy McBath: Broadsheet November 9
    MPWGoogle Forced Arbitration, RBG Hospitalized, Lucy McBath: Broadsheet November 9
    By Claire Zillman and Emma HinchliffeNovember 9, 2018
Taylor Swift UMG, Equal Pay France, Rhodes Scholars: Broadsheet November 20
MPWTaylor Swift UMG, Equal Pay France, Rhodes Scholars: Broadsheet November 20
By Kristen Bellstrom and Emma HinchliffeNovember 20, 2018
President Trump Attends The "Our Pledge To America's Workers" Event In The State Dining Room
MPWHow Ivanka Trump’s Lawyer Is Defending Her Use of a Private Email Account
By BloombergNovember 20, 2018
US-POLITICS-OBAMA-MICHELLE
MPWMichelle Obama’s Becoming Keeps Breaking Barnes & Noble Sales Records
By Brittany ShootNovember 19, 2018
A Children’s Book Club Is Launching a Holiday Series With Picks Made by Amy Tan, Sheryl Sandberg, and Sundar Pichai
RetailA Children’s Book Club Is Launching a Holiday Series With Picks Made by Amy Tan, Sheryl Sandberg, and Sundar Pichai
By Rachel KingNovember 19, 2018
Condoleezza Rice Browns, Disney Princesses, Sheryl Sandberg: Broadsheet November 19
MPWCondoleezza Rice Browns, Disney Princesses, Sheryl Sandberg: Broadsheet November 19
By Claire Zillman and Emma HinchliffeNovember 19, 2018
Watermark Conference For Women
MPWCondoleezza Rice As Cleveland Browns’ Head Coach Would Give the NFL Its Own ‘Glass Cliff’ Moment
By Claire ZillmanNovember 18, 2018
Georgia Democratic Gubernatorial Candidate Stacey Abrams Holds Election Night Event In Atlanta
LeadershipStacey Abrams May Demand a New Vote for Georgia Governor
By Erik ShermanNovember 16, 2018
Beyonce Philip Green, Dartmouth Lawsuit, Michael Avenatti: Broadsheet November 16
MPWBeyonce Philip Green, Dartmouth Lawsuit, Michael Avenatti: Broadsheet November 16
By Kristen Bellstrom and Emma HinchliffeNovember 16, 2018
Twitter CEO Jack Dorsey And Facebook COO Sheryl Sandberg Testify To Senate Committee On Foreign Influence Operations
MPW‘Just Plain Wrong:’ Facebook’s Sheryl Sandberg Denies She Interfered with Russian Meddling Investigations
By Lucas LaursenNovember 16, 2018
Tricia Griffith, Sheryl Sandberg, Facebook Scandals: Broadsheet November 15
MPWTricia Griffith, Sheryl Sandberg, Facebook Scandals: Broadsheet November 15
By Claire Zillman and Emma HinchliffeNovember 15, 2018
Plus-Size Fashion Is a $100 Billion Opportunity. That’s Why Dia&Co Raised $40 Million
MPWPlus-Size Fashion Is a $100 Billion Opportunity. That’s Why Dia&Co Raised $40 Million
By Emma HinchliffeNovember 15, 2018
Daily life in Bucharest
MPWMicrosoft Improves Representation of Women From Intern Classes to Leadership
By Emma HinchliffeNovember 14, 2018
Flipkart CEO, Kirstjen Nielsen, Kyrsten Sinema: Broadsheet November 14
MPWFlipkart CEO, Kirstjen Nielsen, Kyrsten Sinema: Broadsheet November 14
By Kristen Bellstrom and Emma HinchliffeNovember 14, 2018
Michelle Obama ‘Becoming,’ Transit Tax, Leana Wen: Broadsheet November 13
MPWMichelle Obama ‘Becoming,’ Transit Tax, Leana Wen: Broadsheet November 13
By Claire Zillman and Emma HinchliffeNovember 13, 2018
Lizzy Brockhoff and Elizabeth Shaffer
MPWJet.com Alums Want to Harness the E-commerce Power of Facebook Mom Groups
By Emma HinchliffeNovember 13, 2018
Washington, D.C., scenics
MPWUber Wants to Lead the Way on Tracking Sexual Assault and Harassment
By Emma HinchliffeNovember 12, 2018
Georgia Democratic Gubernatorial Candidate Stacey Abrams
LeadershipStacey Abrams Files Lawsuit to Challenge Rejected Ballots in Georgia Gubernatorial Race
By Natasha BachNovember 12, 2018
UK Equal Pay Day, Mary Meeker, Women of WWI: Broadsheet November 12
MPWUK Equal Pay Day, Mary Meeker, Women of WWI: Broadsheet November 12
By Kristen Bellstrom and Emma HinchliffeNovember 12, 2018
Democratic Congressional Candidate In New York Alexandria Ocasio-Cortez Attends Election Night Party
LeadershipShe May Be the Youngest Woman Elected to Congress, But Alexandria Ocasio-Cortez Struggles With Paying Rent Too
By Natasha BachNovember 9, 2018
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North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still aheadplaceholder alt text
By Nick LichtenbergApril 29, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
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