• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
ConferencesMost Powerful Women

In the Midst of a Trade War, One Tech CEO Has a Message: Stay Agile

Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
October 22, 2019, 12:21 PM ET

The U.S.-China trade war is impacting businesses on all points of the spectrum, but perhaps none so much as the semiconductor space. And for CEOs like Advanced Micro Devices’ Lisa Su, the constant uncertainty is something executives like her are having to get used to.

“Every day we wake up and there could be something different that you’re addressing,” Su said onstage at Fortune’s Most Powerful Women Summit in Washington, D.C. on Tuesday. “The world is different today than it was four or five years ago.”

But while planning for changing market and customer conditions is something all CEOs face, AMD is particularly sensitive to trade tensions.

China makes up about 30% of AMD’s business, and this summer, AMD’s proposed joint venture with China back in 2016 to license tech and chips—known as Tianjin Haiguang Advanced Technology Investment, or THATIC—was blacklisted by the U.S. government, stopping it in its tracks.

As a maker of some of the most powerful processors on the planet, Santa Clara, California-based AMD has been key in the conversation about what China should be able to do with U.S. technology. But given AMD’s business stake in the country, for Su, it’s a bit more complicated.

“There are certain aspects of our technology that are really, really special—and we should protect those really, really special things as much as possible, and then realize that for leadership in the U.S. markets, we still need access to the largest markets in the world,” she said, referencing the need for the U.S. to stay connected to Chinese markets. Su maintains that high tech is certainly a national security concern, but that access to big markets like China is crucial.

But as many companies face hard decisions when it comes to trade war-vulnerable parts of their businesses, As a result, Su says AMD needs to balance its long-term bets with the necessity of staying light on its feet.

“One of the things that I’m most focused on is ensuring that we are very agile as a company,” Su says. “The idea is, how can we make 10,000 people be able to turn on a dime as market conditions change and as customer needs change? … It’s an adjustment, but it’s an adjustment that we are very prepared to make.”

Instead, Su says the most important thing is to make sure AMD is “focused on our strengths, which are around high-performance computing.” 

Despite headwinds from China, Su’s mission seems to have been successful so far. After only five years on the job, Su has seen AMD’s stock shoot up over 60% year to date, becoming one of the best performers in the S&P 500—with revenue up 23% last year to boot.

More must-read stories from Fortune’s MPW Summit:

—Retired Air Force Colonel Martha McSally on why courage is just as important off the battlefield
—Female directors agree a “blunt instrument is necessary” to get women on boards
—Susan Rice calls Trump “erratic and untruthful” and recounts Benghazi fallout
—Peloton’s CFO has “so much sympathy” for WeWork
—Social purpose is imperative for competitive hiring today, executives say
Keep up with the world’s most powerful women with Fortune’s
Broadsheet newsletter.

About the Author
Anne Sraders
By Anne Sraders
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from our Conferences

Fortune Workplace Innovation Summit logo
ConferencesWorkplace Innovation Summit
Fortune Workplace Innovation Summit 2026 livestream
By Fortune EditorsMarch 23, 2026
23 days ago
Fortune COO Summit 2026 livestream
ConferencesCOO Summit
Fortune COO Summit 2026 livestream
By Fortune EditorsMarch 23, 2026
23 days ago
Fortune Brainstorm Tech 2026 livestream
ConferencesBrainstorm Tech
Fortune Brainstorm Tech 2026 livestream
By Fortune EditorsMarch 23, 2026
23 days ago
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
InnovationBrainstorm AI
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
By Nicholas GordonDecember 11, 2025
4 months ago
Exelon CEO: The ‘warning lights are on’ for U.S. electric grid resilience and utility prices amid AI demand surge
ConferencesBrainstorm AI
Exelon CEO: The ‘warning lights are on’ for U.S. electric grid resilience and utility prices amid AI demand surge
By Jordan BlumDecember 9, 2025
4 months ago
AI’s reliance on patterns can lead to ‘somewhat mediocre’ results, warns CEO of design consultancy IDEO
AIBrainstorm Design
AI’s reliance on patterns can lead to ‘somewhat mediocre’ results, warns CEO of design consultancy IDEO
By Andrew StaplesDecember 9, 2025
4 months ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
17 hours ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
20 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
2 days ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
18 hours ago
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
Innovation
New drones are giving Ukraine a battlefield advantage and ravaging Russia’s oil industry
By Fortune EditorsApril 13, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.