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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
blake
CommentaryI spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
happiness
EconomyAmerica got rich and got sad. A top economist says 2020 broke something that hasn’t healed
By Nick LichtenbergMay 3, 2026
Donald Trump
EconomyThe US is in a league of its own when it comes to its debt burden, as rating agencies bemoan ‘long-running deterioration’ in fiscal governance
By Tristan BoveMay 3, 2026
Two female college roommates study together in the dorm
SuccessTrump wants to cut federal loans from college programs that don’t pay off. College cosmetology, fine arts, and music programs are at risk
By Preston ForeMay 3, 2026
president donald trump
PoliticsA $20B battleship the U.S. abandoned after WWII is back in Trump’s $1.5T defense budget. Experts say modern missiles will easily destroy it
By Jake AngeloMay 3, 2026
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
More MPWPage 14 of 100
This acquisition came with a hard deadline: both founders’ due dates
NewslettersThis acquisition came with a hard deadline: both founders’ due dates
By Emma HinchliffeMarch 14, 2022
  • David Lowe poses for a portrait in his office.
    TechHow David Lowe took on Pinterest, Tesla, and Rivian to become Silicon Valley’s go-to lawyer
    By Michal Lev-RamFebruary 15, 2022
Reshma Saujani founder of Girls who code
NewslettersCorporate feminism has sold us a lie about women in the workplace, says Girls Who Code founder Reshma Saujani
By Emma Hinchliffe and Reshma SaujaniMarch 11, 2022
Some 61% of women say online harassment is a problem. Google Jigsaw wants to give them back control
NewslettersSome 61% of women say online harassment is a problem. Google Jigsaw wants to give them back control
By Emma HinchliffeMarch 10, 2022
Honoring RBG’s legacy means protecting federal judiciary employees from sexual harassment
CommentaryHonoring RBG’s legacy means protecting federal judiciary employees from sexual harassment
By Ally CollMarch 9, 2022
Suneera Madhani Founder of Stax
NewslettersStax CEO Suneera Madhani has built fintech’s latest unicorn
By Emma HinchliffeMarch 9, 2022
A woman in London holds a sign protesting women’s lack of equal rights
MPWCompanies flooded Twitter with International Women’s Day platitudes. Then a bot began replying with their gender pay gap figures
By Sophie MellorMarch 9, 2022
  • This crypto community is making sure women aren’t left out of Web3
    NewslettersThis crypto community is making sure women aren’t left out of Web3
    By Emma HinchliffeFebruary 14, 2022
A world with gender equality would not push for endless war
CommentaryA world with gender equality would not push for endless war
By Alison HolderMarch 8, 2022
How this woman you’ve never heard of shaped our world
CommentaryHow this woman you’ve never heard of shaped our world
By Paula ReesMarch 8, 2022
Allyson Felix of Team United States reacts after winning the gold medal in the Tokyo 2020 Olympic Games.
NewslettersOlympic track star Allyson Felix learned the power of saying ‘no’
By Emma HinchliffeMarch 8, 2022
Silhouette of woman doing yoga at sunrise
CommentaryAfter the pandemic’s rewind of women’s progress, here’s how businesses should advance equity
By Janet Foutty, Kulleni Gebreyes and Lara AbrashMarch 8, 2022
Stop asking women how we manage work-life balance. Most of us don’t
CommentaryStop asking women how we manage work-life balance. Most of us don’t
By Alyssa JaffeeMarch 7, 2022
  • A fast-growing crypto community wants to ensure women don’t miss out on a $100 trillion opportunity. Stars like Mila Kunis and Gwyneth Paltrow are already members.
    MPWA fast-growing crypto community wants to ensure women don’t miss out on a $100 trillion opportunity. Stars like Mila Kunis and Gwyneth Paltrow are already members.
