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Jeena Sharma

Stay informed with Jeena Sharma’s coverage and analysis.

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
RetailGen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
By Jeena Sharma and Retail BrewApril 1, 2026
U.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
RetailU.S. consumers are so financially strained they put more than $1 billion on buy-now, pay later services during Black Friday and Cyber Monday
By Jeena Sharma and Retail BrewDecember 5, 2025
Yves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It’s a clear ‘signal of the shifting landscape’
RetailYves Saint Laurent was the hottest luxury brand this year, beating Coach, Prada, and Bottega Veneta: It’s a clear ‘signal of the shifting landscape’
By Jeena Sharma and Retail BrewNovember 11, 2025
There’s no real difference between lab-grown and natural diamonds, jewelry CEO argues, besides its raw material: ‘Millennials are smarter than that’
RetailThere’s no real difference between lab-grown and natural diamonds, jewelry CEO argues, besides its raw material: ‘Millennials are smarter than that’
By Jeena Sharma and Retail BrewNovember 7, 2025
Candy inflation has spooked so many consumers almost 80% say they’re forced to scale back how much to buy for Halloween
EconomyCandy inflation has spooked so many consumers almost 80% say they’re forced to scale back how much to buy for Halloween
By Jeena Sharma and Retail BrewOctober 27, 2025
woman online shopping
RetailOnline shopping isn’t satisfying consumers’ needs for retail therapy anymore, survey shows
By Jeena Sharma and Retail BrewApril 27, 2025
Gen alpha kid
SuccessGen Alpha is so online that 95% of their parents learn about brands from them, survey says
By Jeena Sharma, Retail Brew and Morning BrewMay 24, 2024
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Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduatesplaceholder alt text
By Preston ForeJune 7, 2026
Economy
'We didn’t see this coming': Wall Street eats its forecasts as stocks sell off globally on fear of AI bubble ahead of SpaceX IPOplaceholder alt text
By Jim EdwardsJune 8, 2026
Economy
'The golden years are not golden': Boomers are hoarding most of America's wealth and power because they're terrified of outliving their moneyplaceholder alt text
By Nick LichtenbergJune 7, 2026
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