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Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them
Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them

The sign sparked a backlash that reveals deeper problems for the brand.

By Phil WahbaApril 20, 2026
mississippi
Mississippi alcohol community roiled by liquor, wine delay from state warehouse failure
By Sophie Bates, Adrian Sainz and The Associated PressApril 18, 2026
trump
Tariffs alone won’t save American manufacturing — here’s what actually will
By Johan "Kip" EidebergApril 18, 2026
Woman drinking coffee
Starbucks wants you to ask ChatGPT about what coffee to get, right as America boils over with AI backlash vibes
By Tristan BoveApril 15, 2026
Food companies are finally cutting prices. PepsiCo shows it’s worth it
Food companies are finally cutting prices. PepsiCo shows it’s worth it
By Phil WahbaApril 17, 2026
Anita Beveridge-Raffo is Head of Retail and Consumer Goods at Palantir Technologies
Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent
By Anita Beveridge-RaffoApril 16, 2026
Latest Stories
U.S. President Donald Trump speaks in the Oval Office after signing an Executive Order April 18, 2026 in Washington, DC.
PoliticsTrump extends Iran ceasefire after insisting he wouldn’t hours earlier, citing a ‘seriously fractured’ Iran
By Eva RoytburgApril 21, 2026
How the Iran energy crisis is supercharging Southeast Asia’s EV transition
EnergyHow the Iran energy crisis is supercharging Southeast Asia’s EV transition
By Angelica AngApril 21, 2026
Chip Roy introduces the Mamdani Act to punish immigrants for ideology—including socialism and Marxism
PoliticsChip Roy introduces the Mamdani Act to punish immigrants for ideology—including socialism and Marxism
By Catherina GioinoApril 21, 2026
Two Halliburton employees, clad in red coveralls, work at a pressure pumping, or fracking, operation in the Permian Basin.
EnergyHalliburton CEO: U.S. oil is in the ‘early innings’ of a rebound—and a drilling ramp-up is coming
By Jordan BlumApril 21, 2026
James Uthmeier
LawFlorida launches criminal probe into OpenAI to see if ChatGPT is responsible for fatal Florida State shooting
By Mike Schneider and The Associated PressApril 21, 2026
Sequoia partner Julien Bek sitting on a stool and holding a microphone while speaking to an audience. Behind him is a stage that looks like a forest.
AIAre services the new software? This venture capitalist thinks the future is in selling AI-delivered outcomes, not AI-powered products
By Jeremy KahnApril 21, 2026
Polymarket CEO Shayne Coplan shakes someone's hand at the opening of Polymarket's temporary free grocery store in Manhattan
CryptoInvestors are valuing Polymarket $7 billion less than archrival Kalshi—and crypto could be one reason why
By Jack KubinecApril 21, 2026
Double exposure photograph of a portrait of Mark Zuckerberg and a telephone displaying the Meta group s artificial intelligence logo at Kerlouan in Brittany in France on April 11 2025. (Photo by Vincent Feuray / Hans Lucas / Hans Lucas via AFP) (Photo by VINCENT FEURAY/Hans Lucas/AFP via Getty Images)
AIMeta will start tracking employees’ screens and keystrokes to train AI tools
By Eva RoytburgApril 21, 2026
More Retail
Gavin Newsom stands behind a podium with a piece of paper in his hands as people celebrate around him.
EconomyEconomists warned California not to raise the minimum wage to $20. They were wrong in almost every way so far, another economist says
By Sasha RogelbergApril 15, 2026
  • andy rachel amy
    SuccessHow a couple’s kitchen table and a bean burrito built a $1 billion food empire
    By Nick LichtenbergMarch 29, 2026
Trump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
EconomyTrump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
By Nick LichtenbergApril 14, 2026
Donald Trump walks outside, putting a fist in the air.
PoliticsTariffs are the new normal, and now most CEOs expect the import taxes to outlast the Trump administration, PwC report finds
By Sasha RogelbergApril 14, 2026
When AI sells to AI, brands win on data and identity 
Future of WorkWhen AI sells to AI, brands win on data and identity 
By Jarrod MartinApril 13, 2026
Photo of Donald Trump
Economy‘People are trying to be creative’: Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Sasha RogelbergApril 12, 2026
A Starbucks barista stands behind a cash register.
RetailStarbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
  • Photo of Bree McKeen
    SuccessShe left a Silicon Valley VC to solve a problem left untouched for 88 years. Now her bra brand is the fastest growing at Nordstrom
    By Sydney LakeMarch 29, 2026
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsThe Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
JFK, jr and Carolyn Bessette walk their dog in New York City.
RetailLevi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
erewhon
EconomyAmericans hate the economy so much, they’re buying $22 smoothies
By Yuanyuan (Gina) Cui, Patrick Van Esch and The ConversationApril 9, 2026
Nutella seen aboard the Orion spacecraft Integrity.
RetailNutella jumps on the best product placement money can’t buy: A trip to the far side of the Moon
By Catherina GioinoApril 9, 2026
Phones banned at the bar: Why Gen Z is actually cheering the no-screen dining movement
RetailPhones banned at the bar: Why Gen Z is actually cheering the no-screen dining movement
By Dave Lozo and Morning BrewApril 8, 2026
  • 413,793 KitKat bars stolen: ‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue’
    Europe413,793 KitKat bars stolen: ‘Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue’
    By The Associated PressMarch 28, 2026
A woman shops in the produce aisle
Economy‘You can never really catch up’: The Iran war is exacerbating already high grocery bills, and it will only get worse if the war continues, experts say
By Jacqueline MunisApril 8, 2026
housing
CommentaryThe housing market has been frozen for 3 years. Here’s why this spring could finally change that
By Jessica LautzApril 8, 2026
Bed Bath & Beyond’s Container Store acquisition echoes past retail mergers that failed to deliver
RetailBed Bath & Beyond’s Container Store acquisition echoes past retail mergers that failed to deliver
By Phil WahbaApril 8, 2026
Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it
RetailDoritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do anything about it
By Marco Quiroz-GutierrezApril 7, 2026
Peeps in yellow dye on a conveyor belt
Health‘No one is saying, ‘I want more cancer with my candy”: Why Peeps are a ‘food chemical success story’ despite RFK Jr.’s campaign to destroy their dyes
By Catherina GioinoApril 5, 2026
amazon
North AmericaAmazon slaps 3.5% fuel and logistics charge on sellers because of Iran war
By Anne D'Innocenzio and The Associated PressApril 4, 2026
march
LawConnecticut furniture standby Jordan’s Furniture offers $50 million of refunds to the whole state depending on March Madness
By Dave Collins and The Associated PressApril 4, 2026
Red Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return
RetailRed Lobster is reportedly bringing back Endless Shrimp 2 years after the CEO vowed it would never return
By Sydney LakeApril 3, 2026
Ed Bastion, wearing a suit and glasses, speak and points with one finger to his left.
C-SuiteHow Delta CEO Ed Bastian built a massive partnership with American Express that now generates over 10% of the airline’s revenue
By Sasha RogelbergApril 3, 2026
mcdonalds
RetailMcDonald’s joins the value menu simpler is better trend with 10 items at less than $3 each
By Dee-Ann Durbin and The Associated PressApril 2, 2026
retail sales
EconomyRetail sales tick up 0.6% in February before Iran war, gas price spike
By Anne D'Innocenzio and The Associated PressApril 1, 2026
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
RetailGen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
By Jeena Sharma and Retail BrewApril 1, 2026
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
LawHershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
RetailFive hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
RetailThe beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
Arts & EntertainmentMcCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
Nordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
RetailNordstrom’s $6.25 billion deal to go private is paying off—and don’t expect an IPO anytime soon
By Phil WahbaMarch 31, 2026
Cargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
North AmericaCargo theft costs U.S. trucking $18 million a day and is ‘unlike anything our industry has faced before,’ logistics exec warns
By Jason MaMarch 30, 2026
shamny
CommentaryAI agents are already driving 10% of revenue for some brands. Is yours invisible to them?
By Aviv ShamnyMarch 29, 2026
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Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantageplaceholder alt text
By Sasha RogelbergApril 20, 2026
Success
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give backplaceholder alt text
By Orianna Rosa RoyleApril 21, 2026
Big Tech
Meet John Ternus, the 51-year-old former swimming champ who will succeed Tim Cook as Apple CEOplaceholder alt text
By Dave Smith and Fortune EditorsApril 20, 2026
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