    By Emma Hinchliffe and Jessica MathewsFebruary 14, 2022
Model Winnie Harlow raises $6 million for sunscreen brand for Black skin
NewslettersModel Winnie Harlow raises $4.1 million to launch Cay Skin, a sun care brand for all skin tones
By Emma HinchliffeMarch 7, 2022
A child care teachers works with a child in the classroom
NewslettersAmerica’s childcare crisis has real consequences for employers
By Ruth UmohMarch 4, 2022
What happens to gender bias in female-dominated industries?
NewslettersWhat happens to gender bias in female-dominated industries?
By Kristen Bellstrom and Claire ZillmanMarch 3, 2022
Biden’s State of the Union rebrands cutting childcare costs as an antidote to inflation
NewslettersBiden’s State of the Union rebrands cutting childcare costs as an antidote to inflation
By Kristen Bellstrom and Claire ZillmanMarch 2, 2022
Hiring female CEOs changes how companies describe women, according to 43,000 pages of SEC filings
NewslettersHiring female CEOs changes how companies describe women, according to 43,000 pages of SEC filings
By Emma HinchliffeMarch 1, 2022
BP just became the only Big Oil firm to have more women than men in its top executive team
MPWBP just became the only Big Oil firm to have more women than men in its top executive team
By Laura Hurst and BloombergMarch 1, 2022
Jessica Alba reveals her vision for bringing ‘wellness’ to the masses
RetailJessica Alba reveals her vision for bringing ‘wellness’ to the masses
By Phil WahbaFebruary 28, 2022
How Ketanji Brown Jackson could shape the Supreme Court
NewslettersHow Ketanji Brown Jackson could shape the Supreme Court
By Emma HinchliffeFebruary 28, 2022
Women world leaders respond to Russia’s invasion of Ukraine
NewslettersWomen world leaders respond to Russia’s invasion of Ukraine
By Emma HinchliffeFebruary 25, 2022
The Tulsa Regional Chamber of Commerce holds the State of Inclusion featuring speaker Sandra Quince.
NewslettersHow companies like Merck and CVS Health are tackling the leaky P&L pipeline
By Emma HinchliffeFebruary 24, 2022
The legacy of U.S. women’s soccer is bigger than a $24 million payout
NewslettersThe legacy of U.S. women’s soccer is bigger than a $24 million payout
By Emma HinchliffeFebruary 23, 2022
A working mother multitasks with her infant daughter in her home office
CommentaryFrom equal pay to more paternity leave, here are 5 ways business leaders can fight for gender equity
By Katica RoyFebruary 23, 2022
3.7 million children plunged into poverty after Child Tax Credit expired, study says
Newsletters3.7 million children plunged into poverty after Child Tax Credit expired, study says
By Emma HinchliffeFebruary 22, 2022
Anita Hill speaking at the Most Powerful Women Summit in Washington, D.C.
NewslettersAnita Hill on Uber whistleblower Susan Fowler: She set the stage for #MeToo
By Emma HinchliffeFebruary 18, 2022
Anita Hill at an event in Los Angeles in 2021
CommentaryAnita Hill: Five years after the ‘Uber Blog’ helped launch #MeToo, businesses still must do more to fight sexual harassment
By Anita HillFebruary 18, 2022
ClassPass founder Payal Kadakia's new book called LifePass.
NewslettersWhy the founder of the $1 billion fitness marketplace ClassPass looked for ‘positive’ and ‘optimistic’ employees to build her team
By Emma HinchliffeFebruary 17, 2022
ClassPass founder Payal Kadakia poses for a portrait.
MPWThe founder of $1 billion fitness company ClassPass looked for 3 personality traits in every hire to build a successful team
By Payal KadakiaFebruary 17, 2022
Sha'Carri Richardson pictured celebrating after winning the Women's 100 Meter final.
NewslettersSha’Carri Richardson calls out an Olympic double standard
By Emma HinchliffeFebruary 16, 2022
David Lowe poses for a portrait in his office.
NewslettersMeet the attorney taking on discrimination claims at Tesla and Pinterest
By Emma HinchliffeFebruary 15, 2022
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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