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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Donald Trump
EconomyThe US is in a league of its own when it comes to its debt burden, as rating agencies bemoan ‘long-running deterioration’ in fiscal governance
By Tristan BoveMay 3, 2026
Two female college roommates study together in the dorm
SuccessTrump wants to cut federal loans from college programs that don’t pay off. College cosmetology, fine arts, and music programs are at risk
By Preston ForeMay 3, 2026
president donald trump
PoliticsA $20B battleship the U.S. abandoned after WWII is back in Trump’s $1.5T defense budget. Experts say modern missiles will easily destroy it
By Jake AngeloMay 3, 2026
US Federal Reserve Chair Jerome Powell departs a press conference at the Federal Reserve Board Building in Washington, DC, on April 29, 2026.
EconomyFed whisperer splits on Powell: A+ as steward, but ‘I don’t think you could give him high marks on the economy’
By Eva RoytburgMay 3, 2026
Julia Hartz, the cofounder and CEO of Eventbrite
SuccessEventbrite CEO sold her company for $500 million—without a job for the first time since 15, she’s playing chess with a robot and eyeing internships
By Emma BurleighMay 3, 2026
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessZoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeTrump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
Politics Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
More MPWPage 60 of 100
Lord & Taylor, Royal Baby, Women’s Hockey: Broadsheet May 7
MPWLord & Taylor, Royal Baby, Women’s Hockey: Broadsheet May 7
By Kristen Bellstrom and Emma HinchliffeMay 7, 2019
  • Who Gets to Decide Who Is an Authority on Food?
    MPWWho Gets to Decide Who Is an Authority on Food?
    By Rachel KingApril 13, 2019
Fortune Most Powerful Women Summit 2018
MPWChief People Officer Cindy Robbins Leaves Salesforce
By Emma HinchliffeMay 6, 2019
Democratic Presidential Candidates  Attend "She The People" Forum In Houston
MPWWomen and Electability, Anna Sorokin, Met Ball: Broadsheet May 6
By Kristen BellstromMay 6, 2019
Chef Katie Coss Nashville Chefs
MPWHow Nashville Is Becoming an Inclusive Magnet for Women Chefs and Restaurant Owners
By Margaret LittmanMay 4, 2019
octopus and shrimp bruschetta-deb paquette-etch
MPWThe Women-Owned Restaurants in Nashville You Should Know About
By Margaret LittmanMay 4, 2019
Stephen Moore
MPWStephen Moore, Clinton Podcast, Christchurch Security: Broadsheet for May 3
By Kristen BellstromMay 3, 2019
  • Say Nothing, The National Team and Dutch Girl should be on your reading list.
    Features10 Books in Business and Journalism You Should Read This Spring
    By Rachel KingApril 13, 2019
Al Noor Mosque Community Gathers For Prayers Ahead Of Terror Attacker's Court Appearance
MPWHow One Company Is Using A.I. to Increase Security for a Christchurch Mosque
By Emma HinchliffeMay 3, 2019
Wynn Resorts Fine, Caster Semenya, Penny Morduant: Broadsheet May 2
MPWWynn Resorts Fine, Caster Semenya, Penny Morduant: Broadsheet May 2
By Kristen Bellstrom and Emma HinchliffeMay 2, 2019
Oprah Interview, Obama Netflix, #MeToo Proxy Season: Broadsheet May 1
MPWOprah Interview, Obama Netflix, #MeToo Proxy Season: Broadsheet May 1
By Claire Zillman and Emma HinchliffeMay 1, 2019
Is a Burkini Enough to Rehabilitate the Sports Illustrated Swimsuit Issue?
MPWIs a Burkini Enough to Rehabilitate the Sports Illustrated Swimsuit Issue?
