Fitness
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HealthThe $80 billion fitness industry relies on the myth that it helps you lose weight. Scientists are increasingly skeptical
By Donald M. Lamkin and The ConversationJuly 18, 2023

HealthPickleball has been a lifeline for seniors, but the sport’s injuries may cost Americans nearly $400 million this year
By Alexa MikhailJune 27, 2023

LeadershipHow Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
By Phil WahbaJune 8, 2023

LifestylePeloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one
By Chris MorrisMay 24, 2023

HealthTwo researchers studied hundreds of fitness influencers and pinpointed how they game social media algorithms to grow their audience
By Ashley Roccapriore, Tim Pollock and The ConversationFebruary 22, 2023

LifestyleTonal seeks fundraising valuing it at $500M, down from $1.9B, as home fitness industry struggles
By Katie Roof and BloombergFebruary 12, 2023

HealthThis billionaire CEO skis 5 hours a day and ‘runs like a deer’. Now he has the same body fat percentage as peak Michael Phelps
By Eleanor PringleFebruary 3, 2023

By Kells McPhillipsJanuary 28, 2023

SuccessLuxury fitness group Equinox rolled the dice on a controversial January advertising campaign—and the gamble is paying off
By Eleanor PringleJanuary 11, 2023

Newsletters‘Expectations have been significantly raised’: What CEOs think about the increasing focus on employee wellness
By David Meyer and Alan MurrayOctober 28, 2022

By L'Oreal Thompson PaytonOctober 5, 2022

NFTs and CultureNew Spartan NFT gives unlimited access to races—and guarantees your ashes can be scattered near a 35-foot-tall statue in Greece
By Marco Quiroz-GutierrezSeptember 29, 2022

By L'Oreal Thompson PaytonSeptember 23, 2022
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