By Kristen BellstromApril 30, 2019
Lis Smith Buttigieg, Marimekko, Stephen Moore: Broadsheet April 30
MPWLis Smith Buttigieg, Marimekko, Stephen Moore: Broadsheet April 30
By Kristen Bellstrom and Emma HinchliffeApril 30, 2019
  • Susan Zirinsky, Digital Privacy, PagerDuty: Broadsheet April 12
    MPWSusan Zirinsky, Digital Privacy, PagerDuty: Broadsheet April 12
    By Claire Zillman and Emma HinchliffeApril 12, 2019
‘Alpha Girls,’ Nurx, Mandu Reid: Broadsheet April 29
MPW‘Alpha Girls,’ Nurx, Mandu Reid: Broadsheet April 29
By Emma HinchliffeApril 29, 2019
Julian Guthrie and Alpha Girls
MPW5 Lessons I Learned From the ‘Alpha Girls’ of Silicon Valley
By Julian GuthrieApril 29, 2019
Lee Stowell, RBS, Warren Maternal Mortality: Broadsheet April 26
MPWLee Stowell, RBS, Warren Maternal Mortality: Broadsheet April 26
By Kristen Bellstrom and Emma HinchliffeApril 26, 2019
Soros Fund, Jane Castor, UN Resolution: Broadsheet April 25
MPWSoros Fund, Jane Castor, UN Resolution: Broadsheet April 25
By Kristen Bellstrom and Emma HinchliffeApril 25, 2019
GM Board, Theranos Trial, The Markup: Broadsheet April 24
MPWGM Board, Theranos Trial, The Markup: Broadsheet April 24
By Claire Zillman and Emma HinchliffeApril 24, 2019
Textio Flow
TechTextio’s New Tool Will Take the Words Right Out of Your Mouth—and Maybe Improve Them
By Michal Lev-RamApril 23, 2019
Google Walkout, Warren Student Debt, Abigail Disney: Broadsheet April 23
MPWGoogle Walkout, Warren Student Debt, Abigail Disney: Broadsheet April 23
By Kristen Bellstrom and Emma HinchliffeApril 23, 2019
Melinda Gates, Sri Lanka, Lyra McKee: Broadsheet April 22
MPWMelinda Gates, Sri Lanka, Lyra McKee: Broadsheet April 22
By Emma HinchliffeApril 22, 2019
Even Melinda Gates Has Struggled to Get Her Husband Bill to Do His Fair Share
MPWEven Melinda Gates Has Struggled to Get Her Husband Bill to Do His Fair Share
By Michal Lev-RamApril 22, 2019
Bumble India, Cannes Diversity, Mueller Report: Broadsheet April 19
MPWBumble India, Cannes Diversity, Mueller Report: Broadsheet April 19
By Kristen Bellstrom and Emma HinchliffeApril 19, 2019
WOJ05.19.Wojcicki-Esther
FeaturesEsther Wojcicki’s Secrets for Raising Great Leaders
By Michal Lev-RamApril 19, 2019
World’s Greatest Leaders, Ivanka Trump Africa, IBM Earnings: Broadsheet April 18
MPWWorld’s Greatest Leaders, Ivanka Trump Africa, IBM Earnings: Broadsheet April 18
By Claire Zillman and Emma HinchliffeApril 18, 2019
WGL05.19-18-Pink-Wave-AOC
MagazineHow the Congressional Pink Wave Is Changing the Face of Leadership
By Kristen BellstromApril 18, 2019
Gina Haspel, 23andMe BRCA, Aretha Franklin Pulitzer: Broadsheet April 17
MPWGina Haspel, 23andMe BRCA, Aretha Franklin Pulitzer: Broadsheet April 17
By Kristen Bellstrom and Emma HinchliffeApril 17, 2019
Congresswomen at the State of the Union
MPW13% of Americans Think Women Are Less ‘Emotionally Suited’ to Politics Than Men
By Kristen BellstromApril 16, 2019
Notre Dame Paris, Best Buy CEO, Katies in Congress: Broadsheet April 16
MPWNotre Dame Paris, Best Buy CEO, Katies in Congress: Broadsheet April 16
By Kristen Bellstrom and Emma HinchliffeApril 16, 2019
Corie Barry, Best Buy's CFO, will become CEO in June.
RetailBest Buy Names Finance Chief Corie Barry to Replace Hubert Joly as CEO
By Phil WahbaApril 15, 2019
Ilhan Omar, Katie Bouman, Commuting While Pregnant: Broadsheet April 15
MPWIlhan Omar, Katie Bouman, Commuting While Pregnant: Broadsheet April 15
By Emma HinchliffeApril 15, 2019
Pregnant woman driving a car with one hand
MPWNew Study Reveals the Dangers of Long Commutes During Pregnancy
By Emma HinchliffeApril 15, 2019
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured outplaceholder alt text
By Ed Smith-LewisMay 2, 2026
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